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Pull vs. push strategy || Meaning || Difference || Promotion mix || marketing management || ppt - YouTube
Channel: Sonu Singh - PPT wale
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in this video we're going to cover push
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versus PULL strategy
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my name is Sonu singh welcome you all to my
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channel
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let's start first of all the basic
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meaning of push and pull, push is we are
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pushing something or in marketing terms we
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are pushing our products onto the
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customers or consumers where as pull
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means consumers of customers came to us
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and demand for our product so let's
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discuss these two terms first one is
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push strategy a push promotional
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strategy make use of a company's sales force
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and trade promotion activity to create
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consumers demand for a product the
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produce that promote the product
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wholesaler the holes in a promote it to
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retailer and the retailer promote it to
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consumers a good example of push selling
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strategie is mobile phones where as the major
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handset manufacturers such as nokia
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promote their product by retailers
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personal selling and the trade promotion
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tools for that companies such as nokia
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for example offering subsidies on
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handset to encourage retailers to sell
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higher volumes
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push marketing is exactly what it sounds
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like you're pushing your products or
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services on to the customers you are
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trying to convince the customer that is
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this is something they need or want
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you have to convince the customer this
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is often leads to battle to price and can
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result in offering pricing discounts and
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promotions etc. example can be first
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a company research and development for
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product and production has been made
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then marketing then it gets to know
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whether the consumer need or want
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this product or not
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second one is pull strategy, pull marketing
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strategy is when you pull your consumers to
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you
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you inspired wonder need for your
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product or service, pull marketing can come in
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the form of inbound marketing creating
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valuable contain that attract your ideal
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customers word of mouth referrals or
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even an advertisement Apple does a great
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job at pull marketing consumer will
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sleep outside the stores overnight to
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get the latest iPhone they do this
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because Apple inspired that desire
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complete that focus mainly on pull
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marketing are typically successful at idenfiying
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their customer's want or needs and putting
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them first, the goal of pull marketing is
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attracting long time returning a loyal
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customers the same example with this
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research and development production
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marketing but there comes expressed
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marketing need then we informed marketing
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and research and development team to
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produce further
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now the difference between push strategy
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and pull strategy, first basis is target group
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under push strategy we basically
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or directly target distributors
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wholesalers and retailers, under pull
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strategy we target end users the purpose
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purpose of pull strategy is demand
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creation whereas purpose of push strategy is
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product selling, the primary product
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primary product
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under push strategy are industrial goods
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and under pull strategy are consumer
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goods, fourth one is one is suitability the
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consumer durables under push strategy and
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consumer goods under pull strategy, fifth
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and last one is advertising under push
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strategy advertising this take place
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with the help of specific magazines
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discounts and gifts, under pull strategy
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advertising is take place with the help of TV
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newspaper radio discount coupons
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etc... so that's all about push versus
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pull strategy hope you all understand
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what the basic meaning of push versus
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pull strategy and how the companies use them and
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what are the differences between them
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for any query related to this topic please mention
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in comment section
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thanks for watching please subscribe to
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my channel for more videos
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JAI HIND ! JAI BHARAT !
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