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Find Profitable Business Ideas By Studying Weird Trends - YouTube
Channel: My First Million
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you're good at doing this which is you
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identify these lifestyle trends you like
[4]
pick up pretty quickly on like there's a
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group of people that are deciding to
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like live under a different paradigm or
[10]
different motto or creed
[12]
and actually that's always like one of
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the best ways to build a business around
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that lifestyle because you can speak to
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that audience you can differentiate a
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product super easily to that crowd
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[Music]
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dude have you ever been inside factories
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you probably have but i think most
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people have have you been inside like
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any kind of why do you think that i've
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been in the factory
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you're going to be like i don't know
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like my [聽__聽] cousin bubba has like a
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bubble gum factory and you're going to
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be like
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i went fishing for i went fishing
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recently with my father-in-law and he's
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like hey so how do i set this hook up
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what do i do i'm like dude i don't know
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i've never gone fishing he's like why
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don't you just assume that i know how to
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do this dude you look like a guy
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you just look like you seem for sure
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like a guy who's gonna
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i've watched documentaries on it
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do you or do you not have a favorite
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place to fish
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no
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of course i don't have a fishing hole
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that i go to
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um but no i've i've i don't think i've
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been to a factory not really like what
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type of factory it doesn't matter any
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factory whatever factory you go into
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it's [聽__聽] mind-blowing how like even
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to go to a warehouse like go to every
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you've been inside like an amazon
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warehouse or like a yeah like a food
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warehouse like how the food gets to
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restaurants um it's insane in the same
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way that like going to a farm is like
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slightly crazy and you're like whoa
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i eat these these i eat these animals
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like oh wow uh you know that doesn't
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seem right
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but like
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basically a factory it is kind of
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stunning
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like if you take any object on like okay
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i am holding this microphone this is
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sitting on my this is the foam
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cover of a microphone there's some like
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huge factory that like is churning them
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out if you just go back trace the
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process of how this got to my desk so
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okay i just go on amazon i just
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microphone uh i don't know maybe this
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one i click that i buy it right so it
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goes from an amazon warehouse onto a
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like amazon warehouse packs it into a
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carrier carrier brings it to my house
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puts the package on my doorstep okay
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great how did it get to the amazon
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warehouse well first it was in probably
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like another warehouse before it even
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got sent to amazon before that warehouse
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it was in a factory being made by human
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beings all right so actually before that
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before it got to the warehouse it was on
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a boat in a container
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like sailing from [聽__聽] china
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on a boat with human beings just living
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on the boat as it sails for months you
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know two months to to the coast
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and then it gets like un you know like
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docked and separated out of a container
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ship and like humans beings are there in
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the factory there's human beings you
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know i don't know how how many you know
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small children died making this foam
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cover but it's like the amount of
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work that goes into
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everything that's sitting in our house
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just arriving there is insane to me like
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just the materials so where did the
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material for this foam come from right
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there's like a
