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How to make video ads (the easy way) - YouTube
Channel: Biteable
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Hi there, thanks for stopping by.
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I'm going to explain how
to make a great video ad
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the easy way.
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In this video, I'm going to give you
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the seven secret ingredients
for a successful video ad
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and I'm also going to
break down the essentials
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that you need to consider
before you make your ad.
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Now, I'm gonna say the
secret ingredients for the ad
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but first, I'm gonna
give you the groundwork
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for making a great ad
and these are the things
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that you must consider before you start.
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The first basic consideration
is who is your audience?
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Try to figure out who your
perfect customer is first.
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Think about things like
age, gender, income,
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and their interests.
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This will help you target your ads
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to exactly the right people.
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Next up, you need to get really clear
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with yourself about what the
problem is that you're solving
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whether you're selling
a product or a service
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or if you're marketing
an event or a course,
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you need to be really clear about this.
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For example, if you make razors,
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the problem you're solving
isn't a hairy chin like mine.
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What you're actually solving his bad skin
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caused by razor burn,
expensive shaving products,
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or feeling of not being handsome enough.
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The next big thing to give some thought to
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is where is the best place
to find your audience?
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This will have some impact
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on the ratio you choose for your video
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and the length you make it.
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These days, as a general rule of thumb,
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the most affordable place to reach
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your target audience is social media.
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In particular, Facebook and Instagram
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have the most sophisticated
targeting systems for paid ads.
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If you go that route, you're
safest with a square video
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for News Feed placement.
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Youtube is also great for pre-roll ads.
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If you make those, then you
need good old 16x9 format.
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If you're selling B2B,
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when you wanna advertise on LinkedIn,
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this is best done in 16x9
as well just like YouTube.
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With regards to length, for Facebook,
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you'll what your paid ads to be short,
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like 30 seconds or less.
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For YouTube, it's the same thing.
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Maybe shoot for 20 seconds
as your gold standard.
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For LinkedIn, also shoot for 30 seconds.
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Now, that all these
essentials are out of the way,
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we can dive into the fun stuff,
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the secret ingredients for great ads.
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We got seven of them.
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The first one is probably
the most important.
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This is a tried and trusted formula
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that has served marketers for decades
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and it's as simple as this.
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Empathize with your customers' problem
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and then show them how you can solve it,
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and in the process,
make their life better.
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Let's go back to the razor example.
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Let's say the problem
we're solving is bad skin
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caused by razor burn.
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Start your ad by asking if the viewer
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is sick of looking bad
because of razor burn.
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Then, explain how your
product will help them look
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and feel better by using your razor.
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You just explain how your
product improves their life.
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Who doesn't want a better life?
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Another approach is to
skip the empathy step
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and just take the view
straight to the emotional place
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that they want to be.
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This is a simple or could be as simple
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as showing a happy person and linking them
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to what you're selling.
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If you like this idea and you
wanna get started quickly,
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you could try this template
with dancing people
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who's infectiously happy.
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Something else that all good ads have
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is that they focus on
benefits and not features.
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No one really cares about
all the amazing innovations
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in the thing you're selling.
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What people wanna know is how
will it benefit their lives
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and solve a specific
problem they're having.
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For example, your razors
are 100 times sharper
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just for the sake of it,
they're 100 times sharper
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to give you 100 times smoother shave
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without nicks or scratches or
grazes, that sort of thing.
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Now, another important
thing to keep in mind
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is that great ads speak
to the target audience.
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Remember how I talked about
your perfect audience earlier?
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This is where that comes into play.
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Make sure your ads speaks to your niche.
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Now, you're not rolling
out a global campaign
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so you don't have to inspire
the world with your creativity
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but you do need to do this
directly address the problem
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and the emotion they're seeking.
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You can do this best by
keeping your message direct,
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clear, and really factual.
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Avoid waffle and avoid abstract concepts.
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Now, for this sixth secret ingredient
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and that's the call to action
at the end of your video.
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Be very clear with your viewer
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about the action they need to take.
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Don't waste the engagement
your video has created.
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In the shaver example, call to action
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would be something like Shop Now
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or if you are selling a course,
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it might be Buy your tickets now.
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Whatever it is, put it at the end.
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Now, for number seven, my
last tip for a great video.
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This tip is make it feel native.
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As I mentioned earlier, be
sure to use the right ratio
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for your ad placement and use content
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that feels right for the channel.
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Formal ads are less likely
to perform well on Facebook
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than they are on LinkedIn
and a square video
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would feel weird on YouTube
but it's perfect for Facebook.
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Make sure your ad feels right
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for the platform you're using it on.
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Now, you know all the theory behind making
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the perfect video ad.
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Now, if this feels like a
lot to process, don't worry.
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You can always grab a
template from Biteable.
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Just go to biteable.com/templates.
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They're made by marketing professionals
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so you don't have to become one yourself.
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If you like this video and
you want more marketing tips,
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subscribe to our channel
and hit the bell icon.
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Thanks for watching and 'til next time.
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