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Online distribution channels - YouTube
Channel: unknown
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- Improved corporate image.
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complete.
- No advice given.
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Two types of online distribution channels
in the tourism market
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Tourism product (seller) Hoteles, rent a cars,
eventos, atracciones tur铆sticas: Hotels,
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rent a cars, events, tourism attractions
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Direct Channel. The website is the shop window.
The sales strategy is oriented towards:
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- Increasing traffic on the website.
- Encourage the user to make a purchase.
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Indirect Channel (retail agency, Tour Operators,
etc.)
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Direct online distribution. The essential
tools to attract potential customers
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Private financing: SEO, SEM, E-mail Marketing;
Ads from affiliated networks; Viral Marketing;
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Guerrilla Marketing; Mobile Marketing; Social
Media
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Search Engine Optimisation
Web positioning.
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Most widely used Internet search engine: Google.
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Search Engine Marketing
Situating our website among the "sponsored
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results".
In search engines, the website appears highlighted
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in the right hand margin of the page and sometimes
at the top of the natural results.
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The advertiser pays when the user clicks on
their link.
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Most used: Google Adwords.
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"E-mail Marketing":
The information is sent out to a list of email
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contacts.
It is widely used.
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To get good results and generate business,
you need to:
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1. Create a database of email addresses.
2.Prepare the email content well and then
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send it.
3.Follow up and track.
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NEVER use mass mail advertising without the
customer's consent to receive such information.
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"Affiliated networks adverts":
Online advertising through a network of partners:
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affiliate's websites or blogs.
Involved in this type of advertising: advertisers,
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affiliates, platforms (webpage, blog, user
community, forum...) and commission agents.
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"Viral marketing":
"Word of mouth".
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Techniques for increasing the brand image
of the company.
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"Guerrilla marketing":
Very useful for companies that have low incomes.
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The techniques are usually directed at specific
market niches.
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Most usual techniques:
Publishing of expert content.
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Sending newsletters.
Creating a blog.
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Bluejacking: promotional messages via Bluetooth
to PCs and mobile.
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Active participation in Forums
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"Mobile marketing":
Marketing through portable devices.
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Sending SMS or MMS messages for specific promotional
campaigns.
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Advertising on mobile Apps.
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"Social media":
Involves the use of social media as a channel
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Specify the platforms or means you will use
to reach this audience.
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protocols, content management, system maintenance,
web administration and payment systems.
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