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you know if you have cotton right that
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starts in a field somewhere it gets puck
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it gets plucked and it's pulled and it
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gets processed then it gets shipped and
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then it gets
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manufactured then it gets printed then
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it gets manufactured again it's like
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that is insane
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yeah
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to the point where i'm kind of like
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we're kind of ruining the earth and also
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people's lives like you know like
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to get i can't feel my t-shirt well i
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cancelled my amazon prime membership i
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was like man i feel guilty
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i order something and it's like so much
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energy behind the scenes when to ship
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this of course i only see they ship a
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dongle to a computer a small ass thing
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with
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bubble wrap in a huge box and i'm like
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oh this is horrible and then i have to
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pay money to pay a truck to come pick it
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up because i it's too much you know by
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constant yeah
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yeah then the truck you know burns gas
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and then takes it somewhere else and
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[聽__聽] dumps it somewhere and then
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someone else's problem right like so
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it's just kind of like on one hand i'm
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amazed that the system even works like
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the fact that the package
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gets from the factory in vietnam
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to the warehouse and then you go to the
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warehouse and there's like an
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unbelievable number of boxes and then
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they get sort of picked and packed into
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the package and that gets shipped and
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you if you ever go to the post office
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like if you go to the post office and
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you you should just ask them be like hey
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can i see what it's like behind the the
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door there they'd be like what why i
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just never seen a post office they'll
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open the door it is like santa's like
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you know elves factory basically it's
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like the most unbelievable number of
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packages and you're like where's the
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system like aren't there conveyor belts
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and they're like no we just got these
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like trolleys and then we just kind of
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keep them like you know the ones going
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over there they stay over in this area
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then we hope we don't lose them it's
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like
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wow this is insane that this system even
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works it is pretty crazy it's like an
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incredible achievement
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it's crazy you can mail something from
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california to new york for like 45 cents
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and it gets there in like four days yeah
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that's what i'm saying pretty reliably
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so i'm like it is on one hand amazing
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and on the other hand is horrifying
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the amount of like i forget the
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environmental side right i'm not even
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that environmentally conscious it's not
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like something that i think about all
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the time or i feel super guilty about
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i actually feel more like the human
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energy and labor and just the amount of
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effort and resources it took to get this
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thing to me it makes me think like you
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know we had that guy david friedberg
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come on the pod you you weren't there
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for that one but the thing he's doing
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which is basically like hey
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he's doing the same thing in the drink
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industry which is like instead of
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you know
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putting 20 liters of water to grow
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grapes then crush the grapes turn it
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into wine add sugar add alcohol pack it
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up put it to a you know send it to a
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bottling factory then send it to a
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warehouse then put it on a shelf and a
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store and then drive it home and put it
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on a shelf in your home like he's like
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why don't you just like manufacture it
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in your home using this little printer
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that'll print a drink for you
