Why NBA Players Out Earn Other US Athletes - YouTube

Channel: CNBC

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It seems like every year pro athletes in the NFL, NBA and MLB are signing
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new record breaking deals, but not all athletes are pulling in big
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contracts. In fact, a lot of one athlete will earn over his career depends
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to a surprising degree on the league they play in.
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The National Football League had some of the flashiest contracts in 2019.
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That makes sense, since the NFL is one of the biggest and most profitable
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sports leagues in the U.S.
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But on average, it's not paying its players nearly as much as those in the
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MLB and the NBA.
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There are three big reasons why NFL players make less on average league
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structure, salary caps and guaranteed money for players.
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As for the NBA, well, their players have an especially good.
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In addition to having a higher average pay per player, they also make more
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money off the court than their peers in the NFL and MLB.
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That's partly because NBA players have a bigger fan base outside of the
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U.S. as of 2019.
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It's the second most popular sport in the world.
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NBA star LeBron James land won the biggest endorsement deals ever with
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Nike. That could pay him one billion dollars over his lifetime.
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So why do players in America's three biggest sports leagues make wildly
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different salaries in order to answer that?
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First, we have to understand how sports contracts work.
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Player contracts are partly based on how a specific league is structured.
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The number of games in the season.
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The number of teams in a league and the number of players on a team.
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NFL teams have 53 players on an active roster, the MLB has 25, and the NBA
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has 15. The NFL season is the shortest of the three.
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There are 32 teams that play 16 games throughout the regular season.
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In total, there are 256 games played collectively.
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The NBA has 30 teams across its league that play 82 games in the season,
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bringing the total amount of games played to 1,230.
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Then there's the MLB, which has the most amount of games played of the
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three leagues during its regular season.
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There are 30 MLB teams that play 162 games in a season totaling to 2,430
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games played collectively.
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Even though teams across all three leagues tend to prioritize their
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spending on star players in terms of average salary per player, the NFL
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ranks dead last out of the three.
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A lot of it boils down to basic math.
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The NFL plays the least number of games in a season and and employs the
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greatest number of players.
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There are 1,696 active players in the NFL.
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In the MLB, there are 877.
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And for the NBA there's 439.
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Then there's the number of teams.
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Every league has a common pool of cash that is divvied up among teams
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every season. The more teams there are, the smaller the cut of the pie.
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The size of the cash pool has a lot to do with the TV broadcasting field
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signed by each league.
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Ironically, more games doesn't directly translate to bigger TV rights for
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leagues. So when you take a look at the data that we look at, you know,
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the NFL has the highest percentage of avid fans across the world.
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Call the big four, which is the three other stick and ball leagues next to
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the NFL. Their fan base is massive.
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It's almost it's almost half of the U.S.
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population sort of reports some interest in the NFL.
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The length of season thing is actually kind of interesting because if you
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think about it, scarcity of games.
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Right, could potentially work in the NFL favor.
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There's just a concentrated level of interest across a shorter number of
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games. Each year, the NFL receives an estimated 6.5
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billion dollars. The NBA gets an estimated 2.6
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billion dollars and the MLB makes an estimated 1.9
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billion dollars. And so the players receive today 51 cents out of every
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dollar. And that is 51 cents out of the entire 8 billion dollar franchise.
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That is the NBA Enterprise.
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That is the NBA. And that certainly does include the broadcast agreements,
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the local agreements, the national agreements, digital international on
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any type of broadcast agreement is included in our overall cool of
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basketball related income.
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51 cents of it is delivered to the players through the vehicle of our
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salary cap slash luxury tax system.
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But player pay isn't all about league structure.
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It also has a whole lot to do with how well a player performs for a team
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and the rules. Each league sets through the collective bargaining
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agreement with player unions.
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Every league has its own set of rules around how it decides to pay its
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players. It's called a collective bargaining agreement.
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The CBA is a set agreed terms made by the league's players association and
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the league itself. It covers everything from the number of games, rookie
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wages, practice requirements, health care and player contracts.
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Each league has its own CBA and in turn, each league has a different set
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of standards of how player contracts work.
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One core component of the CBA is something known as revenue sharing.
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Every league has a common pool of cash that split among teams and players
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each season. The bulk some of that money comes from television and media
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rights deals. Another key component of the CBA is the salary cap.
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It is the total amount of money each team in the league is allowed to
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spend on player salaries.
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In 2019, the NBA salary cap was set to 109.14
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million dollars.
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The NFL salary cap was set to 188.2
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million dollars. And the MLB technically doesn't have a salary cap.
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They have a tax system in place but we'll get back to that.
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The salary cap helps create competitive balance among teams because it
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prevents, richer teams from signing all the best players.
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The NFL has a hard cap, meaning that teams in the league can't go over the
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salary cap no matter what.
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The NBA is a little bit more lax.
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It has a soft cap.
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The league issues a base salary cap number, which teams can go over as
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long as they pay a luxury tax.
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But there's a limit to how much a team can go over that soft cap.
