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Airbnb vs. Homeaway/VRBO: Which One Should You List Your Property On? BOTH! - YouTube
Channel: STR University
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hello hello youtube this is richard
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founder of short-term rental secrets
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.com and Airbnb super host. I named this
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channel short-term rental secrets
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because the same techniques and tools
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and methodology that I apply on Airbnb
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personally I also apply on home away
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which is the founder of VRBO and they
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do basically the same thing
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so I list on multiple sites I encourage
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you to as well
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and now let's get into some of the
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things about VRBO in particular so VRBO
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stands for vacation rentals by owner
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and was launched in 1995 some twenty
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plus years ago and almost 15 or 20 years
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before Airbnb so they were definitely
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the first mover and they created this
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whole category you will of Home Sharing
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although nobody called it Home Sharing
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back then it tended to be much more second
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home or vacation home so people that had
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a spare place that they weren't really
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using they might go ahead and rent it
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out for the week or something like that
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during spring break and that was a basic
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origin of VRBO so true to its origin it
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tends to do real well in second vacation
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home type locations and that's largely
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because people are going there and used
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to renting so if you think about it if
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your family's gone to the same place and
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wherever colorado to ski every single
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winter and you always rented a home on
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VRBO
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that's the natural place where whoever
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is booking the trip is going to go to
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first now in many cases those exact same
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homes are on Airbnb and that's the case
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for me but the newer generation that
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maybe never got started on VRBO might
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look on Airbnb and that's why you want
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to list it there but if you're appealing
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to people to come every single year and
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they've been doing so for a period of
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time
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chances are they're going to be stuck in
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the routine of going to VRBO
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so my personal experience both as a
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guest end of the host I tend to like the
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user experience more on Airbnb and I
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think that's probably the big thing that
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Airbnb does better it's got a better
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user experience it's a little slicker
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it's got better video and the layout is
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better home away which is the parent of
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VRBO
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doesn't do that quite as well they also
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have very different business model
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insofar as Airbnb charges a small
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percentage of the fee to the host and
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the guest VRBO also charges the guest of
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booking fee but they charge the host a
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flat rate they just move to that I think
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it's 499 dollars for a year of listings
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whether you get zero bookings or a
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thousand bookings so if you're not going
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to list a lot maybe that $500 annual fee
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is a deterrent and you can't do it but
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conversely if you're going to list and
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book a lot that could actually be really
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cheap relative to Airbnb the other thing
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about Airbnb versus VRBO or harmless
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we've got on Airbnb by design you're
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sort of part of a community and what I
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mean by that is you're expected to leave
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a review both the guest is going to
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leave a review as is the host and both
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parties know that going into it I still
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encourage you to ask for and ask for a
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five-star review but it's pretty much
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sort of like understood that that
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happens on VRBO and HomeAway that's not
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the case the review isn't really part of
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the culture of the site and so as a
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consequence I probably get half the
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number of reviews on my properties and I
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also review about half the guests so I
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know home away in VRBO or addressing it
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they're encouraging people and now I get
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emails reminding me hey you can review
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your guests but since it's not part of
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that fabric or the culture even I don't
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do it as much as I should and I really
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need to improve on I think the best
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practice for any post is doing a search
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for income is to list on multiple sites
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I personally use Airbnb I use home away
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which again is the parent of VRBO I'm
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looking at another one called booking
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.com
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which I understand is really serious for
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people that really want to do this a lot
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but the future is incredibly bright in
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fact Expedia the travel platform just
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bought home away last year for 3.9
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billion dollars and if you fast-forward
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and think about what that means in all
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likelihood when you go to search Expedia
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for your flight and hotel in addition to
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being you know shown the Marriott and
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the Hilton and so on you're probably
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going to start seeing VRBO listings on
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that Expedia page for you to consider so
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you definitely want to get started you
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want 5-star reviews you want as many of
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them as possible because if you were
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Expedia who would you show the brand new
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person with no listings and no stars and
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no trust or if you're competing with the
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Hilton I'd rather show Richard the host
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with you know 37 five-star reviews so in
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the future there's plenty of opportunity
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for multiple platforms to work and when
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you want to be on as many of them as
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possible
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I'm not brand loyal and you shouldn't be
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either again I created this channel
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called short-term rental secrets not
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Airbnb secrets not VRBO secrets I don't
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really care where the guest comes as
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long as they're good quality people and
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they can take care of my place and they
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paid me the right amount so the goal of
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this channel is to have you increase the
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number of nights that you rent to
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whatever your desired number is and
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increase the amount that you get average
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nightly revenue in your pockets so don't
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be brand loyal experiment it could be
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that there's something in your little
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neck of the woods in England that owns
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that space keep your eyes open try
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anything again it's a business so
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experiment in the meantime go ahead and
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leave your feedback in comments I really
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appreciate your time and interest like
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this video and subscribe because our
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goal here at short-term rental secrets
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is to make you a better host and put
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more money in your pocket thanks so much
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and have a great day
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thank you
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