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and um
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and it's like oh yeah that cuts out like
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90 percent of like the the you know this
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like energy and like kind of resources
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and time and effort that goes into
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bringing this drink to my you know you
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know to be able to drink this drink so i
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just feel like more than ever that was
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like that was the big wake-up call that
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was my going into space moment
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was realizing
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for every single product every shirt
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every pair of boxers every sock that i
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own
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how much goddamn like effort labor
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travel
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resources goes into it and realizing
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that that's not gonna be the way
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um that's not gonna be the way forever
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and like this kind of like 3d printing
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you know like sort of basically
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manufacturing just in time at the end
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point and cutting out a whole bunch of
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these like factories and warehouses and
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all that other stuff
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that needs to happen was my big wake-up
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call i want to ask you about then what
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else is there that you can do that for
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but before that have you ever gotten
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into the buy it for life movement you
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have i told you about that
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um no but i think i understand it from
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that what is it it's like an
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eco-friendly way of like buying yeah
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well i don't it doesn't have to be
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rooted in eco-friendly uh it's not for
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me but it's a perk there's a subreddit
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that i subscribe to it's called buy it
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for life and
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what you do is the the idea is just how
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do you just consume less stuff and how
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do you just buy the best of something
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that hopefully can last forever so an
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example
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uh do you remember as a kid did your mom
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ever have a kitchenaid mixer
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yes
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okay so kitchenaid mixer kitchenaid's a
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brand the mixer like it's the thing with
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the bowl underneath it and like the arm
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that goes above it and spins those are
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like six hundred dollars they're really
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expensive
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but they're famous for lasting like a
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lifetime like you can use an antique one
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and it works just as good and another
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example is if you're gonna buy like a a
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coat like there's like um you can maybe
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buy a really fancy leather coat and
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you're willing to spend two thousand
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dollars as opposed to buying a 300 one
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because it could like last forever as
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long as you fit in it or patagonia it
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actually does that too they'll fix your
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stuff forever or um there's like a bunch
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of furniture there's a bunch of shoes
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like different types of shoes you can
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buy it instead of them whenever they
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wear down instead of throwing throwing
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them away you can just get them fixed
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and so it's the idea of like how do you
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buy one thing forever and it hopefully
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can last forever
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or buy one thing one time and it'll last
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forever i feel like you do stuff like
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this ben do you do you have like objects
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that you uh
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stuff that you buy that's like meant to
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to sort of last i don't know why my
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hunch just tells me you do the funny
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thing is my dad does this but not out of
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like um like environmental justice ideas
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but just like
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because he's crazy that way of like he
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drove the same car for 22 years and just
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like couldn't bring himself to buy a new
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car
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and always shines his shoes because he's
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owned the same shoes for like 40 years
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and so that like kind of got ingrained
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in me as like a good way to live and so
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i do do this a little bit
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it's awesome it's fun and also like some
