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Why NBA Players Out Earn Other US Athletes - YouTube
Channel: CNBC
[1]
It seems like every year pro athletes in
the NFL, NBA and MLB are signing
[5]
new record breaking deals, but not
all athletes are pulling in big
[9]
contracts. In fact, a lot of one
athlete will earn over his career depends
[13]
to a surprising degree on
the league they play in.
[17]
The National Football League had some
of the flashiest contracts in 2019.
[20]
That makes sense, since the NFL is
one of the biggest and most profitable
[23]
sports leagues in the U.S.
[25]
But on average, it's not paying its players
nearly as much as those in the
[29]
MLB and the NBA.
[31]
There are three big reasons why NFL
players make less on average league
[35]
structure, salary caps and
guaranteed money for players.
[39]
As for the NBA, well, their
players have an especially good.
[43]
In addition to having a higher average
pay per player, they also make more
[46]
money off the court than their
peers in the NFL and MLB.
[50]
That's partly because NBA players have a
bigger fan base outside of the
[53]
U.S. as of 2019.
[55]
It's the second most popular
sport in the world.
[58]
NBA star LeBron James land won
the biggest endorsement deals ever with
[61]
Nike. That could pay him one
billion dollars over his lifetime.
[65]
So why do players in America's
three biggest sports leagues make wildly
[68]
different salaries in order
to answer that?
[71]
First, we have to understand
how sports contracts work.
[75]
Player contracts are partly based on
how a specific league is structured.
[78]
The number of games in the season.
[80]
The number of teams in a league and
the number of players on a team.
[84]
NFL teams have 53 players on an active
roster, the MLB has 25, and the NBA
[89]
has 15. The NFL season is
the shortest of the three.
[93]
There are 32 teams that play
16 games throughout the regular season.
[97]
In total, there are
256 games played collectively.
[101]
The NBA has 30 teams across its league
that play 82 games in the season,
[106]
bringing the total amount of
games played to 1,230.
[109]
Then there's the MLB, which has the
most amount of games played of the
[112]
three leagues during
its regular season.
[115]
There are 30 MLB teams that play 162
games in a season totaling to 2,430
[121]
games played collectively.
[122]
Even though teams across all three
leagues tend to prioritize their
[125]
spending on star players in terms of
average salary per player, the NFL
[129]
ranks dead last out of the three.
[132]
A lot of it boils down to basic math.
[134]
The NFL plays the least number of games
in a season and and employs the
[138]
greatest number of players.
[140]
There are 1,696 active
players in the NFL.
[144]
In the MLB, there are 877.
[147]
And for the NBA there's 439.
[149]
Then there's the number of teams.
[151]
Every league has a common pool of
cash that is divvied up among teams
[154]
every season. The more teams there are,
the smaller the cut of the pie.
[158]
The size of the cash pool has a
lot to do with the TV broadcasting field
[162]
signed by each league.
[163]
Ironically, more games doesn't directly translate
to bigger TV rights for
[167]
leagues. So when you take a look at
the data that we look at, you know,
[171]
the NFL has the highest percentage
of avid fans across the world.
[175]
Call the big four, which is the three
other stick and ball leagues next to
[179]
the NFL. Their fan base is massive.
[181]
It's almost it's almost
half of the U.S.
[183]
population sort of reports some
interest in the NFL.
[187]
The length of season thing is actually
kind of interesting because if you
[190]
think about it, scarcity of games.
[192]
Right, could potentially work
in the NFL favor.
[195]
There's just a concentrated level of
interest across a shorter number of
[199]
games. Each year, the NFL
receives an estimated 6.5
[203]
billion dollars. The NBA
gets an estimated 2.6
[206]
billion dollars and the MLB
makes an estimated 1.9
[210]
billion dollars. And so the players receive
today 51 cents out of every
[217]
dollar. And that is 51 cents out
of the entire 8 billion dollar franchise.
[223]
That is the NBA Enterprise.
[224]
That is the NBA. And that
certainly does include the broadcast agreements,
[230]
the local agreements, the national
agreements, digital international on
[235]
any type of broadcast agreement is
included in our overall cool of
[239]
basketball related income.
[241]
51 cents of it is delivered to
the players through the vehicle of our
[245]
salary cap slash luxury tax system.
[248]
But player pay isn't
all about league structure.
[251]
It also has a whole lot to do with
how well a player performs for a team
[254]
and the rules. Each league
sets through the collective bargaining
[257]
agreement with player unions.