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You are able to exceed it for a variety of reasons.
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You're able to exceed it to resign your players.
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That's the Larry Bird exception.
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You're able to sign a player off the market, a free agent.
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Under the mid-level exception, you're able to trade for players who will
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bring you higher over the salary cap under the assigned player exception.
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So we have a lot of exceptions to the cap and it keeps it soft.
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And that encourages owners and teams to give guarantees, to give long term
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goals and encourages them to be able to give generous deals and not
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necessarily. Choose between one player or another.
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Luxury tax limit helps prevent bigger teams and bigger markets like New
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York and Chicago from overspending on players.
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And so we agreed to put in place this luxury tax back in 1999 following
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our six month lockout so that if you exceed that tax threshold, which is
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usually about 20 million dollars over the cap, that's about where it is
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right now. Then you're going to have to pay for it.
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You can do it, but you have to pay.
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And the tax is pretty significant.
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It's more it used to be dollar for dollar and now it's more than dollar
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for dollar. And it allows those teams to feel as if they really need to
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go. They have a window.
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They're going to take Iran. They're able to do it.
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They're able to pay that tax and still take these players.
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As for the MLB, they have something similar to the NBA soft salary cap,
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but it works a bit differently.
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Historically, the MLB has always seen big payroll disparities between big
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market teams and small market teams.
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In 2003, the MLB CBA implemented a luxury tax similar to the NBA soft
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salary cap. It's called the competitive balance tax.
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MLB teams that exceed the predetermined payroll threshold are subject to
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this tax. Unlike the NBA, there's no luxury tax limit.
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So a team can pay over as much as they want, as long as they pay the taxes
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and are okay with facing league penalties like lower draft picks.
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For 15 years the New York Yankees weren't too concerned with the payroll
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threshold or loss of draft picks.
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The team paid over 341 million dollars in tax penalties alone from 2003 to
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2017. Another very important part of the league, CBA, is guaranteed
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contracts. A fully guaranteed contract ensures a player will receive the
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full value of their contract no matter what.
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Unlike the MLB and NBA, not all contracts in the NFL are fully guaranteed.
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Even though on paper, NFL players sign big flashy contracts, that doesn't
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mean they'll see all the money they've been promised.
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Unlike the NBA and MLB, guaranteed contracts aren't really a thing in the
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NFL. Take the Oakland Raiders quarterback.
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Dereck Carr's contract is a five year 125 million dollar contract.
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Of that 125 million dollars, little bit over 70 million dollars is
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guaranteed. Compare that to the MLB as Yu Darvish.
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The pitchers contract is a six year, 126 million dollar contract that is
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fully guaranteed. That means no matter what happens to him, he's taking
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home all 126 million dollars.
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Generally speaking, across all three leagues, there are basically two
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kinds of contracts, rookie and veteran contracts.
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Once a player completes their rookie deal, they can renegotiate for a new
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contract as a free agent for the NFL.
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Most first round rookies in franchise tag players have fully guaranteed
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contracts. If you're looking at a big time like quarterback or wide
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receiver guys, you're looking at five year, sometimes six year contracts.
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And the first two to three years on those contracts could be potentially
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fully guaranteed. But pass that you get in an area where the only thing
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protecting that player against being released is a pro-rated signing
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bonus. So signing bonuses, so you have a 20 million dollar signing bonus,
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the preparation, which you think an accounting tool for the salary cap
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where that 20 million is divided by five.
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If it's a five year contract or even if it's a six year contract, only
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prorated contract over five.
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So other than first round rookies in franchise tagged players, there are
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no regulations forcing a team to guaranteed every single dollar on a
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player's contract. Of all veteran contracts in the NFL, only 13 have fully
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guaranteed contracts.
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Five of those contracts are worth over 10 million dollars and only one
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contract is for more than one year.
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Despite the NFL being famous for not paying their players contracts in
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full, the MLB and NBA are known to have massive contracts with hundreds of
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million dollars. They're 100 percent guaranteed.
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MLB contracts are pretty straightforward since they are fully guaranteed.
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The value of the contract is typically divided evenly through the
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contracts length. So let's say you and the team don't agree on the number
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you're going to come up with one number in your agent or whatever.
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The team with another number based on Rosa Autistics.
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It's not like you're gonna be at 100 made a difference.
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So it's gonna be based on a good, good amount of statistics.
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And then with that they own the team could either accept the team or deny
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they go to arbitration. So it's like a panel and the panel goes and
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discusses after February, I believe.
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And then with that, they either pick the teams or they pick yours it's not
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in between or anything.
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So they kind of based on the statistics of other players at your level in
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the league and they're going to pick one or the other.
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So it's how you put yourself in a position to probably get a higher
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contract or you're going to get some of the worst.
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Nba contracts are very similar to them obese contracts.
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The Golden State Warriors player Steph Curry signed a five year 201.2
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million dollar contract in 2017, meaning that he makes over 40 million
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dollars each year. So even if he gets injured, Curry is still taking home
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40 million dollars.
