How Stripe Built A $35 Billion Company - YouTube

Channel: Business Casual

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Think of the term “middleman”, and it conjures up negative ideas and stereotypes.
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In fact, “cutting out the middleman” is considered a good thing.
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But is it?
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Stripe, one of the fastest-growing fintech companies in the world, has positioned its
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growth on being known as the Internet’s Middleman.
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And based on its recent valuation of $35 Billion, they’ve done pretty well in that space.
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In this video, we’ll cover exactly how Stripe has established itself as the premier choice
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for accepting payments online.
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This video is brought to you by EquityZen, the pre-IPO marketplace.
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Growing up in rural Ireland, brothers and co-founders of Stripe, Patrick and John Collison,
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were exposed to the world of business at an early age.
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Sons of entrepreneurial parents, it seemed natural to start and run businesses for the
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boys, often a game they would play as children.
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It wasn’t until their early teen years that they first got access to the internet, each
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of them building their own websites and experimenting with web development in their spare time.
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Both Collison boys received high marks in school and started to develop online businesses
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as a natural extension of their passions.
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While they were 19 and 17 respectively, they started Auctomatic, a business that intended
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to solve some of the issues they saw with eBay.
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In a span of just 10 months, they built, funded, launched, tested, and sold that company for
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a cool $5 million dollars, making both boys handsomely rich before even finishing high
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school.
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After moving to the US, the Collisons attended Harvard and MIT for a few months and regularly
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discussed the future of online transactions.
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Funding their tuition by developing iPhone Apps, they remarked how easy it is to make
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money with the convenient payment system on the App Store.
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But if you were running an online business, however, the ability to accept payments felt
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like the 1970s.
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It was complex, antiquated, and in desperate need of a change.
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The financial barriers to starting a business were immense, more favorable to large corporations,
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and hardly encouraging for the small startups that Patrick and John were familiar with.
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Businesses couldn’t devote enough of their time to working on their products because
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they had to deal with currencies, reporting, payment routing, and dozens of other financial
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hoops simply to allow customers to give them money.
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Joking that they should just start their own payment service, Patrick and John stumbled
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on to their “Next Big Thing”.
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It was here where others saw just 16 digits on a piece of plastic and a few lines of code,
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but for these two young men, they saw opportunity.
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It was late 2009 when the Collisons started working on their payment acceptance service,
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dropping out of school and moving to Buenos Aires to work full-time on their revolutionary
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idea.
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Stripe, even though it was called “slash dev slash payments” back then, felt very
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natural to the Collisons.
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They wanted to solve their own problems as well as those of their friends.
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If they could remove the need for startups to worry about the financial side of business,
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then these startups could invest more time and energy into their products and services.
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With a few internet businesses under their own belt, the Collisons were intimately aware
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of the problems of accepting payments.
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By creating Stripe, they were first focussed mainly on solving their own issues.
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But within a few months, it became apparent that this lake of potential customers was
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actually an entire ocean.
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All of eCommerce could benefit from the service that Stripe provided.
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And so, their vision became even grander.
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Enter Y Combinator, the start-up accelerator with several successes under their belt.
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Founder Paul Graham had already made several hundred thousand dollars with his investment
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in Auctomatic and once the Collisons applied again, this time with their new Stripe concept,
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he readily funded it in 2010.
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Launching a beta test, they attracted more interest from Angel investors, including Peter
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Thiel, the founder of PayPal.
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They were allowing businesses to receive payments immediately and test their theory that these
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companies would grow because of Stripe’s financial middleman platform.
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And by September of 2011, they were live and available to the public.
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After that, growth was enormous.
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In 2012, they secured a round of funding from the famed venture investment firm, Sequoia
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and AMEX Ventures.
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In 2014, they raised another round of funding, bringing their valuation from $1.7 billion
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to $3.4 billion in just a matter of months.
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And by 2019, Stripe’s latest round of financing raised an additional $250 million at a staggering
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valuation of $35 billion.
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At this stage, Stripe isn’t simply offering a way for startups to accept money.
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They had launched Radar, a machine-learning fraud-detection service that reduced credit
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card fraud by as much as 25%.
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They also launched Atlas, providing an end-to-end business formation service, allowing anyone
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in the world to quickly and easily form a new company, further removing the barriers
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for innovation.
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Recently, Stripe launched Issuing, a platform that white-labeled credit cards for businesses,
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offering a percentage of the fees that Stripe collects as a cash back for its business customers.
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And what’s next for Stripe?
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Maybe with the new credit card service, they are positioning themselves for a buyout from
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one of the major credit card companies that invested in them.
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Maybe they intend to go public with a more complete version of their already extensive
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end-to-end service.
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The Collisons are tight-lipped, saying that they remain in the expansion phase, not yet
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done developing and offering new solutions for the growing transition to online commerce.
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In 2018 alone, it’s estimated that half of Americans who spent a dollar online, used
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Stripe to make that payment.
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Stripe never intended to become a competitor to major payment facilities like Paypal, Square,
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or Apple Pay.
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But as a fast follower, this unicorn company has been able to watch what the “big guys”
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are doing and swiftly improve their own service to capture a huge portion of the market, including
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offering payment infrastructure to Amazon, Facebook, and Lyft.
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By making online business easy for everyone, Stripe, and the middleman service they offer,
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has become an incredibly popular company.
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Of course, this was only possible because of the investors who believed in them and
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funded their success.
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Until next time, stay smart.