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How to Negotiate a Car Deal (And Save Big) - YouTube
Channel: Honest Finance
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car-buying will always suck because
every time you buy a car you'll never
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have a clue if you got the best deal or
if you didn't there's really no way to
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know how much money a dealer's making
off of you every time you buy a car but
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in this video I'm gonna cover the three
key steps to negotiating a car deal so
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that you can at least get the best deal
possible so if you follow these steps in
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order you'll at least be more prepared
to negotiate a car the next time you
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need to and you might just learn
something as well now if you just
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stumbled across this video I'm Jason
with the honest finance Channel I like
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to talk a lot about different financial
subjects so if you're interested in this
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type of content feel free to subscribe
or at least give the video a like and
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now on to car buying negotiation now the
first key step in order to properly
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negotiate a car deal is research what
I'm saying here is that you have to do
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your homework on the type of car you're
looking for before you even bother going
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to the dealership just think of it like
this okay the goal of the dealership is
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to make money and your goal is to save
money so in order to do that you've got
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to start by doing your research I mean
seriously how do you expect to negotiate
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a car deal if you have no idea what the
car you're looking at is even worth just
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don't be stupid with this okay just do
your homework and you'll be just fine
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so while you're doing the research for
the car that you're looking for these
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are the two websites that I recommend
using I want you to visit Edmunds.com
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and truecar.com because both of these
websites are gonna give you really good
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information on what your car is worth
the specs and different reviews and
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things like that
they both do a great job at letting you
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know how much your car is worth in the
particular region that you live in what
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these websites do is they allow you to
plug in all the different specs and
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information about the cars you're
looking for and then they'll tell you
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what's a fair price that you should be
paying now you can use Kelley Blue Book
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as well but what I'm trying to say here
is that if you just go online and do
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some research you're gonna be in a lot
better position to negotiate a car and
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seriously if you don't do your research
you're gonna end up in a car that you
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didn't want in the first place and
you're gonna want to sell it in six
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months because you hate it so just do
your research before you go to the
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dealership and you'll be just fine
now the next key step is to actually
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negotiate the price of the car that
you're buying I'm gonna tell you exactly
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how to negotiate
car deal so the first thing you want to
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do is you want to get on the phone and
you want to call every single dealer
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that's in your area and find out what
they want for the specific car that
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you're looking for now if they do want
their business they'll just tell you the
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real numbers over the phone so that you
don't have to play a bunch of games and
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you can just go into the right
dealership that you want to now if they
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tell you that you have to come into the
dealership in order to get the price
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then don't even bother doing business
with them because they're not giving you
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the respect that you deserve right from
the beginning
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now once you've made all the phone calls
and you're confident which dealership
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you want to go with go ahead and head
over that now once you've gotten to the
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dealership and you find this specific
car that you want you need to lock in
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that price first thing and I'm talking
about the exact price of the car and not
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the monthly payment because monthly
payments can fluctuate just based on
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changing the terms so let's say that the
car you're looking for is listed for
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fourteen nine and that's a pretty good
price based on the research that you've
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already done now you've already got a
good starting point because of the phone
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calls and the research that you've done
but you don't know how much the
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dealerships paid for it maybe they only
paid thirteen five for the car but you
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have no idea now if that were actually
true they could potentially make about
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fourteen hundred bucks off of that deal
and that's not even including a trade-in
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or financing different things like that
and I know that businesses need to make
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a profit in order to stay in business
but there's a point where they're just
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making too much money off of one deal
and seriously 1,400 bucks isn't even
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that much compared to some of the really
expensive used cars and the margins that
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they haven't knows now that's the thing
that really sucks about buying cars
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these days is because you have no idea
how much money they're making in the
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deal there's no transparency when it
comes to buying cars from the consumers
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point of view so what you can do is you
can at least try your best to negotiate
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the best deal possible so that you don't
have to think about it now this is how
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you negotiate the car's price but you've
got to be confident in order to make
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this happen now if you've got a timid
type personality then you've got to
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understand that you are always gonna get
screwed on these kind of deals unless
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you fake your confidence so I don't
really care if you're not naturally the
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confident type you've just got to fake
it in order to make this happen so this
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is what you've got to do you've got to
start with an asking price that's fair
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and realistic for the amount of money
that you actually want to pay for the
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car so for instance let's say that you
lowball and you ask for $9,000 for the
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car
well the salesman is just gonna politely
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walk you out of the dealership and say
have a good day because that's not fair
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and that's not a realistic price the
dealership does have bills to pay and
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the salesman probably wants to keep his
job so just make a realistic and a fair
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offer here if it were me personally I
would offer $13,900 for the car and I would
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stand by that price and the only thing
that sucks here is that you have no idea
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how much money they're making on that
car but just be confident in your offer
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and you'll be just fine and you won't
have buyer's remorse and you can be
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confident here because you at least know
based on your research that the car is
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worth a little bit more than that you
just don't know how much the dealership
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is gonna make off the deal so just be ok
with the number that you got from the
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research and the offer that you're
making on the car so that you can be
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confident so right after you make the
offer the salesman will say something
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like well let me go talk to my manager
that's a really low offer we'll see what
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we can do now he's gonna come back with
a pen and paper and he's gonna write
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down a bunch of financing and a bunch of
numbers and all sorts of stuff like that
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but the only thing you need to pay
attention to is the actual price of the
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car and my bet is that the number on the
car is going to be $14,500 which
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is not the $13,900 that you asked for
he'll still make you feel bad that the
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company's not making any money
and that that's about the maximum amount
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of money that they can sell the car to
you for and if it were actually true
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that they weren't making any money on
the car and at this point they would
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just walk you out of the dealership and