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of your [聽__聽] as you wear it patinas it
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actually looks cooler
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right
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now you're good at doing this which is
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you identify these like lifestyle trends
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it's like do you know there's some
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people that are like you know not eating
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food anymore they're just drinking
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whatever uh soylent or you know like
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you know there's people that just micro
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dose lsd every day and like these are
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kind of famous examples now but i feel
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like you've told me about like 30 of
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these in the time that we've been
[556]
friends and they're like dude have you
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seen this like you know subreddit called
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you know fat fire or whatever it's like
[561]
you always have these like
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you you like pick up pretty quickly on
[565]
like there's this weird
[567]
not even weird it's just like there's a
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group of people that are deciding to
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like live under a different sort of like
[573]
paradigm or different motto or creed and
[576]
actually that i think you just like
[577]
because it's interesting but that also
[578]
is like one of the best ways to build a
[580]
business around that lifestyle because
[583]
you can speak to that audience you could
[584]
differentiate differentiate a product
[586]
super easily to that crowd and i i seek
[589]
the i seek those things out so there's a
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bunch of things that i i don't agree
[593]
with or i don't i don't want to live my
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life that way but i love just like
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seeing it i like seeing how
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basically i love freaks i like weirdos i
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consider myself a weirdo and i love a
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good freak show i just love i'll see it
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like i remember the first time like
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three years ago i went to my friend's
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house and he didn't have a microwave i'm
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like what you know microwave he's like
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well it's bad for this reasons and i was
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like you're a freak like mike we all
[616]
have microwaves you're the weirdo and
[618]
then you start thinking about i'm like
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well okay tell me why why do you think
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you might be right and i'm like okay
[622]
maybe there's a point there or like uh
[625]
my friends a lot of my friends now
[627]
refuse to use plastic tupperware or
[629]
plastic anything that you eat with and
[631]
i'm like well why i just put my thing in
[633]
microwave who cares and so like there's
[635]
a bunch of little things like that that
[637]
i love learning about
[639]
yeah i remember when justin mirrors came
[641]
on you you were like let me guess you
[643]
don't have a microwave in your house
[644]
he's like yep and i was like that's a
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[聽__聽] weird spot-on question to ask
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somebody that i don't think you knew the
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answer to ahead of time and then that
[652]
got me thinking about that this this
[654]
exact lifestyle you're talking about in
[655]
fact moyes um so moyes started native
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deodorant which was around one of these
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trends which was
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people wanted an all-natural
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paraben-free aluminum-free deodorant and
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he saw that on etsy that was like a
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really high selling item but it was like
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in the etsy kind of handmade artisan
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goods like bubble
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and his bet was that people once you
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kind of speak to that value system of
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like not having x they might be willing
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to pay more and be become a like switch
[683]
deodorant brands if you like built a
[685]
brand around it
[686]
he recently tweeted something he goes
[687]
billion dollar idea
[689]
water that has not touched plastic so
[691]
it's a water brand that has only been
[693]
like in glass containers or like you
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know basically like from the
[697]
whatever the mountain that this was
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gotten it hasn't touched plastic until
[701]
it's reached your lips
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and um
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and i thought that was funny it's like
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this this plastic thing is is
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uh real a lot of people are anti
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plastics uh yeah so that means like for
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every product where plastic is core
[716]
there's going to be a alt product where
[719]
plastic is not not like not used so
[721]
whether it's tupperware or like for me i
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drink water out of you know we get those
[727]
big five gallon jugs or whatever
[729]
delivered the house out of a dispenser
[730]
that that's a plastic container it's
[732]
sitting in the whole time until i drink
[734]
it right so it's just a giant water
[735]
bottle and so there's like
[738]
there's there's these trends where you
[739]
can look at okay where is there like if
[741]
there's an anti-plastic tran where is
[743]
there plastic and can i create an
[744]
alternative if there's a plant-based
[747]
vegan trend
[748]
how do i make alt milks alt meat alt
[752]
whatever right that becomes like a
[754]
blueprint to building a great business
[756]
so there's a few companies out right now
[758]
you might know their names i'm going to
[760]
try and look them up but basically
[762]
uh there's this trend amongst
[766]
products that you use daily that you run
[768]
out of so like toothpaste laundry
[771]
detergent
[772]
uh
[773]
advil bottles things where
[776]
the bottle isn't is just like a way to
[778]
get it to you but it's kind of [聽__聽]
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that you have to throw it away and so
[782]
they're making all these products where
[785]
they send you one package
[788]
