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Marketing Strategies That Failed Spectacularly - Part 1 - YouTube
Channel: BE AMAZED
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behind every marketing campaign is a
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team of executives fact checkers art
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directors and more you'd think this
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would result in well-planned
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well-executed strategies every single
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time but of course marketing teams are
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only human and humans can be really
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really dumb as these examples prove
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sometimes even the biggest dogs in the
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game can have a swing and a great big
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costly miss number 10 Snapple
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sticky situation in June 2005 Snapple
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decided the best way to gain attention
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for its new popsicle product
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kiwi-strawberry all night was to go big
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Snapple took on the previous Guinness
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Book of World Records holder for largest
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popsicle constructing a seventeen and a
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half ton popsicle the tasty monolith was
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constructed in New Jersey and hauled to
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New York on a freezer truck kept it
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negative 15 degrees Fahrenheit on
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arrival the popsicle was dangled over
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East 17th Street and Manhattan by a
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crane somewhere in the process however
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the popsicles core had melted this meant
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that when the crane lifted it into the
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air the mushy sticky innards flooded the
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streets passers-by were reportedly
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slipping in the puddles and the mixture
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was growing increasingly sticky in the
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summer Sun authorities were called in
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for the cleanup which Snapple later paid
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for leaving the whole ordeal is nothing
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short of a total disaster snap we'll
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never figured out why the popsicle
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didn't keep its solid form but it was
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likely a combination of incomplete
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initial freezing the hot Sun and a
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marketing team with more money than
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brains number 9 out with the old mobile
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in 1988 an American car brand produced
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by General Motors decided to take the
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olds out of its oldsmobile namesake and
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prove that they were cool now while
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brand rejuvenation is often a wise move
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it all hinges on smart approaches to new
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markets unfortunately adopting the
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campaign slogan it's not your father's
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Oldsmobile wasn't the wisest choice the
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accompanying adverts featured a typical
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80s synthesizer heavy jingle as well as
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artsy shots of the youth a
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desperately and clumsily to appeal to
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the new generation it failed miserably
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as the car itself had barely changed at
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all
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meaning the kids weren't interested
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meanwhile the loyal customers who had
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enjoyed the Oldsmobile in the past were
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alienated fearing that the car they'd
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loved had now been changed in some way
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in the following decade or so
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Oldsmobile became obsolete great job
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Oldsmobile it's not often you alienate
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both potential markets in one fell swoop
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number eight frequent fliers in the
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1980s Airlines were hit hard by new
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regulations stiff competition and the
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changing face of the airline business in
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an attempt to gain attention and thus
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profit American Airlines announced the
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unlimited a air pass which for the mere
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sum of two hundred and fifty thousand
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dollars would entitle the bear to free
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flights for the rest of their life
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twenty-eight people took advantage of
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this deal before American realize that
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rising operation costs and
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over-enthusiastic usage of the passes
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meant that the one-off fee of two
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hundred and fifty thousand dollars
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wasn't profitable as a matter of fact it
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soon started losing the money to
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individuals contributed to this loss
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more than anyone else a shock vrooom and
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Steve Rothstein the two held passes
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until July 2008 when American calculated
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that their flights totaling millions of
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miles each year were costing the company
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a million dollars each
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annually Rothstein was even noted to
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have taken regular trips across the
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Atlantic simply for a bite to eat with
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friends soon American Airlines began
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stripping customers of their unlimited
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passes and airports very publicly
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resulting in costly legal proceedings as
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well as a permanently tarnished
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reputation
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today's a air pass allows on-demand
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travel for a discounted rate but endless
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free trips to Chicago just for a slice
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of pizza are unfortunately off the cards
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hoover vaccums british are made a
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similar mistake in 1992 when they
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launched a promotion offering two free
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return flights to Europe with a purchase
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of more than
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pounds profit was expected to come from
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the various small print loopholes and
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profitable extras travel agents were
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encouraged to push when the first
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promotion went well Hoover began
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offering flights to New York or Florida
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in the same scheme this meant for the
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purchase of a rather inexpensive Hoover
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customers could obtain flights worth
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over six hundred pounds the promotion
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became much more popular than
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anticipated and Hoover were only able to
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deliver on a fraction of the tickets
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after coughing up 50 million pounds for
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the free flights while only generating
