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Top 10 Intelligent Hotel Marketing Strategies to Increase RevPAR | Hotel Marketing - YouTube
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hello i'm paul from BEZLA and today i'm going聽
to give you 10 smart hotel marketing strategies聽聽
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to increase bookings hotel marketing is a聽
challenge it's increasingly difficult to stand聽聽
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out and get bookings how do you ensure customers聽
find your listing and even more important聽聽
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make that booking here are 10 tips to help聽
you achieve that goal first be easy to find聽聽
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thanks to the internet travelers can do their聽
own research when and where it suits them聽聽
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you need to ensure that customers can find聽
you most use a search engine so check search聽聽
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engine optimization regularly use common聽
keywords and make sure your site loads quickly聽聽
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the first things a visitor sees will be ads聽
so use google search and display networks聽聽
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bing social media platforms and websites like聽
tripadvisor and kayak but don't restrict yourself聽聽
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to just one social platform search engine or聽
website check your analytics see where most聽聽
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bookings come from and optimize your presence聽
there tip number two target the right audience聽聽
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who is your typical guest different聽
hotel types need different strategies聽聽
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their customers book travel and budget differently聽
this is where income targeting is valuable聽聽
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many hotels have some more upmarket facilities聽
and other rooms at a lower price point聽聽
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their audiences need to be targeted separately聽
even within a chain location is a factor聽聽
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all these considerations are key in planning聽
marketing you may need two or more campaigns to聽聽
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get the right message to the right prospect use聽
tools like facebook's targeting options to help聽聽
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tip number three incentives build interest聽
why would customers book your hotel and not聽聽
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the competition you need to stand out if you聽
don't have the lowest prices or the best reviews聽聽
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find unique incentives and offers consider a first聽
booking discount limited time incentives can also聽聽
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encourage people to book to avoid missing聽
out number four build local partnerships聽聽
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build partnerships with local businesses this can聽
benefit both of you how about running a contest聽聽
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with a local brewery where the winner gets a tour聽
and tasting along with a discounted stay at your聽聽
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hotel building relationships will help increase聽
bookings tip 5 market the location not just the聽聽
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hotel your potential guests may be undecided about聽
where to book their next trip so don't just focus聽聽
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on your hotel you want them to book with you but聽
it's just as important to promote your location聽聽
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future visitors need to know what makes your聽
location desirable tip number six concentrate聽聽
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marketing budget in peak booking times a variety聽
of online tools make it easy to adjust your budget聽聽
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business travelers tend to book during business聽
hours whereas leisure travelers are more likely聽聽
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to book during evenings and weekends check the聽
data and adjust your ad schedule accordingly聽聽
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tip number seven the abandonment rate for online聽
hotel booking is 75 remarketing is critical for聽聽
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hotels because travelers are distracted not聽
just by everyday occurrences but by the array聽聽
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of other options remarketing can help close聽
more bookings by enticing recent site visitors聽聽
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show booking incentives and simplify the booking聽
process tip number eight ensure your website is聽聽
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simple and stunning this might seem obvious but聽
many hotels websites disappoint this immediately聽聽
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discourages potential bookers if your website聽
doesn't look great it reflects badly on your聽聽
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location first impressions come from your website聽
so it needs to be breathtaking but also functional聽聽
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users need to find the information they want聽
as well as complete a reservation easily on聽聽
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any device keep it clean crisp and simple聽
photographs and video should be professional聽聽
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high resolution and optimized for desktop tablet聽
and mobile ensure the booking process is clear聽聽
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and easy number nine superior customer聽
service what makes customer service superior聽聽
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ensure your staff has a customer first mentality聽
though challenging putting the customer first聽聽
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is crucial perhaps a guest dislikes the view from聽
their room and no other rooms are available today聽聽
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can you move them later for the remainder of聽
their stay and provide them with a bottle of聽聽
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bubbly and a handwritten notice compensation if聽
customers are treated exceptionally they're more聽聽
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likely to share their experiences聽
leading to more business for you聽聽
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finally tip number 10 build a customer loyalty聽
program past customers can make the best聽聽
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audience to market to if they had a positive聽
experience before surely they want to return聽聽
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custom loyalty programs are a great way to ensure聽
repeat business why because they offer discounts聽聽
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and perks to returning visitors and who doesn't聽
like a perk or a discount if BEZLA could be of聽聽
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service to your hotel marketing visit us at聽
bezla.com or give us a call at 888-999-8086
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you
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