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How To Connect With Powerful And Influential People - YouTube
Channel: Dan Lok
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so what's the name my name is Karina
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Karina hi Karina how come I can do
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better in there hi Karina hey guys
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nice to meet you um so my problem is how
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do I grow in a saturated market space
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with a lean team but we're very agile
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can you tell me a little more about your
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business we're an entertainment so we
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make video games like video games okay
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but I bet no one in this room here plays
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a lot of video games maybe like one and
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every ten people here play video games
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or no okay what that's about
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yes I play video games I get it I do you
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want to buy Nate my game well what kind
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of game do you make so we make adventure
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strategy games for the PC of a PC okay
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not a bond anything like that just PC
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just the PC okay okay okay okay and then
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what what the strategy game like kind of
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like tell me a little bit more um so our
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games would be more like tactics tactics
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looking for the big kids like me okay so
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because like all of us who like chess
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someone watch the chest here earlier
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okay um let's say like we had a fall out
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it's kind of like a action game yep um
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exploring game but then we also have
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like a real time strategy games okay
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Warhammer if anyone's familiar is
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Warhammer out of all how many games have
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you made um in my career yeah I've made
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a lot of apps and mobile apps okay
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Facebook apps which one is the more
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successful um we had one game with about
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1.7 million okay down low oh yeah
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jealous okay free downloads right yes
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okay but mobile is a very interesting
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space and so I wanted to move into PC
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yes premium yes okay so you have to
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you've got one game on a pion app that's
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got 1.7 million downloads which is good
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and then and then you have in game
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purchase and things like that right yep
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okay was it profitable not really not
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really okay even that's the most
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successful game you developed um I've
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worked for some other people made
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successful got it and but now you're
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doing on your own yes okay
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how long been doing it on your own not
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long less than a year less than six
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months okay and usually how long does it
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take to develop a game so we're very
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agile it would usually take about two
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years but we think we can do it in about
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a year and a half are you in half okay
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now notice as I'm asking questions what
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am i doing what am i doing
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no but also yes but what what am i doing
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though
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yeah understanding her business so same
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thing with you as you're listening think
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in terms you can do the same thing with
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before what you do or even for your
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friends okay so so with with that so
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most successful 1% download now you're
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doing on your own for PC and so what's
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your challenge so we're trying to enter
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a distributing platform with about 120
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million users yes but there are many
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many other games to compete with yes so
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if we have a very lean budget how do we
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get ourselves out there how do we get
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ourselves known how do we get to the
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front page so with this type of model as
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you know that not just saturated in the
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gaming industry it's it's owned by a
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handful big companies you have a lot of
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like app absolutely different apps you
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have guys independent company they kind
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of do the only thing and try to make it
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big but most but game you're talking up
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PC games right give me one of the most
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popular PC games woke up right huh
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Rokoff railroad cars pretty popular
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right I play when I was in high school
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you know it's okay it's okay no you know
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it's declined a lot
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yeah what's like give me one that's most
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popular I think right now we're looking
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at Metal Gear Solid be really good when
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DOTA League of Legends okay yes that's
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also very pop yeah so you know there's a
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lot of this game cost how much money to
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make millions millions how much money to
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market also millions yeah so so the arts
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are not so good right how many of you
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watched you watch Dragons Den anyone
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watch reckons then yeah a lot of jackets
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then you know that sometimes you're
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entrepreneur they've got this product
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and they're so emotionally attached to
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the product and then sometimes the
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Dragons they say no you know I remember
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I forgot which episode but this
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entrepreneur developed this product and
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he said oh you know I'm gonna find
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distribution I'm gonna pitch the company
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I'm going to get shelf space I'm going
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dah-dah-dah-dah I think it's some kind
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of a game maybe poor Kim I don't quite
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remember and then he was talking about
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this and Kevin O'Leary was like that's a
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stupid idea you don't want to do that
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you should license this thing to big
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company who's already got distribution
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who has already got the contact who's
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got like I don't so much believe in I'm
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not saying you cannot be done but the
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arts are not good
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what if I had data to back up our
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projector for so four if we want to
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enter the PC platform yes let's say I
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sent a test product into the environment
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and we only made 2 thousand impressions
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but the data looked good what would you
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suggest so you got a bit attraction just
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a little bit yes ok so you mean you can
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raise money to to push that potentially
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ok let's say you do raise the money say
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pretend I can give you any amount of
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money that you need mm-hmm what would
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you do Oh we'd hired marketing
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strategist' first of all
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okay we'd heart we'd need some content
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creators so we'd hire a programmer and
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we'd hire an artist don't hi me I'm not
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yes that's all we need just smoke is a
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marketing strategist' yep and then they
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would do what um
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prepare us for launch mostly make sure
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that we have so right when we launch our
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product we got 2,000 impressions just
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organically but we need about 10,000 to
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make it work officially for us yes so if
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we had that marketing strategist' he was
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able to kind of ramp us up towards that
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we think we could have reached 10,000
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but we missed yes so if you reach 10,000
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how much money you would have made well
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if we reach n well is a hundred grand
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for a small small team it's not bad to
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get us started yeah so think there many
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many things going on to you so with
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first of all the product itself notice
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in terms of your goal if you just want
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to make a couple hundred grand that's
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what I call it lifestyle entrepreneur
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okay a lot of people lifestyle
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entrepreneur like graphic designers
