🔍
IBM commits to data protection, security, and client ownership | The New Economy - YouTube
Channel: The New Economy
[0]
Over the last year The New Economy has been
working with IBM to follow the changing conversation
[5]
around Cloud technology. Sebastian Krause
explained how data and cognitive analytics
[10]
have become key to business success; and Boas
Betzler discussed the architecture needed
[16]
to realise the benefits of the cloud.
[18]
We spoke to Yasser Eissa to find out where
we are today – especially with imminent
[22]
data protection regulations coming to Europe.
[25]
Yasser Eissa: Cloud has evolved over the
past years. Most of the companies in Europe
[29]
have adopted cloud as a tactical approach,
focused on IT cost and efficiency, mostly
[36]
to deploy IT infrastructure as a service through
a public cloud provider.
[42]
Today, most of the companies are beyond this
initial phase. They are seeing cloud as a
[48]
platform for innovation; to enhance productivity
and competitiveness. Those businesses ultimately
[54]
want to grow their revenue streams, which
requires multi-cloud environments: fully integrated,
[61]
flexible, and with secure solution platforms.
[64]
This is why we believe, and we are convinced,
that cloud today has to be built for the enterprise:
[70]
one that can leverage all types of data, and
is secure to the core.
[74]
In Europe, data is extremely important. In
particular in the evolution to multi-cloud.
[80]
While public cloud might be the ultimate destination
for many companies in Europe, hybrid cloud
[85]
is a key part of this transition. Enterprises
today are looking for flexibility and choice:
[92]
where to best deploy their workloads and applications.
An environment based on open standards, highest
[98]
security levels, and data protection.
[101]
In IBM, we take pride that we are able to
provide to our clients choice in where to
[107]
best deploy their workloads and applications.
In return, our clients have given us the trust
[113]
to responsibly host and transparently manage
their data. We take this responsibility very seriously.
[121]
We were an early adopter of the European Data
Protection Code of Conduct, and we are absolutely
[127]
committed to help our clients meet General
Data Protection Regulation compliance criteria
[133]
by May 2018, when it comes into force.
[137]
We have recently also launched a data manifesto,
which is a very comprehensive set of principles
[144]
and policies around data governance, to underline
our commitment. But we are not stopping here.
[150]
On November 1st we announced a new offering:
IBM Cloud Private, which is designed to run
[157]
behind the firewall of our clients. It gives
clients the experience of a public cloud,
[163]
while it runs inside their own data centres.
And it facilitates integration and portability
[169]
of workloads as they evolve to any other cloud
platform.
[173]
Another thing we did in November: we announced
a new supporting model for IBM Cloud in Frankfurt
[178]
in Germany, in the heart of Europe. Where
we are giving clients complete control of
[184]
their data, and the confidence that their
data stays in this cloud data centre in Frankfurt,
[190]
under the highest security levels and standards.
[192]
First and foremost, clients have complete
control of their data. Access to client personal
[198]
data is technically restricted, and under
control of IBM EU employees at all times.
[206]
For dedicated instances, clients are able
to review and approve requests from outside
[212]
the EU if required in exceptional cases.
[216]
In addition, we have expanded our support
teams to provide 24/7 support to our clients,
[223]
and we are able to transact directly with
our clients – no third party intervention required.
[229]
It's also important to outline that our clients
are not required to relinquish the rights
[235]
to their data; they own their data, and also
the insights derived from their data.
[241]
We are providing cognitive solutions and cognitive
APIs out of the IBM Cloud, so that our clients
[248]
can infuse it into their products and services,
and derive better insights from their structured
[255]
and unstructured data, and better serve their
clients.
[258]
Companies across Europe need a cloud that
is built for the enterprise, one that can
[264]
leverage all types of data, and is secure
to the core.
[268]
Thanks for watching
[269]
Click through to watch the other parts
in this video series with IBM
[273]
and please subscribe to see our
latest videos as they go live.
[277]
But for more on the disruptive innovations
transforming our world,
[281]
you need to go to
theneweconomy.com
Most Recent Videos:
You can go back to the homepage right here: Homepage