[259]
Every league has its own set of rules
around how it decides to pay its
[262]
players. It's called a
collective bargaining agreement.
[265]
The CBA is a set agreed terms
made by the league's players association and
[269]
the league itself. It covers everything
from the number of games, rookie
[273]
wages, practice requirements, health
care and player contracts.
[277]
Each league has its own CBA and in
turn, each league has a different set
[281]
of standards of how
player contracts work.
[284]
One core component of the CBA
is something known as revenue sharing.
[287]
Every league has a common pool of
cash that split among teams and players
[291]
each season. The bulk some of that
money comes from television and media
[294]
rights deals. Another key component of
the CBA is the salary cap.
[298]
It is the total amount of money each
team in the league is allowed to
[301]
spend on player salaries.
[303]
In 2019, the NBA salary
cap was set to 109.14
[306]
million dollars.
[308]
The NFL salary cap was set to 188.2
[311]
million dollars. And the MLB technically
doesn't have a salary cap.
[315]
They have a tax system in place
but we'll get back to that.
[318]
The salary cap helps create competitive
balance among teams because it
[321]
prevents, richer teams from signing
all the best players.
[324]
The NFL has a hard cap, meaning that
teams in the league can't go over the
[327]
salary cap no matter what.
[329]
The NBA is a little bit more lax.
[332]
It has a soft cap.
[333]
The league issues a base salary cap
number, which teams can go over as
[337]
long as they pay a luxury tax.
[339]
But there's a limit to how much a
team can go over that soft cap.
[342]
You are able to exceed it
for a variety of reasons.
[345]
You're able to exceed it
to resign your players.
[347]
That's the Larry Bird exception.
[348]
You're able to sign a player
off the market, a free agent.
[352]
Under the mid-level exception, you're able
to trade for players who will
[356]
bring you higher over the salary
cap under the assigned player exception.
[360]
So we have a lot of exceptions to
the cap and it keeps it soft.
[363]
And that encourages owners and teams to
give guarantees, to give long term
[368]
goals and encourages them to be able
to give generous deals and not
[373]
necessarily. Choose between one
player or another.
[376]
Luxury tax limit helps prevent bigger
teams and bigger markets like New
[380]
York and Chicago from
overspending on players.
[383]
And so we agreed to put in place
this luxury tax back in 1999 following
[388]
our six month lockout so that if
you exceed that tax threshold, which is
[393]
usually about 20 million dollars over the
cap, that's about where it is
[397]
right now. Then you're going to
have to pay for it.
[400]
You can do it, but you have to pay.
[402]
And the tax is pretty significant.
[404]
It's more it used to be dollar for
dollar and now it's more than dollar
[407]
for dollar. And it allows those teams to
feel as if they really need to
[412]
go. They have a window.
[413]
They're going to take Iran.
They're able to do it.
[415]
They're able to pay that tax
and still take these players.
[419]
As for the MLB, they have something
similar to the NBA soft salary cap,
[423]
but it works a bit differently.
[425]
Historically, the MLB has always seen
big payroll disparities between big
[428]
market teams and small market teams.
[431]
In 2003, the MLB CBA implemented a
luxury tax similar to the NBA soft
[436]
salary cap. It's called
the competitive balance tax.
[440]
MLB teams that exceed the predetermined
payroll threshold are subject to
[443]
this tax. Unlike the NBA,
there's no luxury tax limit.
[447]
So a team can pay over as much as
they want, as long as they pay the taxes
[451]
and are okay with facing league
penalties like lower draft picks.
[454]
For 15 years the New York Yankees
weren't too concerned with the payroll
[457]
threshold or loss of draft picks.
[460]
The team paid over 341 million dollars
in tax penalties alone from 2003 to
[465]
2017. Another very important part of
the league, CBA, is guaranteed
[469]
contracts. A fully guaranteed contract ensures
a player will receive the
[475]
full value of their
contract no matter what.
[478]
Unlike the MLB and NBA, not all
contracts in the NFL are fully guaranteed.
[483]
Even though on paper, NFL players
sign big flashy contracts, that doesn't
[487]
mean they'll see all the
money they've been promised.
[489]
Unlike the NBA and MLB, guaranteed contracts
aren't really a thing in the
[493]
NFL. Take the
Oakland Raiders quarterback.
[495]
Dereck Carr's contract is a five
year 125 million dollar contract.
[501]
Of that 125 million dollars, little
bit over 70 million dollars is
[505]
guaranteed. Compare that to the
MLB as Yu Darvish.