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Another key difference is that some NBA players can make even more money
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off the court in 2018.
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Three of the top 10 athletes in the world with the highest earnings from
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endorsement deals were NBA players.
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No player in the top 10 played for the NFL or MLB.
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Endorsement deals are huge for NBA stars.
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It allows them to make a steady flow of cash outside of their contracts.
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Players can sign endorsement deals with pretty much any company and these
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deals can prove to be very profitable.
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Well, after a player retires, take Shaquille O'Neal.
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He retired back in 2011.
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Please continue to lend multi-million dollar brand deals.
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Since then, brand endorsement deals have tend to favorite NBA athletes
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because basketball has more of an international reach than baseball and
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football. And NBA stars have a huge following on social media.
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As for the MLB, Mike Trout has the highest paying contract in baseball
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history, worth over 426 dollars over 12 years.
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Trow also makes an estimated 2.5
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million dollars from endorsement deals.
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Compare that to NBA star Kevin Durant.
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D has a four year 164 million dollar contract with the Brooklyn Nets.
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But when you count in sponsorship dollars, the pay divide is bigger.
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In 2014, Durant signed a 10 year deal with Nike worth an estimated three
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hundred million dollars.
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And sneaker deals are huge for NBA stars.
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LeBron James annual income from his sneaker deal is worth 32 million
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dollars a year. For comparison, back in 2017, Odell Beckham Junior signed
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the biggest sneaker deal in the NFL, worth 25 million dollars over five
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years. So LeBron just went looked at his personal Instagram account.
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His most recent post is a picture of one of his Nike pairs of sneakers.
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So really strong promotion quality.
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It's a product placement thing, single use of a hashtag or mentioned.
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And it generated about 1.6
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million total. Interactions on that post.
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So because of the quality of the promotion and level of engagement that
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it's getting. It could be worth anywhere from 500 thousand to about 1
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million dollars in an adjusted add value based on the quality that
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promotion and engagement that it generated.
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And LeBron James has a lifetime endorsement deal with Nike worth a rumored
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1 billion dollars over time.
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The super max contract is unique to the NBA and it's one of the biggest
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contracts in sports.
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Players like Steph Curry and Russell Westbrook have super max deals over
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200 million dollars.
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It essentially boils down to this.
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It's a way for teams to extend players who have been in the league for
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seven to nine years to a four or five year contract.
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The super max contract is valued up to 35 percent of the salary cap for
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that year. It begins. And then there's an 8 percent increase in salary,
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which is tacked on to each of the subsequent years of the contract.
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Super max contracts were introduced in 2017.
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It was the league's solution to the problem of players upgrading to bigger
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market teams or winning teams.
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These contracts were designed to incentivize star players to stay put with
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the teams that drafted them.
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But before a player qualifies for 200 million dollars super max contract.
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They must meet a laundry list of requirements.
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Plus, players need to receive high performance accolades and two of their
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most recent seasons or be named the MVP of any of the three previous
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seasons. Klay Thompson missed out on being part of the all NBA team and
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was ineligible to get a supermax deal.
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Players who have signed super max deals are often huge financial burdens
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on a team and can cripple the team's ability to sign or reassign talent.
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If you make it so that one star takes up a larger part and it's going to
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be harder for you to be able to go out and fit in two or three star
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players. And so absolutely, I would say that you more
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salary that you're paying to any individual player, the harder it's going
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to be to attract other players, because usually when you attract stars,
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you're doing it using room under the salary cap and less room, you have
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less ability. You have to go out to the market and bring in more players.
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Essentially, if a team decides to offer a super max contract, it can take
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up to a third of the team's salary cap space for that season, leaving
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roughly two thirds of the team's salary cap space to be distributed among
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14 other players.
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So far, only five players have signed super max deals, so time will tell
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if super max contracts are here to stay.
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So what does the future hold for sports contracts?
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It all depends on the changes that are being made and implemented by each
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league's collective bargaining agreement.
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Just take the NFL.
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It's the most profitable league compared to the MLB and NBA, but its
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players are not seeing the same guarantees as those leagues.
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But new changes are about to be made with the NFL CBA that's set to expire
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at the end of the 2020 season.
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The NFL Players Association and the NFL teams are working to establish a
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new CBA for the 2021 season.
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For most the last 10 weeks, about every Monday or Tuesday I've been in
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Chicago, are a park nearby.
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Negotiating with the Players Association about our future labor agreement.
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The MLB CBA is also set to expire in 2021, which can see changes like
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adjustments to the competitive balance tax.
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As for the NBA, the league reached an agreement on the CBA back in 2017.
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The deal will continue through the 2023 to 2024 season through a lockout
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for six months in 1998.
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There was no basketball until February of that year.
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We were locked out again in 2011.
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There was no basketball until Christmas Day.
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And so we've certainly demonstrated that, you know, we're going to fight
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for what's right. We have the ability and the wherewithal.
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I think it's expected that we're going to stand up and exert whatever
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leverage and ability we have.