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NFTs vs Copyright: Is That NFT Really Yours? - YouTube
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NFTs have been flying around more
than fireflies on a hot summer night.
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Since people have been paying
insane prices for Cryptopunks,
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NBA highlights, and, in one case,
69 million dollars for a JPEG,
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it’s important to understand what you
are actually getting when you buy an NFT.
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We’re going to address considerations
in buying, managing, and creating NFTs.
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Now, I am not a lawyer.
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But, a lawyer DID help write this.
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Regardless, nothing in this video is
legal advice, it’s just fun for learning.
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Deal?
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Before we get into the nitty-gritty
of NFTs, make sure you have a good
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working knowledge of what they actually are first.
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You can check that off your to-do list by
watching our short ‘What is an NFT?’ video
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that’ll fill you in on all the basics.
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The basic premise is that NFT ownership does
not necessarily equal copyright ownership.
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In other words, you can own the object,
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but you may not own the copyright
associated with said object.
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Copyright is not simply one right but a whole
bundle of rights, and many of them remain
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firmly within the grasp of the
original creator of the work.
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When you own a copyright, you
typically own six exclusive rights:
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the right to reproduce and make
copies of an original work,
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the right to prepare derivative works based
on the original work, the right to distribute
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copies to the public by sale or another
form of transfer such as rental or lending,
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the right to perform the work in public,
the right to display the work in public,
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and finally, the right to perform sound recordings
publicly through digital audio transmission.
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So let’s look at an example, shall we?
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Let’s say you visit an art gallery and
decide to purchase a painting for your home.
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You now own that painting, and you
hang it up in your living room.
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You can have it on display, but that
doesn’t mean you can reproduce the painting,
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make derivative works from it
or distribute copies of it.
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You own the physical painting, but
the underlying copyright interests
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are still in the hands of the artwork’s creator.
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In the Netflix documentary ‘The Last Blockbuster,’
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a court case in which film studios moved
against video rental outlets is discussed.
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It just so happens these video outlets
were profiting off renting copies of
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movies they purchased from the
film studios for their stores.
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Keep in mind that this was the early
days of the video rental industry
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when 1 VHS tape cost nearly 100 dollars
and that's not even counting for inflation.
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The case made it all the way to the Supreme Court,
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which actually ended up ruling in
favor of the video rental stores.
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Now, this brings us to our next point
concerning the first-sale doctrine,
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one of the limitations and
exceptions to copyright.
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It basically says this:
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An individual who knowingly purchases a copy
of a copyrighted work from the copyright
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holder receives the right to sell, display
or otherwise dispose of that particular copy,
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notwithstanding the interests
of the copyright owner.
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It’s all right there, codified in the Copyright
Act of 1976 at 17 U.S.C. squiggly squiggly 109.
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So what rights do you get when you buy an NFT?
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The truth is, less than you might think!
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More often than not, you don’t automatically
get full transfer of copyright.
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However, you do own the underlying NFT.
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You have the authority to trade it,
sell it on a marketplace, give it away,
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or even burn it if you want, according to
that squiggly squiggly thing from earlier.
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When you buy an NBA Top Shot moment,
you are granted a license to use the
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Top Shot moment for personal, non-commercial use.
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The license also gives you the ability to display
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and sell your moment on marketplaces that
perform cryptographic checks on NFTs.
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You can even display your moments on
third-party websites and applications,
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depending on a few terms and conditions.
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When you compare a physical painting with an NFT,
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the rights you obtain through
purchase are identical.
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The operative term here is ‘non-commercial.’
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That means you are allowed to display
your artwork, and you can sell it on
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a marketplace and so on, but once your
use crosses into commercial territory,
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you are more than likely violating copyright.
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So if these rights are so valuable,
how exactly do you get them?
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This can only be achieved at the creator-level.
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The creator has to expressly agree in
writing to convey these rights to you.
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Aside from that, you can
expect that any NFT you buy
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will only afford you certain
rights unless otherwise stated.
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There are cases where the original copyright
holder grants full rights to the buyer of an NFT.
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This can be checked and verified in
the description of the NFT listing.
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All I’m really saying is that you shouldn’t
automatically assume this is always the case.
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OK, now let’s tie this all together:
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Is that NFT really yours?
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Yes!
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Does owning it grant you every right?
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Usually, no.
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Does this make NFTs less valuable?
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Absolutely not!
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In the past, art and collectibles have been
bought and sold for millions of dollars,
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be they NFTs or otherwise.
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Now, just because I don’t have the
copyright to a holographic Charizard card
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doesn’t mean I can’t sell it
to Logan Paul for 150 grand.
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Now, what about NFT creators themselves?
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What if you create an NFT using
copyrighted or syndicated material
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from the Star Wars Universe or the
Marvel Universe without permission?
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Can you get yourself into hot water?
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Well, in an article appearing on CBR.com,
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both Marvel and DC have started cracking
down on NFTs featuring their characters.
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However, this is a contentious issue,
since comic book artists argue that they
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are being barred from making money off their
original works in a modern digital world.
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So, if you are not the original creator or
copyright holder of a piece of intellectual
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property, you could very well find yourself
embroiled in a lengthy legal battle.
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With the sheer quantity of intellectual
property disputes in progress
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and the mounting issues concerning
copyright, this is likely to remain
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“a thorny copyright issue that could grow
larger,” as this article from Decrypt.com puts it.
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In short?
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Use existing IP without
permission at your own risk!
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Now, maybe you love NFTs but don’t really
have the skill or patience to create them.
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This is where AnyTask.com comes in really handy!
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AnyTask.com is a global freelance
marketplace where you can hire
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professionals a-la-carte to assist
you with anything you might need.
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So, if you want an NFT artist to
create a custom piece of art for you,
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then AnyTask.com is the
perfect place to find them!
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Unlike other freelance platforms,
AnyTask.com accepts payment in crypto.
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By making use of Electroneum’s services, sellers
don’t need a bank account to receive payments,
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and what’s more, they don’t have
to pay seller’s fees either.
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Do you have a creative idea for an NFT?
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Then head over to AnyTask.com and get crackin, yo!
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We have more content about NFTs that
you can watch anytime, anywhere.
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Our video ‘The Blockchains of Ready Player One’
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discusses NFTs that can be used in
Blockchain-powered games and VR experiences.
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It’s a really great video that
thousands of people have enjoyed so far.
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You can also check out our introductory
video to NFT Showroom, a platform for
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artists and art collectors that’s fully
integrated with the Hive Blockchain.
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For more NFT Marketplaces
to list and discover NFTs,
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check out our video ‘5 NFT
Marketplaces You’ll Love.’
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If you want to get into NFTs, hopefully
this MarketSquare special filled you in
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on what you’re planning to buy into.
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However, this special is not financial advice,
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and buying and trading NFTs is
a personal financial decision.
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You’ll need to make up your own mind or consult a
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trusted advisor before you
decide to make a purchase.
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Follow us and subscribe, join our Discord,
and get your free account at MarketSquare.io.
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See you next time!
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