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Marketing Automation for Small Business - 4 Examples | Marketing 360庐 - YouTube
Channel: Marketing 360
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marketing automation what is it well in
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this video we're going to break down
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four different examples of how you can
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use automated marketing to grow your
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small business to the next level hi i'm
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jb with marketing 360. and we help small
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businesses grow with our marketing and
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design talent technology through our
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number one marketing platform marketing
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360. we call marketing and design mad
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and we love mad and hopefully these
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videos will help you fall in love with
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mad too so make sure to follow us to
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learn tips tricks and strategies to grow
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your business and fuel your brand
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marketing automation a lot of times
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people think that's just email but it's
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so much more than that so what i'm gonna
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do is walk you through four different
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examples of how we use marketing
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automation and maybe you can get some
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ideas of how you can use it for yourself
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to really grow your brand to the next
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level so let's jump in
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a quick tip before we jump into these
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examples is make sure that you spend
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time setting up good initial campaigns
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both on the channel side and the ad side
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multi-channel is extremely important
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today so think about where your
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customers are whether on google youtube
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facebook instagram where are they and
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then what's the type of content they
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want to see there's this saying content
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is king but marketing is queen and
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that's so true you have to have great
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content first and then it's about where
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you're placing that content for that's
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really like a key to success and that's
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where the queen comes in and right the
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queen's always in charge so let's think
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about how we can do that walk through
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these examples
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so example number one once you set up
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these initial campaigns automate the ad
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funnel so think about this somebody
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searches on google maybe if it's a
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google campaign they search on google
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they come to your website once they come
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to your website they're automatically
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added into a retargeting campaign once
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they're in this retargeting campaign you
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have an automated really funnel of
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showing them different ads so maybe for
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the first seven days you show them this
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promotion maybe for the next 30 days you
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show them that promotion and then if
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they don't do anything there maybe on
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these ads maybe you show them a youtube
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video in an automated way it's literally
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like a drip campaign of ads so not email
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actual digital ads as they're surfing
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the internet that they're seeing in an
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automated way and eventually if you're
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doing that they will convert example
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number two
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automate your social media with regards
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to targeting here's an example you run
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an ad on facebook right let's say it's a
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video ad you can then set up a campaign
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if somebody watches that video for 50 or
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more that they're entered into another
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campaign that retargets those people
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with a different ad or a different video
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and if they watch a certain percentage
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of that they could be entered into
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another campaign so that they're seeing
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different content over time which is
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maybe helping them through that buying
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process until they are ready to convert
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so think about that conversion following
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that path and really automate it if you
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set up a good initial campaign then it's
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really hands-free after that example
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number three is automate your email
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communications so what i mean by that is
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when somebody subscribes or they convert
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on your website or a social ad now
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rather than just showing them digital
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ads you can actually send them emails in
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an automated way so for example maybe
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you have a crm and when you convert
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somebody from a
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cold lead to a hot lead in your crm you
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could automatically set up a campaign
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that sends them an email that talks
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about xyz right and then seven days
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later it sends them another email and
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then seven days later it sends them
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another email this is completely
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automated so when somebody converts on
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your site you can build a drip campaign
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of emails in an automated way that keeps
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the communication going until eventually
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they convert example number four
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automate your customer emails so by that
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i mean here's a good example maybe this
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is to build reviews and reputation when
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you mark somebody in your crm okay from
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something like uh pending project to
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completed project when they enter into
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the completed project you can
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automatically send them an email that
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says hey we appreciate your business
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thanks for working with us if you
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wouldn't mind take a second leave us
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review give us your feedback now if they
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do that they can be removed from that
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campaign automatically but if they don't
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you can automate another email that
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sends a week later that says hey i know
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you've been busy we really would love
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this feedback please leave us a review
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and basically if they leave a review
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then you can take them out if they don't
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you could maybe wait this time like a
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month and say hey about a month ago we
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work with you if you wouldn't mind
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taking the seconds in this review you
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see how this can go kind of on forever
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you can do this same thought process
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with literally anything and automate
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your communications to your customers on
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the email side automate your text
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message marketing this is similar to
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email but text messages are a little bit
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different this is something small
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business owners don't take advantage of
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like i think they should because text
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messages are opened at almost 100
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percent open rate i mean it's insane
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whereas email is more like in the 20
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area the other thing is text messages
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are opened in basically real time people
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look at those things within five minutes
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whereas email you know could be days so
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text message is a little different in
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terms of the user experience and some
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examples of how you can take advantage
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of that is for example get somebody to
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opt in by a nice call to action on your
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website like hey
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text you know go to 39970 and get an
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instant 50 off coupon your first visit
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and then get vip deals after that along
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the way this is amazing because this is
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perfect for like big sales days or
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filling empty inventory such as a
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restaurant on a tuesday being dead you
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can send out a text message to your vip
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list saying hey come in 10 bucks off
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your meal and you can fill up that
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inventory it's going to be better to
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give a discount than not have a sale at
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all right so text messages allow you to
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do that and you can automate that whole
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process so bonus tip of the day for all
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this to occur you need a good marketing
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platform you need a crm that's connected
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to your marketing cross channel google
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facebook instagram bing all that right
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and you need marketing automation built
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in and you need text message marketing
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built in so it's hard to find a platform
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that does all that but that's what you
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need to be successful it's fully
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integrated it fully communicates all of
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that so definitely look into that
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marketing360.com
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does all that so if you're looking for a
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platform you can get started there give
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us a call we'd love to help you so
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thanks for watching hopefully this gave
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you some ideas about how automated
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marketing could work and how you could
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do automated marketing to grow your
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brand if you like the video like it
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share it follow us we have videos like
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this that we crank out all the time
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