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In a video, we talked about marketing mix
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First P of marketing mix is Product,so today we will talk about product mix
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Now what is Product Mix? Lets take Apple
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What all products do they have? iPhone,iPad,mac air,mac book pro and many others
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So these individuals are known as product line. More the number of product lines is called width
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Lets say my product width is 10 so I have 10 product lines
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Now one question is how will we differentiate various product lines? say of iPhone1,2,5S,6
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All these are coming under same product line or no? Thats the biggest confusion
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All these are coming under 1 product line
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Lets take a product line which is similar in nature i.e giving similar things
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If I want to talk on phone then providing me that,catering similar needs
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Consumer wants to talk in phone,so the thing thats completing that need comes under a product line
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So all the iPhones are part of 1 product line
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So all the iPhone 1,2,3..10 etc,we call this as length,length of product line
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Now one more thing is there,depth..whats that? iPhone 6 comes under variants like 16GB,32,64 and so on
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Some special edition like colors and all..so that comes under depth
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We have confusion whether it will come under line or depth..so if it is fulfilling same need and are related then will come under depth
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LEts take motorola. all their comes under same product line?
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Moto E,C,Z,X..they have many categories like this
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So all these are coming under same product line or no? Tell me
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Tell me in comments..some must be saying under same and some no
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Now take moto c it is capturing different target audience
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z is capturing different..so we can put them in different product lines
