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My Favorite Type of Marketing - YouTube
Channel: Neil Patel
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- My favorite type of marketing.
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If you had to guess,
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what do you think my favorite
type of marketing is?
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Come on, take a guess.
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Maybe SEO, PPC, creating social
content, email marketing,
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push notifications, or is it podcasting?
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Believe it or not, it's in person events.
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I found nothing beats
seeing and meeting people
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directly in person.
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Why? Because you build
a deeper connection.
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You'll find that deals also happen faster
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when you do them in person.
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But there are a lot of
type of in-person events
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that you can go to.
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From conferences to meetups
to local city events and
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the list goes on and on.
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I found that the most
effective in-person events
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tend to be conferences that are
ideally around your industry
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that have your ideal customers.
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And if you want to get the
most out of these events,
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you need to be a speaker.
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See, speaking puts you
in a different light.
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And if you give amazing talk,
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people come up to you after and
they'll want to work with you.
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It's a great source for
generating revenue because
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when people come up to you,
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you'll find out that it's
easier to close a deal.
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On top of that, when I go
to these in-person events
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I like to hold workshops after my speech.
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For example, we were at
the Collision conference
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that I was in in Toronto
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where I spoke and we had
an in-person workshop and
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we had people from our
team walking around,
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meeting with clients and
even potential clients.
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I wish we also had a booth,
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but we weren't able to make that work.
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Also, if you speak at events,
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instead of charging for
speaking that some events pay,
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you can trade that money
for a booth space and
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also advertising perks which
gets your brand out there more
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and it produces a much better ROI
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than charging for speeches.
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Now, just like any form of marketing,
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you can't rely on just one
channel such as in person events.
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You have to take a omnichannel approach.
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What's great is when you partake
on social media, blogging,
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podcasting, even SEO and
all the other channels,
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you'll find that they help each other out.
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I learned this from Expedia.
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A few years ago, I was up in
Canada at one of their offices
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and I was talking to one
of their team members.
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And Expedia is an old company.
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They've been publicly traded for ages now.
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They're a multi-billion
dollar organization.
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And their team shed some light
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on a marketing set that shocked me.
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When Expedia takes a omnichannel approach,
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they find that their
customer acquisition costs
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for all channels goes down by roughly 10%
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because people are
continually seeing their brand
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or hearing about them.
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What's funny about this is
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people already know what Expedia is.
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They were founded in 1996.
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So most people in the travel
industry or who travel
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already know about them
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or at least have heard
of one of their brands
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like hotels.com,
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but still by taking omnichannel approach,
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their costs have went down.
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So even though I love conferences,
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I don't rely on them as
my sole marketing channel.
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Take a omnichannel approach
just like Expedia and
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it'll help all your channels do better.
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And if you need help with
your omnichannel marketing,
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check out my ad agency, NP Digital,
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where we help companies
like yours around the world.
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If you have any questions,
leave a comment below,
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I'm here to help you out.
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If you enjoy the video like it, share it,
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tell people about it.
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Thank you for watch.
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