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The 90/90/1 Rule | Robin Sharma - YouTube
Channel: Robin Sharma
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hi this is Robin Sharma author of the
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leader who had no title founder of the
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Titan Academy and a giant and loving and
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respectful and gently passionate welcome
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to you for being here with me in this
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episode of the mastery sessions so this
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is going to be relatively quick and I
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think relatively strong and hopefully
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tremendously valuable to you I'm going
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to actually walk you through one of the
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exponentially one of the exponential
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productivity routines that I teach at
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personal mastery Academy and it's called
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the 1991 rule before I get into it I
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want to give you a little bit of context
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for why I'm teaching it or sharing it
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with you here in this episode so we do
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live in the age of dramatic distraction
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most people it's no judgement just
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reporting but most people really are
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addicted to their phones and there's a
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lot of research showing that it is an
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addiction the same part of the brain
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responsible for our addiction to
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technology is the same Center where
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cocaine addiction stems from and I say
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this with a lot of respect but there are
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a lot of very smart people in Silicon
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Valley and at other technology hubs
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around the world who really are single
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mindedly asking themselves this question
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how can we create apps how can we create
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games how can we create platforms that
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literally hook people and if you look at
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some of the social platforms they are so
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brilliant why well from a neuroscience
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point of view they trigger and they dial
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right into our reward centers and that's
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why you see a lot of people whether it's
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in Rome or in a beautiful and a fun NBA
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game or maybe it's Paris or maybe it's
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you know a wonderful meal and rather
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than experiencing the meal or the moment
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they are literally looking at who is
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liking their last picture on the social
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platform of the day you see people
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walking there
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fully present there dialed in and
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clinging to their technology you know a
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lot of the latest research actually
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shows the average employee is spending
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50 percent of their time mired in stuck
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in clinging to distractions and so you
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have what I call a gargantuan or an
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unbeatable competitive advantage
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divorcing or leaving the majority and
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rising into the rare error of the top 5%
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of performers on the planet and just
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understanding how to let go of
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distraction how to manufacture
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world-class days with consistency
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because consistency is the mother of
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mastery and here's another idea I want
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to offer to you look at what the 95
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percent is doing and do the opposite and
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you're going to do absolutely fine in
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business in productivity and creativity
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in philanthropy and humanity and living
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your life like an icon so what's this 90
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91 rule well it's a daily ritual that I
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teach at personal mastery Academy along
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with the other nine the model is the ten
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core rituals of legendary performers and
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we don't have the time today together to
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go into the other nine but I did want to
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share one of them which is the 1991 rule
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and what I work with the billionaires
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this one morning routine has helped them
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profoundly and here it is for the first
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90 minutes of your work day for the I'll
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repeat that again because I didn't say
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it as elegantly as I wanted to share it
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and this I just run these podcasts raw
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and real and so let me just share it
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more clearly for you so for the next 90
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days your first 90 minutes at work make
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it focused on your single most important
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project I'll repeat that again for the
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next 90 days the first 90 minutes of
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your work day focus monomaniacal e on
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your single most valuable project I call
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it your game changing move so it might
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be it might be creating a new piece of
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code
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that will revolutionize the marketplace
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it might be a new product that when you
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launch it will fill a need within your
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industry that no pier is currently
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providing I don't know what your game
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changing move is but this is your poetry
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this is your magnum opus for the next 90
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days so what most people do is you know
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people who are playing at victimhood
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people who are in the 95 % people who
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are making excuses about ordinary
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results in their life a lot of them are
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not doing the things that would give
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them legendary results and what they do
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is they get to the office and rather
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than using prime time for a activities
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they use their best hours watching
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dancing cats on whatever it is whatever
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the video platform is they spend their
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best hours surfing the internet looking
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at blogs they spend their best hours
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playing with notifications reading
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notifications chatting with friends who
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are not really their friends but really
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they're just bored so they were
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distracting themselves which is just a
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form of medication because potential
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unexpressed turns to pain and they're in
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a lot of pain and it's subconscious I'm
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having done the work to know it so
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really they've created these drugs of
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choice like too much email too much web
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surfing too much chit chatting too much
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looking at funny-looking videos that