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30 million in sales
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Hoover bled out another 7 million to
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quell the PR damages just like their
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famous products
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Hoover's marketing team really sucked
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number 7 spot the difference
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IKEA has franchises around the world but
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some countries approaches to the
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flat-pack mega stores are notably
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different IKEA Saudi Arabia was caught
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out in October 2012 for publishing
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catalogs which were identical to all
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others except of women were completely
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removed in general advertising featuring
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women is rare in Saudi Arabia due to
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cultural standards and Starbucks even
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replace their mermaid logo with a crown
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in order to thrive there but whether
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politically correct or not
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IKEA a company formed in Sweden one of
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the most progressive countries in the
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world was accused of putting business
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interests before women's rights or maybe
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women really just don't exist in Saudi
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Arabia surely a catalog wouldn't lie
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would it number six weapons of mass
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distribution in much of America as well
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as all of Canada brass knuckles are
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illegal instead people are generally
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encouraged to punch each other the
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old-fashioned way Electronic Arts must
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have missed that memo in 2009 when a
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shipment of press packs for their
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Godfather - video game came under fire
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for its questionable content that
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content of course featured shiny sets of
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brass knuckles when they realized they'd
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actually committed a crime by sending
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these out EA quickly recalled the
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knuckles but not before causing a very
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public mess and some very outraged
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mothers as if soccer moms needed anymore
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reasons to believe video games cause
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violence luckily for ei the blunder
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didn't pack a punch in the form of any
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losses but ei had become the Godfather
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of gaming PR disasters number five
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smooth with an explosive flavor
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scavenger hunts are good wholesome fun
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right well it turns out that when your
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clues are kept in abandoned briefcases
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in public places the authorities tend to
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take the hunt right seriously in 2014
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Coors Light Canada's sponsored a
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scavenger hunt across Toronto called
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search and rescue this fun-in-the-sun
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themed publicity stunt involved hiding
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880 price fellow briefcases across the
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city with clues and maps posted on
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Twitter each day the hunt went smoothly
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that is until the prize briefcase left
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at an intersection caught the attention
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of the bomb squad due to its suspicious
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nature the briefcase launched an
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investigation halting the evening
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commute for hundreds of angry people who
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reside Canada issued a public apology
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but many inconvenience Canadians
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publicly renounced the brand determining
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to seek light refreshment elsewhere in
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the future
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number four mild refreshment poor taste
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in 1971 coke wrote the free loved
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political waves by teaching the world to
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sing in perfect harmony
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voices came together drink coke and come
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for a unified Earth in 2017
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Pepsi tried to rehash this principle
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marching 21 year old model kendall
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Jenner through the crowds of protesters
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to symbolically solve all the modern
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world societal issues by offering police
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officers of Pepsi voices arose in anger
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immediately after the a dared coming in
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the wake of black lives matter the
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hashtag me to movement and calamitous
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social unrest
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nearly everyone was offended that Pepsi
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alongside a pretty rich valley girl
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famous fir could hijack serious social
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issues in such a tone-deaf way across
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the world angry people were left
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wondering if Pepsi could really be that
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oblivious or if they were making people
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angry on purpose here's an inbox is full
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of outrage Pepsi pulled the ad and
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publicly apologized meanwhile the social
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movements the N referenced continued
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somehow not resolved by Pepsi sales
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number three always too soon in 2016
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Texas company miracle mattress learn the
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hard way that deeply offensive humor is
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best left to the comics attempting to
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cash in on a national tragedy the store
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owners released an advert featuring
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towers of twin mattresses stacked in the
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background the advert asks what better
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way to remember 911 then with a twin
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tower sale this bold opener is followed
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by two employees diving into the towers
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while saying never forget instead of
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boosting sales these antics put the
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company out of business almost
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immediately despite various public
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apologies they really should have slept
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on his dumb idea before jumping into bed
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with it number two Pepsi's points panic
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in 1996 Pepsi came up with a not
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terribly original but easy-to-follow
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royalty scheme customers can earn points
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by buying Pepsi products different
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products had codes were different point
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values after amassing the points they
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could be redeemed for prizes like
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t-shirts sunglasses and other random
