Emprendimiento Social, Que es y que No es - YouTube

Hello hello, Pileros! How are you? I hope very well!

2020 trends in entrepreneurship.

Firstly, businesses, companies and the focus of entrepreneurship are not like they use to be anymore.

The new generation has started creating lots of changes already and we have to jump on the bandwagon.

Why? Because they are a generation that bring very important challenges.

Humanity, the planet, the sustainability of the planet and these are things that you as an entrepreneur will enjoy

on this channel and hence ¨2020 trends¨

The first: social entrepreneurship.

Our guest, Estefany Guecha, will tell us what is and is not social entrepreneurship.

Stefa, welcome!

Please explain to the Pileros what is social entrepreneurship.

Of course Pili.

Social entrepreneurship is not a new concept but has recently gained popularity because

it's a model that allows entrepreneurs to have profits from their business model and at the same time

make an impact on the communities.

So, it's not true that you can't do something that you're passionate about, generate a positive impact on society,

and not have profitability from it.

Here I'll tell you why.

In the pie, the majority goes to the community that is being impacted because that is the added value of your

you entrepreneurship.

There's another portion that is for the profits. Yes, there are profits.

And there's another imortant portion which is the reinvestment.

In foundations, it's usually the profits that are reinvested.

In the promise that it keeps on growing.

It doesn´t mean that having this model you wont grow, not at all.

Because in the march you'll find allies who'll help you grow even faster.

One example.

To give an international and national example:

A company called Joon, based in Turkey, from where I just got back recently working on a social project.

And this is a company, that through the creation of products creates empowerment in communities

especially in refugee sites.

So, they take talent from these communities

and create products out of them giving them easy access to the market

and selling them gives profit to these communities.

There's also this Colombian company called Be We that is a social entrepreneurship was made by an engineer

who went to Australia and discovered how to filter water

and solves the water problem that exists in Guajira, which isn´t of great quality for the minors as

there was a high mortality rate of kids so she saw an opportunity to bring a filter solution to the problem

and at the same time she found a model to generate impact which brings development to the communities

to create sustainable communities

and at the same time teach entrepreneurship to the Waayu communities in Guajira.

In other words, they create profits from selling the bottles and at the same time create an impact in the

the communities in which they can start up.

What is not social entrepreneurship?

It's a controversial topic because having a start up

that has an indirect social impact that improves the lives of the of the community in some way

that you aren't measuring and isn´t part of your business model and

makes you think ¨oh I am a social entrepreneur¨

but in reality, when you involve the community

and bring a large part of the profits to them is when you can call yourself a social entrepreneur.

So in other words, if I simply manage to bring cleaner water but it isn't exactly the focus of my business

there is a doubt whether I really am a social entrepreneur.

There it becomes very important to see the business model.

Well, Pileros. The promise is that we transform ourselves in 2020,

this channel will focus on social entrepreneurship

and will also be the vehicle for communication for Somos Pileros.

I feel very happy about this transformation, it fulfills me and I feel very passionate about this topic

and with these important changes in my life.

I couldn´t do it alone, I needed people who really had the vocation for social entrepreneurship.

Which is why Stefa is here.

Stefa, please tell us what it is that you do in the Somos Pileros Foundation.

Okay, Pili, so in 2020 I will be accompanying Somos Pileros

in the direction to realize the different committees.

prioritizing the accompaniment to social entrepreneurs

to give them an opportunity and to guide them in the process of entrepreneurship.

Tell us, your experience in social entrepreneurship to all the Pileros.

Well, Pileros, I´m grateful to the one month I spent in Turkey working at an social innovation centre

which helps youngsters like you that wants to make a change in the society where there are problems.

So, in Turkey there is a lot of those (problems) in terms of refugees, use of technology, inclusion and inequality...

So, what we´d do is give the tools, knowledge, contacts,

to these social entrepreneurships that wanted to grow and needed it.

Additionally, I had experience with social entrepreneurship here in Ciudad de Bolivar, Colombia,

it was called Cerros de Cambio (Hills of Change)

in which we sought to provide education to vulnerable communities

so they can have more opportunities in the future.

I always tell my kids, ¨you don't have to wait for someone to save you!¨

You have to be the hero you wanted a child.

So, this is an invitation to you to be that hero and transform many of the problems that we have in

the real world into solutions.

Super! Stefa, thank you so much and thank you for helping me direct this project.

Thank you.

Finally, Pileros, we're going to leave key links for this video.

The information section you'll find the link for 1) Joon, the social entrepreneurship from Turkey

2) Be We, the one from Guajira, and

3) additionally, if you want to be part of the Somos Pileros team, there will also be a link for that in the

information section so that you can be part of the team.

Oh yes, Pileros! Let's go!

Bye bye, Pileros!