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Transformational Leadership Theory - YouTube
Channel: Communication Coach Alex Lyon
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we are going to look at transformational
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leadership
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theory we'll take a look at five key
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characteristics of transformational
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leaders
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and we'll see if you can relate to them
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so let's get into it
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i'm alex lyon and we will soon have
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almost 200 videos on
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communication and leadership on this
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channel today
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i'm going to rely mostly on two key
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books
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johnson and hackman's book on leadership
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a communication perspective
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and nordhaus's book on leadership i
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highly recommend both for your personal
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library
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and i will put all of the references and
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links in the description below
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this video there's been lots of interest
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lately
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in the transformational leadership
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approach but it has its origins
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in the late 1970s james mcgregor burns
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wrote a book on leadership where he
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contrasted transformational leaders with
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transactional leadership he used
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maslow's
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hierarchy of needs to explain these two
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approaches
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transactional leadership is where a
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leader is mainly concerned with
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helping followers meet their lower level
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needs on the bottom
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three tiers of maslow's pyramid by
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satisfying followers psychological
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safety and belonging needs
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it's a transaction in exchange for
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followers hard work
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transactional leaders help followers
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secure these rewards
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transformational leaders take that to
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the next level and attempt to engage the
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entire
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person to satisfy followers lower level
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needs that i mentioned
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and also their higher level needs on
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massless hierarchy
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esteem and self-actualization according
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to burns transformational leaders
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enhance
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followers level of motivation commitment
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and
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ownership ultimately the thinking goes
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this
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transforms followers into leaders
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themselves
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johnson and hackman describe the five
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key characteristics of transformational
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leaders
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let's see if you can relate to any of
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these personally first transformational
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leaders are creative
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they're always looking for new ideas and
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ways to do things
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they challenge business as usual
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creative people come from all walks of
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life
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what they have in common is that they
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are hard-working
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non-conformist in their thinking and
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they're comfortable with
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ambiguity and complexity a great example
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of this
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is dave kelly he's the founder of ido
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the most successful product design firm
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in the world
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kelly and ideo were known for developing
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incredibly innovative products
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and services for clients so question for
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you
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do you see yourself as a creative person
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the good news is
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dave kelly has been teaching
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professionals creativity skills for
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decades and he's convinced that anybody
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can be more creative with
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practice second transformational leaders
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are interactive
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they communicate a lot with followers
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they are engaged
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and through this communication they
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become more aware of their followers
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needs and motivations
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as johnson and hackman say only when the
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leader is involved with followers
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can he or she find ways to do things
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better
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a great current day example is barack
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obama i've never met him but they say
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that he's very interactive
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socially engaged and a strong
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communicator
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he connects with everyday people and
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world leaders equally well
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question for you would you describe
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yourself as interactive
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do you have strong people skills well
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communication skills
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are learnable and we can all improve
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with guidance and
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practice third transformational leaders
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are visionary
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some say this is their most important
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characteristic they can explain in
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concise and clear language where they
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want to
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take the organization they're able to
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explain the goal
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with a sense of purpose in ways that
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energize people
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and creates a standard of excellence
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that inspires
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followers and i can think of no better
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person to illustrate this than
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martin luther king jr he articulated in
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compelling language
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a vision for the future that was worth
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fighting for
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his famous i have at dream speeches
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perhaps one of the most
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vision-based communication examples
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there is so question for you
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are you able to articulate a goal and
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purpose
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clearly and in a compelling way well
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like the other characteristics mentioned
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you can get better with practice now
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remember
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before king gave his famous speech he
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was preaching
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and speaking multiple times a week in
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church
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and in the community for decades he
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sharpened his message with
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lots and lots of practice and practice
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is something that anybody can do
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fourth transformational leaders are
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empowering as i said earlier
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burns based his thinking about
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transformation leaders
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on the higher levels of maslow's
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hierarchy the top level
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is self-actualization transformation
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leaders in essence
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have to empower their leaders to become
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all they can be
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by delegating important jobs and then
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supporting and trusting followers to
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rise to the occasion
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this also allows organizations to grow
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more quickly
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i think phil knight the founder of nike
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is a great example of an empowering
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leader
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in his book shoe dog he described the
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early years at nike when he was hiring
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employees he quickly recognized that if
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he wanted nike to grow
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he had to empower his employees to build
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the business
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and sell more shoes without his
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day-to-day direct involvement in every
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decision
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so question for you are you able to
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delegate
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encourage and trust others to take
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action
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if we want to engage our followers on
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those highest levels and help them grow
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into leaders themselves then empowerment
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is the best way to get there
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fifth transformational leaders are
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passionate they are true believers in
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their cause they
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demonstrate extraordinary commitment
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even in the face of repeated
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failure their passion enthusiasm
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and motivation are contagious mother
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teresa is a great example
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her organization and mission was to
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minister
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to the sick and dying the people on the
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streets that society had forgotten
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she worked until she was 87 years old
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and was hospitalized several times as
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she got older
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there were many stories about mother
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teresa leaving the hospital early
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she would say to doctors i have to go i
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still have important work to do
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her passion and commitment electrified
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the people around her
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so question for you how would you rate
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your level of passion
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if we can find something we truly care
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about that's usually when we will see
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our level
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of passion go up so how would you rate
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yourself on each of these key five
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characteristics
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as mentioned i highly recommend johnson
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and hackman's book
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on leadership there's a link below to
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that
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and i recently recorded a related video
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on the top five traits that leaders
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tend to have once that is posted i will
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put a link to that video in the
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description below this one as well
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until next time thanks god bless and i
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will see you soon
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