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items bearing the Pepsi logo one
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commercial for Pepsi stuff which aired
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during the Super Bowl in 1996 announced
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that 7 million points could be cashed in
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a full-blown Harrier jet complete with
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custom Pepsi stylings Pepsi rather
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carelessly assumed that no one would
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actually want to hear your jet nor
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bother to collect that many points but
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as you probably guessed a 21 year old
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business student called John Leonard
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decided to take Pepsi up on their offer
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since bottles generally earned a single
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point he could have just bought seven
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million and used those but that would
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have cost at least a couple million
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dollars and drinking all that Pepsi
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would be sure to turn you diabetic he
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discovered that Pepsi points could be
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purchased for 10 cents each and found
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this method to be a comparatively cheap
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way of acquiring a fighter jet
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presumably Leonard had plans to sell the
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jet as it's worth a few million dollars
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though all-out war with coca-cola may
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have been the end game and Leonard lined
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up a handful of investors and sent 15
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Pepsi Point labels alongside a check for
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$700,000 for the Harrier jet to Pepsi HQ
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Pepsi refused the offer and execs were
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baffled that they needed to explain the
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ad was a joke
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Thanks escalated to a lawsuit but felon
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Pepsi's favor with the court ruling that
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no objective person could reasonably
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have concluded that the commercial
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actually offered consumers a Harrier jet
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however as a protective measure Pepsi
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changed the commercials so that the jet
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required 700 million points before the
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biggest blunders revealed there are a
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couple facepalm war details that deserve
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an honorable mention firstly an
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outstanding case of what were they
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thinking I'm talking of course about
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Facebook founder Mark Zuckerberg virtual
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reality tour of Puerto Rico following
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devastating hurricanes in 2017 the
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gimmick was intended as a way to
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announce Facebook's one and a half
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million relief effort and work with the
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Red Cross but suck isn't exactly known
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for being a PR guru during the
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livestream Marc's smiling laughing
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virtual icon wandered off to play with
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his dog and could be witnessed
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high-fiving his co-host all while real
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people in the background struggled to
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survive the flooding and devastation
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it seems Mark's grip on reality is
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purely virtual these days there's also
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this ad found in a Berlin subway station
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it grew popular and controversial on the
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in
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through it's photoshopped English
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translation this funeral home and
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allegedly the work of admin guard German
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ad team young von Matt jokingly suggest
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readers help out the business by
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stepping onto the subway tracks
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despite its controversial nature the
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Bergman & Son funeral home received
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positive feedback from the set which is
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why it's only an honorable mention still
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this one could easily have been a train
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wreck number 1 the cost of gluttony a
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surefire way to fail spectacularly is to
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underestimate hungry Americans in 2003
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Red Lobster made that very mistake then
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president of the chain edna morris
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assumed running an all-you-can-eat
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promotion would be a terrific way to
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bring new life to the Red Lobster brand
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however of AHA the inexpensive sea
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critters she chose snow crab legs as the
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promotion Centrepointe
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unfortunately in 2003 snow crabs were in
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short and expensive supply due to over
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harvesting in previous years but whether
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unaware of the high price of the usually
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cheap crab or spurred on by some kind of
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deep-rooted hatred of crustaceans Etna
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stood firm on snow crab Edna had enjoyed
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success with all-you-can-eat promotions
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in the steakhouse chain and assumed the
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formula could be transferred from turf
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to serve for a mere 20 2.99 customers
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could gorge themselves with Krabby
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goodness unfortunately and have failed
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to realize that steak was hugely more
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filling than crab the average customer
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ate two dozen legs per sitting with many
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returning for a fourth helping way more
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than the anticipated amount per customer
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not only then but cracking crab legs to
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eat is time-consuming
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meaning customers were hogging tables
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for hours
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hourly customer capacities suffered
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badly and news of the fiasco resulted in
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a 12% drop in share prices for red
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lobsters parent company Darden as well
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as skyrocketing already high snow crab
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prices all and on the promotion was a
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total costly disaster Edna the scourge
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of snow crabs everywhere was thrown into
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the deep blue sea of unemployment while
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Red Lobster narrowly avoided sleeping
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with the fishes
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so is your forehead sore from face
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bombing at some of these business
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blunders and you encountered even worse
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marketing mishaps let me know in the
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comment section down below thanks for
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watching
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