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make them laugh in the moment that make
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them feel happy and give them a short
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burst of dopamine and maybe a little bit
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of serotonin which is the pleasure
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neurotransmitter and that's how they get
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through their day and all I'm saying is
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there's so much distraction available to
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you out there that if you are not
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acutely careful it will dominate your
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days but the top 5% are very very
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different very very different I don't
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know why I'm whispering but they're very
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very different because it has the
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results only 5% of the population have
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you've got to be willing to do what 95%
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of the population are just not willing
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to do and one of those things is this
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freedom from distraction one of those
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things is building a pocket of time so
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that you can use your highest value out
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which is really 5 a.m. to 8 a.m. or 9
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a.m. you use your platinum hours for
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your most valuable activities we could
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talk about the science that says your
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willpower is highest first thing in the
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morning your your your energy is highest
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first thing in the morning and your
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mental focus is highest first thing in
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the morning if you one note what I'll
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call the five precious assets and I also
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teach this at personal mastery Academy
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one of them is your mental focus the
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second one is your physical energy and
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the third one is your discipline when I
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work with the billionaire's I teach them
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the protocols to protect these and scale
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these because it's your interior empires
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that are worth protecting what I'm
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really trying to say is this a ritual
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for you to run and dial in and hardwire
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to the point of automaticity that's the
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word the researchers use when habit
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becomes your new normal over 66 days is
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the 1991 rule and to give it to you
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again
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so you really remember it for the next
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90 days your first 90 minutes create a
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tight bubble of total focus so that no
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one can distract you turn off your
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devices put them in a little plastic bag
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put some reminders on your door maybe
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some post-it notes that this is my type
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bubble of total focus for the next 90
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minutes tell your team tell your loved
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ones maybe going to put a Do Not Disturb
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sign on your door they'll laugh and
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explain it to them that for the next 90
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days I will spend 90 minutes away from
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distraction away from technology away
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from interruptions focusing on my magnum
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opus focusing on the genius project that
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I want to bring into the world because I
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will never nail it in I will always
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bring it on and I'm going to do this for
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the next and I'm going to optimize it
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and integrate it every day and I'm going
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to bring my full bandwidth because what
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makes a genius they all have one trait
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in common they were able to spend
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extended periods of time in isolation
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focused mono maniacally on their most
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valuable project and that's what allowed
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I'm Stein to do what he did that's what
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allowed John Michele Basquiat
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to produce that art and they dial into a
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a neurobiological phenomenon that I
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teach called transient hypofrontality
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this isn't the time to share it I'm just
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suggesting to you install the 90 91 rule
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it will do amazing things and create
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exponential productivity it will give
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you a gargantuan competitive advantage
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against your marketplace peers it will
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allow you to install the hardwiring of
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genius it will allow you to distribute
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awesome forms of value to the people
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that you serve in your business in your
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craft in your career and in your life
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and at the end of the day leadership is
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really about two things personal mastery
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and helping as many people as possible
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so definitely get the 9091 rule
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hardwired in if you want to learn a lot
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more about these kinds of
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neuroscientific hacks to allow you to
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own the game and other routines and
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rituals go on over to personal mastery
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Academy people always say Robert we
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don't know how to get in tell us would
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you mention it at the end of the podcast
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so I'm doing that to be helpful to you
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this is the two-day live event it
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happens every June all it sells out
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every single year very quickly just go
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over to personal mastery Academy calm
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personal mastery Academy calm I'd love
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to help you I'd love to get you in this
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room so you'll learn all these ideas
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which we don't really have the time to
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get into in this relatively short
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podcast second thing I would love your
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help to change the world I would love to
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help you your help to help me inspire
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more people teach them these scientific
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data based rituals routines mindsets
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heart sets soul sets help set that I've
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been teaching to my highest-level
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clients at the titan summit which i run
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every year for many years and Advent and
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to my icons and the billionaires I work
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with and if you want to help me because
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the world has a lot of hate in it right
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now the world has a lot of people that
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are operating far below their potential
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the love the world has a lot of victims
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in it the world has a lot of people that
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are just stuck and I want people to
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understand the neurobiology of greatness
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I want people to understand
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these you know the 9091 rule how easy it
