How A 600 Pound Tunafish Sells For $3 Million At The Largest Fish Market In The World | Big Business - YouTube

Channel: Business Insider

[0]
[Music]
[1]
this bluefin tuna is 363 pounds
[5]
it's known as the king of sushi in japan
[7]
for its color
[8]
and texture some of the highest quality
[11]
bluefin are auctioned for millions of
[13]
dollars at the toyosu market
[15]
in tokyo at almost 4 million square feet
[18]
the market is a one-stop shop for fish
[20]
from all over the world
[22]
here tuna is sliced packaged and sold to
[26]
high-end clientele and grocery stores
[28]
alike
[30]
but before it's sold experts must first
[32]
bid on the top tier tuna
[34]
which can go for millions in 2019
[37]
a japanese restaurant chain paid over 3
[39]
million dollars for a 612 pound tuna
[43]
and at the center of this action are
[45]
expert tuna scouters like takayuki
[47]
shinoda
[48]
he's a naka aroshi or intermediate
[51]
wholesaler
[52]
his job is to select the best tuna from
[54]
around the world
[55]
for his customers
[60]
[Music]
[63]
but the future of takayuki's job is in
[66]
jeopardy
[67]
the population of bluefin tuna is down
[69]
97
[70]
over the last decade which means there
[73]
will be less of a need for naka oroshi
[75]
like takayuki
[84]
maguru
[98]
for him work starts at 4 30 a.m at
[101]
toyosu market
[102]
there's no such thing as a normal
[104]
business day
[105]
octopus and squid arrive a day earlier
[108]
fresh fish like horse mackerel and
[110]
sardines come in before midnight
[113]
and truckloads of tuna are dropped off
[115]
every hour
[126]
without that's almost
[129]
13 million and tuna is the market's most
[133]
popular product each day the fish make
[136]
their way from the boat decks
[137]
to the auction floor but it's more than
[140]
just the type of tuna you find in a can
[142]
there's big eye tuna ideal for sushi and
[145]
sashimi
[146]
yellowfin tuna perfect for grilling at
[148]
restaurants due to its high fat content
[151]
but most bitters are here for the
[153]
bluefin
[154]
between 3 and 5 a.m wholesale employees
[157]
lay out tuna one by one
[159]
bidders like takayuki have about 15
[162]
minutes to evaluate dozens of fresh tuna
[164]
before the auction begins
[166]
sushi restaurants supermarkets and
[169]
department stores
[170]
all depend on nakairoshi like him
[173]
takayuki looks at the quality and cost
[182]
of
[186]
[Music]
[206]
any sort of nick or flesh wound can
[208]
lower the price by thousands of dollars
[212]
when tuna is reeled in it can wriggle
[214]
and rise
[215]
causing a chemical reaction in the
[216]
muscles the movement
[218]
speeds up decomposition and makes tuna
[220]
sour soggy
[222]
and less tasty
[239]
when the bell rings the bidding begins
[241]
[Music]
[246]
a range of hand signals known as tayati
[249]
are used to place bids
[250]
an index finger for one and two fingers
[253]
for two
[254]
but whether that's eleven hundred yen a
[256]
pound or twelve
[257]
thousand depends on the type of fish
[259]
being auctioned
[261]
in just ten minutes the auction's over
[263]
and winning bidders claim their prizes
[283]
the tuna then makes its way from the
[285]
auction floor to the intermediate
[287]
wholesale building for filleting
[289]
toyosu keeps the temperature between
[291]
50.9 and 77 degrees fahrenheit to slow
[295]
decomposition
[296]
wholesalers also rely on a fleet of
[298]
small trucks known as tade
[300]
they zip through winding corridors to
[302]
minimize how long the fish are exposed
[304]
to air
[308]
body
[321]
to move the heavy tuna onto the cutting
[323]
table
[324]
to prepare the tuna for cutting first
[326]
they wash it then remove the ice
[363]
care about two things when it comes to
[364]
raw
[384]
[Music]
[396]
it's then brought inside the shop where
[398]
it's divided in fillet
[401]
customers show up early to get the first
[406]
pick
[408]
[Music]
[420]
foreign
[434]
customers have relied on the market's
[436]
high quality fish products for decades
[439]
before the market moved to its new
[441]
location and was renamed toyotu
[443]
it was known as the tsukiji market
[471]
was the epicenter of seafood its success
[474]
spurred demand for
[475]
all types of fish fishing for bluefin
[478]
tuna in the western atlantic
[480]
rose by over two thousand percent in
[483]
1970
[484]
but it was difficult for the market to
[486]
keep up
[490]
with
[511]
meanwhile japanese tuna consumption was
[514]
growing significantly
[548]
[Music]
[550]
japan has since placed a quota on the
[552]
number of bluefin tuna caught
[554]
but it's a double-edged sword for
[556]
wholesalers like takayuki
[567]
[Music]
[588]
foreign
[592]
[Music]
[601]
you