Equity Bank (East Africa) V2 Superbrands TV Brand Video - YouTube

In a world of global commerce and competition,  outstanding brands distinguish themselves through  

collaborative enterprise, creative  marketing, and superior products  

elevating themselves to the prestigious  distinction of being named a Superbrand.

Equity is a Superbrand.

Equity Bank has been on a remarkable journey of  transformation since its founding 35 years ago;  

evolving from a small rural building  society to the Pan African Bank it is today.

With operations in 6 countries and  a representative office in Ethiopia,  

Equity Bank serves over 14 million  customers and continues to grow,  

making it on of the largest banks in Sub  Saharan Africa in terms of customer base.

Equity Bank has transformed the lives of people in communities  

through strategic innovations improving access,  

convenience and daily relevance  of financial services to all.

Equity Bank now has over 300 branches,  over 620 ATMs, over 30,000 Point of Sale  

Terminals and over 50,000 Agents across  the six countries of operation. Customers  

opting to use self-service channels are  able to bank from anywhere and at any time.

With the adoption of digital channels  such as Equitel, Eazzy Banking App and  

the Eazzy Banking suite of products like  EazzyBiz, EazzyFx ,EazzyNet, EazzyLoan,  

97% of all transactions are on digital channels.  

Bank branches have become advisory centres to  support SMEs and Corporates and wealth management.

Equityʼs digital/online solutions continue to be  enhanced to meet the dynamic changing needs of 

customers. With Multi-factor authentication,  an additional layer of security has been added  

by confirming your identity. One of the most  common types is the two- factor authentication  

code sent to your cell phone when logging in  to online banking or the Eazzy Banking App.

Equityʼs new look brand speaks to todayʼs  rapidly changing financial services environment.  

The bankʼs agile business model anchored on  customer centricity and seamless delivery of  

service, enabling a sustainable growth path,  while offering integrated financial services  

that socially and economically empower  consumers, businesses and communities.  

This also serves to attract new  and dynamic customers and partners.

Equity has received many accolades and  awards, among them the 2018 & 2019 African  

SME Bank of the Year Award in the Platinum  Category at the IFC Global SME Finance Awards,  

and the 2019 Financial Times Bankerʼs Bank  of the Year Awards in Kenya, Uganda and South 

Sudan. In 2020, Equity Bank was ranked  20th globally for Return on Assets  

and 55th globally for Profits on Capital by the  publication “The Bankerʼs Top 1000 World Banks.”  

The Bank was also awarded Best Bank in Africa;  Best Digital Bank in Africa- 2 years in a row  

and Excellence in Leadership in  Africa at the 2020 Euromoney Awards.

Through the Equity Group Foundation (EGF), Equity  Bank and itʼs partners have invested over 445  

million dollars in social impact programs  focused on education, health, agriculture,  

entrepreneurship, clean energy,  environment and innovation.

Equityʼs vision is to be the champion of the  social-economic prosperity of the people of Africa 

by offering them integrated financial services  that empower them, thus transforming lives, giving 

dignity, and expanding  opportunities for wealth creation.

Superbrands, the most respected  universal seal of enduring excellence.