Merchandising – 5 Tugas Utama Merchandiser Store – Retail Farmasi - YouTube

This time I will discuss about the meaning of merchandise

and the five main tasks of a store merchandiser. This is very important for you,

especially for those of you who are new to the world of work in retail companies.

And also, for those of you who want to improve your knowledge and performance in the

merchandising and retail world

or you who are applying for a job

and looking for information about retail especially in the merchandiser section.

Let's watch this video to find out more

about the meaning of merchandise and the five main tasks of a Merchandiser

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Well, what is actually called

Merchandising and merchandiser, actually, there are several meanings

about it. I take points

related to the retail world and summarize them so that they are easy to understand.

Merchandise merchandise means the word product or goods sold. trading.

Merchandising Merchandising is an activity

or planning activity for the implementation of arrangements and display

and promotion of products sold in the store

While Merchandisers Merchandisers are people who are in charge

and responsible for arranging

the layout of an item or product

and making strategies to increase sales So now you are clearer with

those terms. merchandising is a product or goods

Merchandising is an activity or activity, and merchandisers are people who carry it out

Then what is the purpose of merchandising Various kinds of merchandising activities are

actually aimed at influencing consumers by

first attracting consumers' attention to enter the store

Then retaining consumers to spend a

lot of time in the store Then encourage consumers to see

more kinds and types of products And consumers are influenced by attractive product arrangements

Finally consumers decide to buy these products So

here merchandising is a very important part to attract consumers

and can be competitive from competitors in the retail

world And this merchandising task is carried out by a store merchandiser

So a store merchandiser must understand his duties and responsibilities

so that the purpose of merchandising can be achieved

And the following are Five Main Duties of

a merchandiser store first Display or organize products

In displaying products a merchandiser must follow the rules or merchandising guidelines

that have been set by the company if the retail is a network retail

that already has merchandising standards Then a merchandiser must understand

the merchandising standard guidelines of the company .

so you can't just display products according to your own wishes

, you have to follow the merchandising guidelines.

This will actually make it easier for a store merchandiser to work

because they don't need to think further

in placing or displaying a product. it is enough to display the

product according to the standards that have been set. If you

carry out merchandising activities as you please, the

consequences will affect the brand image of the company.

It could be considered that this company does

not have a clear identity. Because there is no standard

product display in the store, the layout and display of products in each store is

different and fluctuating, without a clear pattern.

This will make consumers confused. And once again this will create a bad image

in the eyes of consumers. Another thing if the store is an independent outlet

or private property, then the product display

can be flexible to adjust the product display strategy.

From the store owner, you can be creative and alternate. change the display according to

each other's taste two Check product availability Stock or product availability is a

very important point in merchandising If there is no product then what

will you display What will you set

what product will affect consumers Consumers will not find the product

And sales will not happen So

if the stock on the display shelf is empty it must be refilled immediately

and if the buffer product stock is running low then

immediately inform the procurement department so that it can be ordered again

so that product stock is always available. And the potential for loss of sales will not

happen three Keeping products and display racks clean Product hygiene and display racks

is a very important factor Try to imagine the product you display is dusty

Plus the display rack is dirty Are consumers still interested in

buying the product Even if you buy

it because you have to And consumers will be reluctant to come again to

shop at your store. So you must always keep

your products and display racks clean.

You must understand the characteristics of products and display racks so that you

will be able to clean products and display racks with the right techniques and methods

so that the results can be fast and clean maximally. so you are more effective in

working four Maintaining product quality product quality was divided into two parts

the first is the quality of the product packaging

and the second is the quality of the product before you display the contents of the goods or products

you should first check the quality of these products do what

one Check the product packaging Is the product intact, not torn, not dented,

cracked, scratched or packaging defects Check the color of the packaging

Is the color of the packaging changed or faded

Three Check the product contents For products that can be seen the contents of the product,

you can ensure that the product has a physical condition Stable products do

not change, color changes, odor changes, shape changes and other unusual changes

, while for sealed and closed products,

you don't need to open the seal to check the contents of the product.

because opening the seal is the same as damaging the product. four Check the expiration date of the product

You have to make sure that the product that you display

or that you display, has an expiration date of

at least 3 months close to the expiration date of the product. So you must carefully

check first before the product will be displayed. and you also have to regularly

check the expiration date of all products

at least once every three months so that no expired products or expired

products are placed in the display window in your

store Products that do not have good product quality Should be

separated and not may be displayed on the display rack. Now, let's

move on to the fifth merchandiser's task . Five. Ensure that merchandising

activities are implemented. a merchandiser

must be aware of merchandising activities

related to promotional facilities

and brand activation programs These activities include making sure the price tag is

installed on all products on the shelves according to their respective

categories knowing the ongoing promo programs knowing the products what is

currently on promo Ensure that POP

or (point of purchase) is installed in accordance

with the running promo program Implementing the Brand activation program

according to the specified period, displaying the product according to the planogram

and lowering the brand activation If the brand activation program has been completed

six Generate reports A merchandiser is also

tasked with making reports related to merchandising.

Some reports needed include reports of implementation of display products

report the implementation of the Brand Activation and other reports related to

merchandising Well

now you've more clearly and understand the

definition and some of the terms in merchandising

And most important you understand

the tasks the main thing is a merchandiser So you don't get confused anymore

, what are the duties of a merchandiser And if you are

interested in discussing it further you can write in the comments column

Or you can also DM me on my Instagram If there are questions, corrections, suggestions, or

topics that I want discuss it here or whatever

you can write in the comments column and we can discuss together

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content . I'm Aria Armoko,

let's always have a healthy lifestyle and continue to be productive.