[508]
The pitchers contract is a six year,
126 million dollar contract that is
[512]
fully guaranteed. That means no matter
what happens to him, he's taking
[516]
home all 126 million dollars.
[518]
Generally speaking, across all three
leagues, there are basically two
[521]
kinds of contracts, rookie
and veteran contracts.
[524]
Once a player completes their rookie deal,
they can renegotiate for a new
[528]
contract as a free agent for the NFL.
[530]
Most first round rookies in franchise
tag players have fully guaranteed
[534]
contracts. If you're looking at a
big time like quarterback or wide
[540]
receiver guys, you're looking at five
year, sometimes six year contracts.
[545]
And the first two to three years
on those contracts could be potentially
[548]
fully guaranteed. But pass that you get
in an area where the only thing
[553]
protecting that player against being
released is a pro-rated signing
[558]
bonus. So signing bonuses, so you have
a 20 million dollar signing bonus,
[562]
the preparation, which you think an
accounting tool for the salary cap
[567]
where that 20 million
is divided by five.
[569]
If it's a five year contract or even
if it's a six year contract, only
[572]
prorated contract over five.
[575]
So other than first round rookies
in franchise tagged players, there are
[578]
no regulations forcing a team to
guaranteed every single dollar on a
[581]
player's contract. Of all veteran contracts in
the NFL, only 13 have fully
[586]
guaranteed contracts.
[587]
Five of those contracts are worth over
10 million dollars and only one
[591]
contract is for more than one year.
[593]
Despite the NFL being famous for
not paying their players contracts in
[596]
full, the MLB and NBA are known
to have massive contracts with hundreds of
[600]
million dollars. They're
100 percent guaranteed.
[603]
MLB contracts are pretty straightforward
since they are fully guaranteed.
[607]
The value of the contract is
typically divided evenly through the
[610]
contracts length. So let's say you and
the team don't agree on the number
[615]
you're going to come up with one
number in your agent or whatever.
[618]
The team with another number
based on Rosa Autistics.
[621]
It's not like you're gonna be
at 100 made a difference.
[624]
So it's gonna be based on
a good, good amount of statistics.
[627]
And then with that they own the team
could either accept the team or deny
[632]
they go to arbitration. So it's like
a panel and the panel goes and
[636]
discusses after February, I believe.
[639]
And then with that, they either pick the
teams or they pick yours it's not
[643]
in between or anything.
[644]
So they kind of based on the statistics
of other players at your level in
[648]
the league and they're going to
pick one or the other.
[652]
So it's how you put yourself in
a position to probably get a higher
[654]
contract or you're going to
get some of the worst.
[657]
Nba contracts are very similar
to them obese contracts.
[661]
The Golden State Warriors player Steph
Curry signed a five year 201.2
[664]
million dollar contract in 2017, meaning
that he makes over 40 million
[669]
dollars each year. So even if he
gets injured, Curry is still taking home
[673]
40 million dollars.
[674]
Another key difference is that some NBA
players can make even more money
[677]
off the court in 2018.
[680]
Three of the top 10 athletes in
the world with the highest earnings from
[683]
endorsement deals were NBA players.
[685]
No player in the top 10
played for the NFL or MLB.
[689]
Endorsement deals are huge
for NBA stars.
[692]
It allows them to make a steady
flow of cash outside of their contracts.
[695]
Players can sign endorsement deals with
pretty much any company and these
[698]
deals can prove to
be very profitable.
[700]
Well, after a player
retires, take Shaquille O'Neal.
[703]
He retired back in 2011.
[705]
Please continue to lend
multi-million dollar brand deals.
[708]
Since then, brand endorsement deals have
tend to favorite NBA athletes
[711]
because basketball has more of an
international reach than baseball and
[714]
football. And NBA stars have a
huge following on social media.
[719]
As for the MLB, Mike Trout has
the highest paying contract in baseball
[722]
history, worth over 426
dollars over 12 years.
[726]
Trow also makes an estimated 2.5
[728]
million dollars from
endorsement deals.
[731]
Compare that to NBA
star Kevin Durant.
[733]
D has a four year 164 million
dollar contract with the Brooklyn Nets.
[737]
But when you count in sponsorship
dollars, the pay divide is bigger.
[741]
In 2014, Durant signed a 10 year
deal with Nike worth an estimated three
[745]
hundred million dollars.
[747]
And sneaker deals are
huge for NBA stars.
