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How to Be a First Mover on New Trends - YouTube
Channel: GaryVee Video Experience
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when it happens we'll be able to move
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very fast
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when it is that christmas that everybody
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gets a device
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we voice needs a pokemon go
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yeah well it needs you remember the
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christmas when everybody got the
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uh ev every like dvd player had the
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netflix thing
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in it yep like everybody got into the
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new blu-ray thing and there was there
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was that
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that was when netflix became a thing and
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i remember the hanukkah and christmas
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where everybody got nintendo
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yeah like there's always that moment
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given that you've got you're talking
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about 50 years and making this big like
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peter thiel whole thing and obviously
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that's out a long way so we can't even
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really begin to
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imagine what that next big thing could
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be
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something that layers on top of
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blockchain something that layers on top
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of voice
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something that layers on top of vr
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something that layers on top of ar
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something that layers on top of
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invention that's a framework that i
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don't even know yet
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yeah that's what i'm good at show me the
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framework let me i will be the first
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layer above that
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so i want to get because this gets to
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you to your thesis and your possible
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voice you're really big on voice i am i
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don't see it
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well it's not that i don't any time i
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found i hear myself saying i don't get
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it that's like an
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alarm that goes off my head saying
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you're you're being an idiot you
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you may not value time the way i do well
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so my i guess my thing is
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the and again i want to i don't want to
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argue no no no no no no no arguing
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what do you talk about this is the like
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this is the this is what's going to
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bring value to the listener right now
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getting prepared because i look at it i
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look at human behavior also and it's
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hard for me to imagine
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um people vocalizing half of what they
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would you know search for and like you
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you look at a lot of what are the kids
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doing
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i always look like it's what a lot of
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the rednecks do yeah and i i love middle
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america
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as much as the next guy yeah this is
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about time
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yeah so once the technology catches up
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for me to be sitting with you right now
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and
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i have a thought right now that i want
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to tell my admins alex make sure i get
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to the meeting on thursday and that's
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done
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this thing's gonna get [聽__聽] melted so
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it's not so much about it's not so much
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about the the search capabilities or
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anything like that
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it's about just it's about everything
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okay and so it's
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it's about everything it becomes the new
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highway
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and so what so you're seeing you're
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seeing the behavior that tells you that
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like
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this feels a bit weird today for a lot
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of people but
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i don't believe it's going to be weird
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do you remember what people said about
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smartphones absolutely do you remember
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what people said about computers
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cars or anything really do you remember
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the stigma around online dating
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yeah okay those are all the answers to
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your question
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so but you're seeing it already
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happening though i guess and again
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no no no i'm seeing i'm seeing yes i'm
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seeing yes i am seeing it
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no no no i'm seeing it no no i am seeing
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that it's happening
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the amount of three-year-olds in the
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world right now
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that get the internet to do exactly what
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they want
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who have no ability to spell or write is
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enormous
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my son looks at pete alonso home run
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highlights every day
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and nobody helps him get there yeah
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because he says youtube
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my kids curate their playlists with
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alexa it's absolutely happened
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yeah it's just early it's really 1993
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internet yeah that's all
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so you're so you're cool being super
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early and
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waiting because i think a lot of what a
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lot of people do is they'll
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they don't believe something is coming
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and if it's not there for a couple of
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years then they just declare i was too
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early and they bow out so how do you
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make sure that you see it but you also
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hold back enough
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to wait like the process by not building
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a business that requires it to be real
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yet
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go keep going with that a lot of people
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are building a voice dev shop right now
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and
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or like that gentleman from um india
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today
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has an app he's right he's dead
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yeah right so very easily
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so i noticed it you're going to hang out
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and watch but you're waiting for
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that my my conversation currently about
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tik tok and years ago when i got loud
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about snapchat was the same game i'd
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been watching for a while
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i realized it curved to being older
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which meant there was an arbitrary more
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users
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not super common whether it's by the way
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linkedin didn't get
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older linkedin didn't get younger
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linkedin
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changed as a platform that led to a lot
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of awareness
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from a content standpoint yeah
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i keep butting and rolling no that's
