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What is B Corp Certification? How and why do businesses get B Corp Certificates (Full Explanation) - YouTube
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hi i'm hannah welcome to better not stop
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if you're interested in business for
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good environmental sustainability
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positive well-being and social change
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this is the place for you
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don't forget you can subscribe to my
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channel and if you like this video
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you can just leave me a little thumbs up
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below now
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today i want to talk about b corpse now
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followers of better not stop will
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already know that we've just become a
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certified b
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corp along with thousands of other
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amazing businesses like patagonia
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kickstarter etsy riverford organic and
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puckerty
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so i've also qualified as a b leader
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with b
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lab and they're the organization that
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created an award the b
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corp certification which means i have
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been trained
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to guide other businesses through the
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process
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but what is it and why is it important
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for businesses to become b corp
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certified
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well the b stands for beneficial it
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indicates that a business voluntarily
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meets certain standards
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of transparency accountability
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sustainability and performance
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they aim to create value for society not
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just for traditional stakeholders
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such as the shareholder now the free
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assessment looks at all
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areas of the business including how it
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interacts with its workers
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community customers and the environment
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now if a business then scores
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at least 80 points on this assessment
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and is legally committed to the values
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it can then apply to become b corp
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certified
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now you might be wondering i've used
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quite a lot of buzzwords here so what
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does
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legally commit mean it means that the
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business
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has to update their official legal
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company documents to show that they
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value
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people and the planet in an old business
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model
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businesses are legally required to act
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in the interest of
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shareholders and that usually means the
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people that are making money from that
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business
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the people that own the business this
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new business model
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means businesses are legally required to
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act in the interest of the stakeholders
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now a stakeholder
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is a member of a group without huge
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support the organization would cease to
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exist
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like people and the like the planet and
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the people in it
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not just the shareholders of a business
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so what bee labs does is it asks
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businesses to commit to this new
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business model by changing their legal
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structure
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and how they do that differs depending
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on where in the world you are
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in the uk for example when you start a
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limited company you have to register it
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with companies house
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so to change the legal structure you
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have to submit a new articles of
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association to companies house
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showing that your business is committed
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to acting the interests
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of its stakeholders as well as its
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shareholders
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once a business has done this and
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completed the free assessment
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and gets at least 80 points then they
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are able to
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then they are able to sign the b corp
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declaration the interdependence
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pay their certification fees and become
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b corp certified
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following that they can they then use
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the b corp logo
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and provide a yearly impact report they
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also need to update their assessment
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every three years to maintain their
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certification
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so you might be wondering after all that
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why would a business go through it well
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b corps
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set a gold standard for businesses when
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becoming a b
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corp a business joins a community of
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thousands of others
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all over the world with the same values
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and beliefs
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it's a great way to build with
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relationships with clients
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and suppliers and other business leaders
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in your industry
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it also helps businesses and business
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owners look at how they can improve
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their impact whether that's providing
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better employee benefits
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using more sustainable materials or even
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trying to attract the right investors to
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help you grow your company
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becoming b-corp certified also helps
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engage
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attract and retain great talent in a
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business
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more and more people are making a
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decision on where to work based on how
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they're going to be treated at work
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and what positive impact their work will
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have in fact a recent survey by deloitte
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showed that 77
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of gen z will choose an organization to
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work for
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based on the values it has now if that
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hasn't convinced you i want to drop some
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facts from a recent survey by the
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innovation group
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they surveyed 10 000 people across the
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uk
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united states china and australia to
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discover
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what consumers are interested in when
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they're buying products and services
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92 percent of people were trying to be
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more sustainable
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and 90 of people felt it was the
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responsibility
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of businesses and brands to have take
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care of the planet
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and the people in it but 85 percent of
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people
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believe there's not enough information
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on businesses to know how sustainable
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they are
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even though 83 of them would choose a
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business with a better record of
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sustainability
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so b corp certification is a super easy
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way
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for people to see which businesses are
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leading the way
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what's even more interesting is 70
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percent of people
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would pay more for products or services
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if they protect the environment or
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don't infringe on human rights now when
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we're talking about
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customers convenience is absolutely key
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here
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if something isn't convenient it's going
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to be very difficult to get people to do
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it
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so if businesses make it easy for people
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to know quickly if they are a business
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that cares about sustainability
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it makes it easier for the customers to
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choose your business
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it also makes b corp certification makes
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your business stand out
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having the having the logo on your
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product your website
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sales materials or business cards
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instantly
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communicates your business values to
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your customers
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it empowers people to vote with their
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money so it makes it really easy
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for people to know that buying from you
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is a credible way to support business
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for good
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so hopefully that explains what a b corp
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certification is
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what you need to do as a business and
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why it makes sense to become certified
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now just to confirm it's completely free
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to fill out the b impact assessment and
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see what your business score is
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before you decide whether or not you
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want to go ahead and apply
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and in the uk it's completely free to
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update your articles of association with
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companies house
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and change your legal structure if you
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are successful then
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it is only then that you pay the
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certification fees
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and become b corp certified now
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most businesses do employ a b court
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consultant or a b
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leader like me to help them with the
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process this
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is to guide them through the process
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completely and allows them to get the
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most out of the certification
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i can help create company policies
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documents
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training processes and systems that will
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help improve your businesses
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impact sustainability and your
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assessment score
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i can also advise on how you can share
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that message with your customers
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through marketing and pr support as well
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as connect you with potential business
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partnerships
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it ensures your business gets the most
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value out of the b corp certification
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as possible i've also got expert
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knowledge on all areas of the assessment
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which includes sections on governance
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workers
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community impact environmental
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stewardship and transparency
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i completed my b corp consulting course
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with ryan honeymoon
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who literally wrote the handbook and
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matt mayer from conscious brands
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so if you've got any questions about the
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b impact assessment
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or becoming a b corp please feel free to
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put them in the comments below
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or send me an email don't forget to
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subscribe to my channel
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to keep up to date with news on
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sustainability business for good
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and ethical living thanks so much for
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being with me today and learning a bit
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more about the b corp certification
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process
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and i look forward to speaking to you
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again soon
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