[749]
LeBron James annual income from his
sneaker deal is worth 32 million
[752]
dollars a year. For comparison, back
in 2017, Odell Beckham Junior signed
[757]
the biggest sneaker deal in the NFL,
worth 25 million dollars over five
[761]
years. So LeBron just went looked
at his personal Instagram account.
[766]
His most recent post is a picture of
one of his Nike pairs of sneakers.
[773]
So really strong promotion quality.
[775]
It's a product placement thing, single
use of a hashtag or mentioned.
[780]
And it generated about 1.6
[782]
million total. Interactions
on that post.
[784]
So because of the quality of the
promotion and level of engagement that
[788]
it's getting. It could be worth anywhere
from 500 thousand to about 1
[791]
million dollars in an adjusted add
value based on the quality that
[794]
promotion and engagement
that it generated.
[797]
And LeBron James has a lifetime endorsement
deal with Nike worth a rumored
[801]
1 billion dollars over time.
[806]
The super max contract is unique to the
NBA and it's one of the biggest
[809]
contracts in sports.
[811]
Players like Steph Curry and Russell
Westbrook have super max deals over
[814]
200 million dollars.
[816]
It essentially boils down to this.
[818]
It's a way for teams to extend players
who have been in the league for
[820]
seven to nine years to a
four or five year contract.
[823]
The super max contract is valued up to
35 percent of the salary cap for
[827]
that year. It begins. And then there's
an 8 percent increase in salary,
[830]
which is tacked on to each of
the subsequent years of the contract.
[834]
Super max contracts were
introduced in 2017.
[837]
It was the league's solution to the
problem of players upgrading to bigger
[840]
market teams or winning teams.
[842]
These contracts were designed to incentivize
star players to stay put with
[845]
the teams that drafted them.
[847]
But before a player qualifies for
200 million dollars super max contract.
[850]
They must meet a
laundry list of requirements.
[853]
Plus, players need to receive high
performance accolades and two of their
[856]
most recent seasons or be named the
MVP of any of the three previous
[859]
seasons. Klay Thompson missed out on being
part of the all NBA team and
[864]
was ineligible to get
a supermax deal.
[867]
Players who have signed super max
deals are often huge financial burdens
[869]
on a team and can cripple the
team's ability to sign or reassign talent.
[874]
If you make it so that one star takes
up a larger part and it's going to
[879]
be harder for you to be able to go
out and fit in two or three star
[884]
players. And so absolutely, I
would say that you more
[891]
salary that you're paying to any
individual player, the harder it's going
[894]
to be to attract other players,
because usually when you attract stars,
[898]
you're doing it using room under the
salary cap and less room, you have
[902]
less ability. You have to go out to
the market and bring in more players.
[907]
Essentially, if a team decides to offer
a super max contract, it can take
[910]
up to a third of the team's
salary cap space for that season, leaving
[913]
roughly two thirds of the team's salary
cap space to be distributed among
[917]
14 other players.
[919]
So far, only five players have signed
super max deals, so time will tell
[923]
if super max contracts
are here to stay.
[926]
So what does the future
hold for sports contracts?
[929]
It all depends on the changes that
are being made and implemented by each
[932]
league's collective
bargaining agreement.
[934]
Just take the NFL.
[936]
It's the most profitable league compared to
the MLB and NBA, but its
[939]
players are not seeing the
same guarantees as those leagues.
[942]
But new changes are about to be made
with the NFL CBA that's set to expire
[945]
at the end of the 2020 season.
[947]
The NFL Players Association and the NFL
teams are working to establish a
[951]
new CBA for the 2021 season.
[953]
For most the last 10 weeks, about
every Monday or Tuesday I've been in
[959]
Chicago, are a park nearby.
[962]
Negotiating with the Players Association
about our future labor agreement.
[967]
The MLB CBA is also set to expire
in 2021, which can see changes like
[971]
adjustments to the
competitive balance tax.
[974]
As for the NBA, the league reached an
agreement on the CBA back in 2017.
[978]
The deal will continue through the 2023
to 2024 season through a lockout
[982]
for six months in 1998.
[984]
There was no basketball until
February of that year.
[987]
We were locked out again in 2011.
[989]
There was no basketball
until Christmas Day.
[992]
And so we've certainly demonstrated that,
you know, we're going to fight
[997]
for what's right. We have
the ability and the wherewithal.
[1000]
I think it's expected that we're going
to stand up and exert whatever
[1005]
leverage and ability we have.
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