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GDPR Explained Simply - All you need to know in 5 minutes [FUN] - YouTube
Channel: Andrew and Pete
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hey everybody so it's just me today yeah so
this is actually quite hard for me to
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say but Andrew he's he's in jail
he sent a few emails carelessly and the
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GDPR police came and wanted to
make an example of him he's got he's got
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20 to life
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Pete, Pete, I escaped
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okay so gdpr is coming and small
business email marketers are losing their ****
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but do not fear guys the email
marketing apocalypse is not upon us you
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just have to be a little bit smarter and
put a few things in place like a great
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Prison Break strategy mm-hmm and a great
hair cut.
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Rockin this look
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Here's a short explanation of what you need to
know so you don't end up like Andrew
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Do I look like I'm from the 80s
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I don't remember the 80's
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I wasn't born in the 80's
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what is GDPR?
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general data protection
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regulations are the new EU laws that
will affect anybody trading in the EU or
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anybody trading with countries in the EU
- these laws were passed pre brexit
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and are currently in place in the UK
although the GDP our regulations are
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actually in place right now they're not
actually enforceable until the 25th of
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May 2018 they tighten up the rules
regarding how we collect and how we
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store data including email addresses so
there are higher considerations to be
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had for our email marketing including
stricter regulations for getting consent
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whoa my hair just changed constantly
throughout this whole video
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we now need to be super specific when getting
opt-ins what we are actually doing with
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that data so if you're offering some
form of download or lead magnet you need
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to be super clear by you're also going
to be following up with people and get
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them consenting to that too - if you're
collecting emails through the purchasing
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process for example on a ecommerce
checkout page you must have an unticked
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checkbox that gives you permission to
follow up
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no more of this you must not
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untick this tick box to opt into our
opt-out process for marketing communications
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basically we can no
longer be vague permission has to be
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explicit
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new requirements for
record-keeping
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we also need to keep
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records of how people actually opted
into our lists - this information should
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be available within your email service
provider we personally use convertkit
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and we can get access to that
information on their dashboard but
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double-check with yours to find out
exactly where this information is it's
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also a good idea to keep screenshots of
web pages where you've had opt-in forms
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in the past as the burden of proof lies
with us the business owners
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what about current data?
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This is the scariest part
because because GDPR laws say that
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all previous data collected has to have
been collected using the new rules Oh
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so expect some re-engagement campaigns
from people trying to get the opt-ins
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reconfirmed
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how much proof you need of
that original opt-in is kind of
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questionable so it kind of depends on
how much you want to risk doing this or
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not doing this but if you do have a huge
list then this is going to be really
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important because fines are hefty
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is this actually enforceable?
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fines of up to
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four percent of annual turnover is the
risk you run for not being compliant
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but authorities will be reliant on
customers reporting non-compliance so it
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is more likely that there is going to be
a bigger focus on the more serious
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violations. We're not really that worried
because we know that we've grown our
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list organically and we've never got in
trouble for spamming mmm we're such good
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boys, other than when we go to jail. But
have bought or data scraped any emails
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unethically then that is now going to
come back to bite you and in that case
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we would definitely be getting re-optins
sharpish.
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Is this the end of email marketing?
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no it is not if anything we
welcome the sight of cleaner inboxes and
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a more engaged list we think what this
has done is got people and us thinking
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more about the data that we are
collecting and how permission is granted
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which is only good for better
relationships with our list and better
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relationships with our customers.
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final thoughts
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we just wanted to give you an
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outline there as we approach the May
25th 2018 deadline but by no means are
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we experts in EU law I mean do we look
like experts I don't think so I know
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with this hair so we would recommend
consulting some legal help if you are a
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little bit worried whether you are
compliant or not but as we approach the
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deadline and beyond I think things are
going to become a lot more clearer the
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key here really is to just get some good
habits ASAP and that way you'll be fine
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and not fined.
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or arresed
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okay
guys so this was a little bit of a
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different tone to our videos than usual
but it's an important message that we
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really
to get across because we've seen a lot
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of scaremongering going on when it comes
to gdpr and email marketing so we just
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wanted to put your mind at rest
you're not gonna be arrested email
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marketing is here to stay
we just need to change a few little
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things here and there so we are still
compliant
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that's right email marketing
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is certainly not dead, in fact we think
it is da-bomb
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it should be your number one driver of sales and if it
isn't then you need to check out E-NAILED
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our email marketing course over on
atomic, it's gonna show you how you can
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absolutely nail your email marketing in
a non douchey kind of way okay none of
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this aggressive salesy slimy sleazy
stuff going on we want to show you how
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to grow your list and get sales a nice
polite British way yes we'll put that
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link in the description so you can go
check out ENAILED
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I have been Andrew
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I have been Pete
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we will see you next week unless
the authorities catch up with me in that
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case you just gonna have to do it by yourself
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Prison food is good though
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lasagna....amazing
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my forehead isn't use to being this warm with hair on it
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