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What does it really mean? Corporate social responsibility - YouTube
Channel: University of Bath School of Management
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Being a responsible organisation involves聽
seeking to minimize the harms that one creates.聽聽
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Hi my name's Steve Brammer, I'm the Dean of the聽
School of Management here at the University of聽聽
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Bath. Corporate social responsibility starts聽
from the idea that organisations don't exist聽聽
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in a vacuum. That organisations should engage with,聽
should learn, from should try and understand the聽聽
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wants and needs and perspectives of their various聽
stakeholders. It's essentially voluntary, it's about聽聽
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organisations at least meeting and often exceeding聽
legal requirements when it comes to things like聽聽
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employment regulations, environmental regulations聽
and so on. At a minimum what the evidence in our聽聽
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research shows is that organisations have nothing聽
to lose from being more socially responsible in聽聽
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relation to traditional financial and reputational聽
performance metrics and oftentimes organisations聽聽
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have a lot to gain. That really is about them聽
designing CSR strategies that most respond to聽聽
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their local stakeholder preferences and needs and聽
the issues that are most salient for them in their聽聽
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operating environment. Why is corporate social聽
responsibility especially important right now?聽聽
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Firstly, the pandemic has raised I think some聽
really profound questions around employer聽聽
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obligations in relation to employee health聽
and safety. The pandemic has really emphasised聽聽
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organisational responsibilities in relation to聽
the physical and mental health of employees and聽聽
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has really challenged organisations in relation聽
to how they're creating environments within which聽聽
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employees can thrive physically and mentally. A聽
second issue that's out there at the moment around聽聽
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CSR and organisations comes specifically in the聽
pharmaceutical sector. You'll have seen debates聽聽
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around whether pharmaceutical companies ought to聽
waive their patent licensing rights in order to聽聽
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provide freely to pharmaceutical manufacturers聽
around the world the recipe for producing聽聽
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coronavirus vaccines. That's a really good example聽
of an issue where an organisation, in this case a聽聽
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pharmaceutical firm, has a distinctive capability聽
that could make a dramatic difference to global聽聽
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society and where global society says please聽
will you donate that expertise in the form of聽聽
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your patent license to help us as global society聽
thrive. A third issue where at the moment corporate聽聽
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social responsibilities are really lively debate聽
is in relation to the net zero carbon movement.聽聽
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There's a lot of calls now in the context聽
of climate change and sustainability聽聽
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for organisations not only to minimise or reduce聽
their carbon and other environmental impacts聽聽
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but to actually build strategies around net zero聽
impacts to tread more lightly on the world around聽聽
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us by really minimising those impacts down聽
to zero, partly by being super efficient in聽聽
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the use of energy and other resources, partly聽
by the deployment of carbon capture and other聽聽
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technologies that further reduce the overall聽
impact of the organisation and its activities.聽聽
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A fourth issue that's really lively in relation to聽
corporate responsibility now is tax. The pandemic聽聽
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has cost governments around the world a lot of聽
money as they've sought to, for example, provide聽聽
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support to businesses and individuals that聽
have been on furlough through Covid.聽聽
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Government through that needs tax revenues in聽
order to support that expenditure that again聽聽
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has raised the question of responsible tax聽
payments, particularly by large multinationals.聽聽
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Large multinationals have the capacity to move聽
finance across global borders, there's a real聽聽
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question about whether those multinationals are聽
being responsible in relation to the payment of聽聽
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tax in various jurisdictions globally. That again聽
is a very lively corporate responsibility issue聽聽
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around what global society expects of where聽
and how much tax organisations will pay. Really聽聽
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my career has been about addressing two questions.聽
On the one hand there's a question of what聽聽
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organisations are doing in relation to corporate聽
social responsibility and why they're doing it.聽
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On the other hand there are questions聽
about what the impacts of what organisations do聽聽
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in relation to corporate social responsibility聽
are on other aspects of organisational life.
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