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really good you don't have lots of
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questions no i don't actually i just i
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listen to a bunch of stuff to me that
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yeah just understand that process so
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that
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because that's what you're and i think
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what you said there like that was that
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was my
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that was my big takeaway so you're going
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to kick back and you're going to watch
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but you're not going to double down from
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an investment you're gonna double down
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from an attention standpoint i'm also
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gonna
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i'm gonna also double down from an
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investment of my time yeah
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two years ago i went to seattle to speak
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to the first tech stars
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amazon collaboration around voice
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right i'm gonna talk about voice so that
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voice opportunities come to me
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i'm getting the inbound my inbox is full
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of kids starting stuff
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i'm learning notice i go top of the
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funnel so now i don't have to go search
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for it investing your initial
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investments are time not capital
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correct that's that's a biggie like it's
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not that it's not that binary i think a
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lot of people believe but let me i
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apologize let me talk about patrick
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gibbons is sitting at vayner right now
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and
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and margot and many other people on the
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vayner voice team
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where it's running as a negative pnl
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so i am putting my capital on it too not
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to the you know not to the extreme
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but internally as a focus to draw
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attention to yourself so that the
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opportunities come more
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no because i can do that by just putting
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up videos and doing podcasts or doing
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this right now
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no more because i want to have the skill
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set of the craft and we're building
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stuff and we're doing consulting and
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we're learning
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uh we're staying close to the platforms
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because we have a department
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um no just tangible operations and i
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apologize real quick
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when it happens you can just interrupt
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when it happens
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when it happens we'll be able to move
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very fast
[344]
when it is that christmas that everybody
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gets a device
[348]
we voice needs a pokemon go
[351]
yeah well it needs you remember the
[353]
christmas when everybody got
[354]
the uh ev every like dvd player had the
[358]
netflix thing
[359]
in it yep like everybody got it in the
[361]
new blu-ray thing and there was there
[362]
was that
[363]
that was when netflix became a thing and
[365]
i remember the hanukkah and christmas
[366]
where everybody got nintendo
[368]
yeah like there's always that moment
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yeah sorry holidays
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just happened i remember let me only t
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because i've been using christmas the
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whole time
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the only reason i said hanukkah was
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hanukkah was earlier than christmas that
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year
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yeah so i had nintendo before everybody
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else and everyone was like i was like
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finally finally being jewish one because
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this is
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the 80s and being jewish it wasn't
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political correct time
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it was like non-existent time anyway not
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nonetheless
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uh timing's a big part of this um but
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yeah i think i think that
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i uh i very much have a knack for
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understanding
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what's about to happen now it's about
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refining that i invested in yobango i
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talk about it a lot caleb was a great
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kid
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but he was he was the beginning of this
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next generation of just kids being kids
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to be entrepreneurs
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not actually actually that's not even
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true i don't actually know how much
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actually that's the point i don't know i
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didn't vet caleb
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for yobango to know if he sold blow pops
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or dvds or played store or had a pokemon
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collection that he flipped
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right that's when i leaned in too much
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to tech for the sake of tech
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yobango was right it was mobile devices
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understanding other people around you
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and you could talk to them he pitched it
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as people discovery
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i said people are gonna [聽__聽] right i was
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like this is a dating app
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good thing he didn't given his sage yeah
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but i mean
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you know but like but but he was like it
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was really interesting i remember
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thinking this is gonna be a hookup app
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yeah this is gonna be a hookup app this
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is gonna be i i always wanted to make
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this app on top of facebook
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called booty call right and
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the idea of the app was it only worked
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from 11 p.m to 5 in the morning
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and it would let you know who which
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friends were around and you could talk
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to each other
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and it was anonymous until you both said
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cool and like it was a great idea
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it was tinder yeah
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but i was too early and the operator
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was incapable yeah but when tinder came
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out was successful it was one of my
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favorite all-time
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feelings about i it might be the time
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where i finally put the cherry on the
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cupcake and said i'm great at this
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because there was a hypothesis at scale
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for me at the time
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and then went on to become a monster are
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there any specific hypotheses around
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voice right now that you've got that
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you're working
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that you can share i'm happy i'm fun
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like that i'm very good i think
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you need to look back at opentable and
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and zillow look at everything that built
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a platform on top of search
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and then build that on voice got it
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ordering food
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buying a home services if you're the
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hey alexa i need a babysitter and if
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you're the default babysitter app
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you will build a big company
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you
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