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consultants and coaches they're happy
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with that and they're you know a hundred
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grand a year that's that's comfortable
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for me and that's all I wanted like I
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said you know for group of us we share
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the money that's not too bad right but
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if you want to grow that's one thing if
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but you want to grow a company
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that's a whole different thing right
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okay it's a very different thing so the
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objective is say you know what I don't
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want to sell ten dollars I want to sell
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100,000 of these games versus half a mil
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of these games versus or just want to
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make it enough money so I'm comfortable
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okay see the difference
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yes yeah it's very different objective
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both are good both are good but I'm just
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saying if you want to get your game I
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believe anything that you do you should
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do it to the highest degree if you're
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going to get out in the marketplace
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I would rather prove the attraction and
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then pitch the company say you know what
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we've got your action
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I would license the game for you and
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then you get paid a little bit of money
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of royalty or some kind right and then
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just get paid versus you go through all
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of that look at entrepreneurs I mean
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that's why 95% is processes failure in
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the first ten years the odds are against
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you and if that's the case how can we be
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that five percent well you get into that
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five percent it's just like what Toby
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was talking about without if you don't
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have to put a ton of money and you can
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leverage existing platform you lower
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your risk so I would do that instead
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like what it's the shortest path to to
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profit then this way you make it enough
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attraction and bam why not use their
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money why not use their contact and then
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chances are even if you raise the money
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if you hire a marketing company to do
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that you still don't know okay you know
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how gimme work sometimes some games
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takes off sometimes you think a stupid
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game but come on who wants to play that
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dumb game and and it takes off like what
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is it a couple years ago he has the game
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was it the little bird what a bird was
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it flappy bird yeah mrs. dumbest game
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like what the is is right you know
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I remember I was playing on it my
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friends show it to me I was playing I
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said what is this it's like oh and I was
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dead right okay now I'm gonna get
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serious yes all right and then and in
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the duck right in a play like for
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like 30 minutes later I'm like this is a
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dumbest thing ever
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don't bother me let me do this it is
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addictive who would have thought of like
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if I tell your concept you know what I'm
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gonna make a game that's so difficult to
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play with a stupid bird going through
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these obstacles and chances are you
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won't go very far
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your talk to an investor like that what
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the hell is this
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but you know what I mean so you never
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know okay so doesn't if you
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I've chimed one question yes how would I
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pitch my company or my product right now
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if let's say that was my pitch how would
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I so let's say now you have traction I
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get this mantra preneur quite often like
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who do I talk to I don't have contacts
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that's all it's all the minute belief
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Julie's limited belief because anyone
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anybody now with LinkedIn you can find a
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person who's in charge in that
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department who's in charge of the games
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licensing whatever is that department
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you can get through that those people
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just like other podcast called shoulders
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of titans it's free shoulder finance com
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can listen you guys can listen to it
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people ask me how do I get access to
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some of these people that the people
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interview a couple weeks ago I interview
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the founder of priceline.com grow a
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company from 0 to 2 billion dollars
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right I don't know him
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who then you must have some magical
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connection here's the magic
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it's called email I emailed a guy and he
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said no and I emailed him again he said
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no after 12 times he said stop bothering
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me I'll do it it's no magic
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it's hustle hustle is it how it gets
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through these people so it's not like
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you need some magic connection once you
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have a proven game it's a good game
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you've got some proven traction
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you're just pitching hey you know what
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I'm talking to this company and then you
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tell them you're talking to other
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companies as well we're looking for you
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know a partner who would want to license
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this game and you can see this is what
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we have and you can play in there right
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and then you never let them know you're
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talking other people and just pitch them
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you might have to pitch in more than
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once or twice but once you get one game
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in you're in because next time you're
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like you know what I know I like what
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your team what your team is done it's
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getting that your foot in the door
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that's the most difficult right but once
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you're in ok these are group of guys
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know what they're doing it's like one of
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my companies are copper champions we
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have clients where clients who are
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Microsoft Amazon tell us people say how
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do you get through to them you just tell
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you just LinkedIn and you contact with
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them and you follow up and you email
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your phone call like it's not rocket
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science
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and you talk to 110 would say yes and
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then next year another ten would say yes
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and and then now you've got Amazon you
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got Microsoft you've got all these
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companies and I talked the other couple
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yeah I've already got Microsoft
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amazon.com all these top companies would
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you like get involved well sure that's a
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holiday it's right it also got a
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duty-free shop and it's only in a
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company all that but it is how we
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started off with one and I can tell you
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how we started is actually if you're
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curious that we started giving away what
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we do for free so we get the first
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couple name in the door so we got the
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credit unions as a client but the first
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year we actually gave it for free what
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we offer the service the second year
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they came back and say full price but
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it's better if I get credit union and I
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can talk to then City I can tell the TD
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Bank I can talk to you all oh I got
[728]
credit union does that make sense so
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think of who in your market this might
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be helpful for everyone who in your
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market if you could get that person you
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would get everybody else the King Pina
[738]
marketplace if you get that influencer
[741]
you get everybody else
[743]
it helps right yep
[747]
ten times your finances ten times your
[750]
business ten times your marketing ten
[753]
times your life hit the subscribe button
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now
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