and then they send you like whenever you
[790]
need it just a re something to refill it
[792]
like lit or like literally something you
[794]
pour into it um do you know what they're
[796]
called you know what i'm talking about
[798]
but i've seen this for toothpaste um
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and i think it's a great idea i think
[802]
this is incredible i love it there's
[803]
this idea
[804]
um and i at first i thought it was small
[807]
i think moyes was the one who told me
[809]
i'm pretty sure he said it's like
[810]
killing it um you don't know what i'm
[812]
talking about i forget what it is uh
[815]
no i don't know the name uh i'll have to
[816]
look up what it is but
[818]
they're crushing it i know there's like
[820]
um four cleaners i think there's one
[823]
called blue land i think doesn't blue
[825]
land do this is it blue yeah i know
[827]
you're talking about yeah and it's like
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chemical free containers and then they
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send you one container and then they
[833]
you you order something and they i don't
[836]
know exactly how they send it to you but
[837]
you just like pour it into the thing
[839]
right
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send you a plastic pouch that you throw
[841]
away yeah
[842]
yeah i think it's like less less bad
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um
[847]
by the way speaking of these kind of
[849]
like niche crazy people i got two for
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you so one
[853]
is
[854]
we talked i think about um anti-r
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anti-work did we talk about that on the
[858]
podcast i don't know i don't think we
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talked about it but it pisses me off
[862]
so there's r anti-work
[864]
which you should explain that and then i
[866]
have another one that's the the counter
[868]
to it so first explain anti-work i don't
[871]
even entirely know how to explain it it
[873]
was i'll tell you the background from
[874]
what if i remember correctly it was
[876]
started eight years ago but uh like in
[879]
the last three years since the pandemic
[881]
is when it really got popular it was
[883]
made up of a lot of people who were
[885]
waiters and waitresses and they were
[887]
pissed off at how they were being
[888]
treated and it started out as like a
[891]
labor movement thing like we need higher
[893]
wages we need this now it's like got 8
[896]
million 10 million subscribers on the
[898]
subreddit and it's people complaining
[900]
about like you know my manager said that
[903]
like they fired me because i told them i
[905]
was busy when i needed to come in and
[906]
they just basically [聽__聽] on anything
[908]
where it's like demanding of of workers
[912]
and so i think so so here's their here's
[915]
i think their stated thing ben you tell
[917]
me if i'm being too harsh on it if you
[919]
find a more generous explanation but
[921]
here's what it says it is a subreddit
[923]
for those who want to end work are
[925]
curious about ending work and want to
[927]
get the most out of a work-free life the
[929]
subreddit has cracked over 1.4 million
[931]
members by the end of 2019 which has got
[933]
to be a lot more than that by now it's
[934]
eight million now and it went
[936]
it was one point oh my god
[939]
i think one went
[940]
viral after
[942]
a warehouse worker posted a screenshot
[944]
of a text that they sent their boss and
[946]
then that basically made other
[948]
workers the other workers like kind of
[950]
like saw that where inspired did the
[951]
same and it was part of this like you
[953]
know the great resignation that people
[954]
were talking about and there was like
[955]
this funny clip where they put they took
[957]
a mod from arsenal's anti-work and they
[959]
went on fox news i don't know have you
[961]
seen it yeah and this the person got
[962]
destroyed it was embarrassing
[965]
it's like anti-work person gets
[966]
destroyed by you know fox anchors like
[968]
the video which i didn't like
[971]
i hate when they do that this person
[973]
clearly like is not that smart i think
[975]
and like it's very easy to set them up
[977]
to look silly in that in those cases
[980]
the subreddit also didn't like it
[981]
because they were like dude horrible
[983]
representation of us
[984]
on tv
[986]
um did not articulate our points
[988]
and um you know why did you go on there
[991]
like this movement is not about you
[992]
getting your personal fame you know to
[994]
like do this
[995]
um
[996]
we kind of i think they had some rules
[997]
around like we're not going to do
[999]
appearances or speak to the media unless
[1000]
we kind of agree on what the message is
[1003]
um and so this person went rogue i guess
[1005]
and did that but but they basically
[1006]
embarrassed themselves but they were
[1007]
like yeah i just don't want to work and
[1009]
then guys like okay cool so like you
[1010]
know you don't want to work at all or
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like no i like i want to be able to do
[1013]
what i want to do so what do you want to
[1014]
do it's like i want to teach people i is
[1017]
going to be i want to be a teacher
[1018]
and he's like you want to be you want to
[1020]
be a teacher you know should we let you
[1022]
teach basically was kind of like the
[1024]
the end point that they were kind of
[1025]
making
[1026]
but anyway so this there's anti-work
[1028]
which went viral then there's have you
[1030]
seen r overworked
[1032]
no what's that it's the exact opposite
[1034]
it's people who are using the pandemic
[1036]
that kind of remote work lifestyle to be
[1038]
like they call it having the multiple
[1040]
jobs at once
[1041]
so um like their lingo is like oh yeah
[1044]
my j1 which is like my job one it's like
[1046]
j1 has great benefits and so i'm just
[1048]
picking up my j2
[1050]
and j2 i'm just going to do 10 hours a
[1053]
week with this this and this and i'm
[1054]
going to use that to invest in these
[1056]
things right so it's people scheming
[1059]
together about how to work multiple jobs
[1061]
at once
[1062]
and as remote workers
[1064]
oftentimes it seems like without the
[1067]
employers knowing that there are other
[1069]
jobs so they're like being
[1071]
simultaneously employed without being
[1072]
super overt about i think that's the
[1074]
message i could be wrong on that
[1076]
and um it's people who are trying to get
[1078]
to financial freedom faster by saying
[1080]
like yeah like actually
[1082]
i have the capacity to do
[1085]
like multiple jobs
[1086]
um you know instead of sort of spending
[1089]
40 hours a week on one job it's like i
[1090]
can actually do a good job in 20 hours a
[1092]
week on two jobs and get paid
[1095]
that's the optimistic way to look at it
[1097]
the probably realistic way like i'm
[1099]
looking at the top title and it says
[1101]
j my j3 job forgot about me today and
[1104]
they say i started my j3 yesterday if i
[1107]
started i mean i was giving an
[1108]
orientation on zoom and no one showed up
[1111]
so now i'm just sitting here on the
[1112]
payroll right yeah yeah there's other
[1114]
people are like yeah let's beat the
[1116]
system
[1117]
um
[1118]
and so there's like basically a counter
[1120]
movement but that kind of always happens
[1122]
there's like a there's like the movement
[1123]
and then there's the counter movement
[1125]
that comes shortly after and like it
[1127]
kind of polarizes and then there's a
[1128]
mainstream which just does things the
[1130]
way they've been doing them and they
[1131]
don't really pay too much attention to
[1132]
this stuff
[1133]
and so um you know that that's kind of
[1135]
common for
[1136]
for many many uh many many of these
[1139]
movements i think subreddits are a great
[1140]
place to look for that
[1144]
[Music]
[1153]
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