they'd say have a nice day because they
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really do need to make a profit on the
car so just keep in mind that if they're
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not kicking you out of the dealership
then you're still worth their time to
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them so from my personal experience I
was in sales for five years and I can
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tell you that there is always a point in
a negotiation where it's still worth
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getting the sale there's always going to
be a point where the salesman can either
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make it happen or he's got to have you
leave so even if the salesman's
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Commission has been completely
slaughtered by your offer it still might
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be worth it to them because of monthly
sales and yearly sales that they're
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trying to keep track of so at this point
just ignore all the numbers on the paper
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and focus in on the price tell the
salesman that you can't afford anything
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but the $13,900 that you offered
and that you'll just leave if they can't
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do that for you now at this point he'll
go back to the manager once again
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and then he'll come back with a new
number this time it'll be $14,200 and he
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will tell you straight up that they have
no money to be made on that car
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so now just be confident here and offer
once again the $13,900 and just tell him
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that you'll leave and seriously don't
feel bad if you need to leave here
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because it's really easy to just go to
one of those other dealerships that you
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already called and work with them
instead so now the salesman will leave
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to his manager once again and this time
the manager will come back with the
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salesman now if they can't afford your
offer you'll know that by now but at
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this point you're going to be talking to
the salesman and the manager now when
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you're talking to them they're gonna
give you a whole bunch of bullcrap about
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how they're not making any money and how
fourteen thousand dollars is the lowest
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they could possibly go on the car now
I'd say fourteen thousand dollars is
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close enough to the thirty-nine that you
offered so just say yes and make it
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happen the thing that sucks here is that
if they would have just offered fourteen
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thousand from the very beginning you
probably would have been just fine with
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that and you wouldn't have had to waste
any time but that's part of the
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negotiation process because if you don't
go back and forth a few times then
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they're likely to make more money off of
the deal and then obviously you on the
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other hand are gonna be spending more
money on the car I'd say that going back
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and forth about three times is usually
the magic number and I'm sorry that this
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sucks but you're gonna have to do it
every single time you buy a car in order
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to get the best deal now I'm not gonna
go into a ton of detail here but if
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you've got a trade-in you're gonna have
to do the same stupid game once again
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you've got to make sure that you get an
excellent trade price too otherwise
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you're just gonna end up breaking even
so basically if you get a really good
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price on your car but you've got a
really crappy trade-in then that's not
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gonna work overall you've got to get
your trade up here where it's even so
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that you get the best deal overall now I
do want to make a point here that if
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you've got a trade-in for the dealership
keep in mind that most states will
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actually subtract the total of your
trade amount from the total price of the
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car helping you with the sales tax so
let's say that you buy a twenty five
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thousand dollar car and you have a
trade-in that's worth $12,000 so let's
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pretend that the sales tax rate in your
state is about seven percent so what
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this means is that you're only gonna pay
sales tax on the difference which is
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thirteen thousand dollars instead of the
twenty five thousand dollars that you
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started at so if you've got a car that
you want to sell that's actually worth a
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lot of
then it might be worth considering going
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through the trade through the dealership
so let's say that you have a car that's
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worth like $5,000 and the dealership
only offers you $3,000 for the car well
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even with the tax advantage it's not
gonna be worth that extra $2,000
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so you'd be better off just selling it
on your own and whether or not you want
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to sell your car on your own or do a
trade through the dealership that's just
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up to you I've done plenty of trades and
they've worked out fine
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now that you've negotiated the price of
the car and the trade-in it's time for
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the final key step of negotiation which
is the financing now this part of the
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negotiation process can really screw you
over so pay attention as to what to do
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when it comes to financing the first
thing you want to do is you want to make
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sure you get the best interest rate for
the car loan that you're trying to get a
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lot of dealers will actually get a tiny
little cut of the interest rates so it
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might be in your best interest to check
with your banks before you go into the
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dealership to check their rates but I've
actually found that a lot of the big
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dealerships are pretty honest when it
comes to competitive rates so what you
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see at a bank is going to be exactly the
same as what they're offering you just
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do a little bit of homework here so that
you have an idea if they're getting a
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cut or if they're not getting a cut so
once you've got the interest rate
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figured out you've got to also
understand that you've still got taxes
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and fees associated with your car as
well
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now taxes and fees totally suck when it
comes to buying a car but I'm gonna
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teach you how to tell if it's a tax or
if it's just a bullcrap fee for the
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dealership to make more money the way
that you can tell that it's a legit feed
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that you have to pay is if you don't pay
sales tax on the fee you're not gonna
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have to pay sales tax on a state
registration or a licensing fee or
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anything like that and if you do have to
pay sales tax on the fee then that's a
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good reminder that it's probably a fee
that you don't have to pay there's a
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couple fees that I've always gotten used
to and one is called VTR and the other
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one is called the doc fee now VTR which
they call vehicle theft registration is
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usually about 300 bucks and I've always
been able to get out of that one now the
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other feed that I'm used to is called
the doc fee which is also about 300
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bucks but I have never been able to get
out of the document fee so if you have
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let me know in the comments because I've
tried really hard and I've never been
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able to get out of it now at this point
during the financing you want to make
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sure that you get all the applicable
rebates and all the different things
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associated with saving money on the
vehicle
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now if the dealership offers you an
extended warranty or some sort of an
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interior cleaning protection program
keep in mind that those are negotiable -
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I'm not gonna go into a bunch of detail
here but just don't pay full price for
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an extended warranty if you want
something like that and don't pay full
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price for some carpet cleaning thing
either now finally after all of this is
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done you can sign the paperwork and you
can drive away knowing that you
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negotiated the car the best that you
possibly could and now you don't have to
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have buyer's remorse like most of us do
after we buy a car now once again I'm
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Jason with the honest finance Channel if
you did find this video helpful feel
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free to subscribe to my channel or at
least give this video a like that's all
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