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is to install it and remember all
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changes hard at first of course I'll
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admit that I'm honest I want you to know
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that this isn't a magic the only thing
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that's rocket science is rocket science
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but all change is hard at first if it
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wasn't hard it wouldn't be real change
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and then it's messy in the middle as you
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install a new habit and then it's
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gorgeous at the end and so I acknowledge
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that but if you want to learn how to if
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you want to help me help other people
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just within the next hour please share
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this episode with three of your friends
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and some of them might say wow I can't
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do it others will say that's interesting
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but let's just get the message out there
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let's just let's just be disruptors
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together let's just give people the
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information in the education because
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education is inoculation against
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disruption let's just be seed planters
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and Johnny Appleseed's planting seeds of
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Master in audacity and bravery and
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heroism around the world to share this
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episode with three friends over the next
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60 minutes so we get the message out
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there what else everyone's asking and
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asking me Robin can you talk a little
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bit in your podcast at the end at the
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beginning and the reason I want to don't
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want to do it at the beginning is I want
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to earn your trust I want to give you
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great value and then I want to share an
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opportunity for you to really change the
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rest of your life and it's called Robin
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Sharma nation the internet is abuzz the
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online is abuzz with it we've had so
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many people from so many countries
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getting into the program asking about it
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and it's simply this Robin Sharma Nation
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is something I've been asked to do for
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20 years and I haven't been ready to do
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it but I'm finally ready to mentor you
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and other people like you online every
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single month in an absolutely
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world-class training program there is
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nothing quite like Robin Sharma nation
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on the planet today and it will change
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your life if you stick with the program
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no idea is going to work if you don't do
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the work it's like an elite athlete she
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doesn't show up or he doesn't do the
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training for a week you've got to do it
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over and over and over to hardwire reset
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install these ideas that I'll share with
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you the rituals all share
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with you the things that I teach at the
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Titan Summit the things that I teach to
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the billionaires I work with the NBA
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superstars who come to my events the
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film legends that come to my events that
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the titans of industry I've worked with
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Starbucks TOMS shoes is a client Nike
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I've worked with Microsoft Oracle etc
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etc just goes on NASA these are the
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clients I've worked with I will teach
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you how the best in the world do it
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every single month in the comfort of
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your own home online and here's the
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great thing and a fraction of the cost
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of getting into the Titans summit or me
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coaching you one on one live and so just
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go on over because people are saying how
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do we do it Robin
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could you repeat it so I'd love to help
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you I'd love to serve you this will
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change your life just go over Robin
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Sharma nation calm pretty simple Robin
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Sharma nation calm read the details and
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do what every a player does take some
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action don't get caught in excuses let
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go of your personal story
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don't say I'm too lazy it wouldn't work
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for me etc etc because you can live a
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legendary life or you can make a bunch
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of excuses you're not going to get to do
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both and I want to help you I'm going to
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challenge you a little bit let go of
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your excuses take a leap of faith go
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over to Robin Sharma nation calm and
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just sign up for the program and test it
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out and you'll see how valuable it is
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final thing i love-love-love the social
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media I love being on Instagram and I do
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it with discernment because I tell I
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share a lot you know
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don't let it dominate your days and I
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don't let it dominate my days I do it
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very carefully and with great
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discernment but I love helping people
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and interacting and having conversations
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on Instagram and Facebook so find me on
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Instagram find me on Facebook we're in
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the millions of people following me on
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Facebook
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I'm only measuring that because this is
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a movement and I want you to be a part
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of it find me on the social media hope
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I've given you a great value hope you're
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inspired hope you like the 9091 role
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hope you'll act on it because ideation
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without execution is just a delusion and
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you are better than that and you deserve
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exponential productivity you deserve to
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own your craft
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own the game lead your field and live a
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lie sitting your own original loving
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powerful way makes history I don't know
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you perhaps but I love you talk to you
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in the next mastery session all green
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lights go be great and this is Robin
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Sharma I didn't see great value from
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this master session if you'd like to
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receive mobile training videos blog
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posts learning tools and information on
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like to live events personal mastery
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Academy and my flagship Cordray
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experience imposes on you go ahead and
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visit Robin Sharma at all
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