23-- Segment Reporting - YouTube

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I'm Larry Walter this is principles of
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accounting dot-com chapter 23 and this
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chapter is about reporting to support
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managerial decisions this particular
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module is on segment reporting a segment
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is a discrete business unit for which
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separate financial information is
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prepared and evaluated by the chief
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operating decision maker within the
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organization so we are disaggregating
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corporate information in looking at it
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by unit of operation the decision-maker
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usually has authority to allocate
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resources and judge performance a
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segment can be a region territory
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division product category department or
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any other classification this is a
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highly subjective determination the goal
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however is to divide or allocate overall
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performance outcomes to the various
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moving pieces that make up the entire
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entity in the evaluating segment income
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great care must be taken to develop a
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very logical structure indirect cost for
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example may be necessary cost for the
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overall organization to function but
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there's a question of how they should be
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allocated to individual segments further
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direct costs can become indirect as they
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are pushed down within an organization
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it's easy to overlook this facet for
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example if you hit share an apartment
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with a roommate the electricity consumed
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by that apartment is a direct cost for
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the apartment but for each of you
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individually it becomes an indirect cost
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because you're sharing the electricity
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bill
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the same issues arise in determining how
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costs are spread within an organization
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businesses often developed models for
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allocating indirect costs to business
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units the allocation scheme can be the
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subject of debate and consternation as
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each business unit may feel its profit
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measurement is unduly burdened by an
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unfair share of the indirect costs
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reporting of segments is often
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facilitated by some form of contribution
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income statement it's an internal use
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only document it identifies each
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segments controllable cost elements and
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costs it cannot be traced directly to a
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subunit are considered only at higher
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levels let's look at an example to show
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how this can operate Zen computers is a
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diversified company with two divisions
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computer hardware and systems support
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the hardware you
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focuses on personal computers that is
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PCs and personal digital entertainment
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devices our PDEs will call them and so
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here's their report and we can see we
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look at the contribution margin for each
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product and the division in the
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aggregate the contribution margin
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remember is sales - all variable cost
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whether it's variable product cost or
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variable sgna from that amount will
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subtract controllable fixed cost that is
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cost that are controllable by management
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of that segment and directly traced to
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that segments such as the supervisor
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salary within this segment will subtract
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those to find a controllable
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contribution margin and that's a key
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number and evaluating management
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performance for an applicable unit will
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also subtract certain uncontrollable
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fixed cost that may not be controllable
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by management but are definitely
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incurred by the segment an example would
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be property taxes or insurance for
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example subtracting those amounts gives
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us the segment margin for PCs for PDEs
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and for the division there were certain
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non-traceable cost non-traceable items
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are directly traced to the overall
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division not individual products and so
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we're not allocating those to the PCs
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our PDEs
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the division total is going to be
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carried forward into a successively
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higher aggregation report that we'll see
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in just a moment but first consider that
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segment margins were computed for each
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product that helped identify each
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product is supporting it's an embedded
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cost structure segment margin differs
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from the controllable contribution
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margin management is charged with
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controlling certain costs a business
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unit may incur additional fixed costs
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that are beyond their control that's why
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we break this out in our segment income
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statement as we've done an
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uncontrollable fixed cost must be
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considered an evaluating unit viability
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but not necessarily in assessing the
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performance of a particular manager so
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those are two discrete elements that
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need to be evaluated management
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effectiveness as well as the unit's
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viability now here is the roll-up saw it
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shaded the hardware division that's just
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a role for the information from the
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preceding combination of PCs and PDEs
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will have similar items we'll calculate
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the contribution margin and take into
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account our other elements adding across
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to get the company total but notice the
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segment
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I was fifty four hundred four hardware
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it was fifteen hundred four systems but
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there's still general corporate expenses
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that we need to subtract and finding the
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overall net income for the business the
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general corporate expenses we do not
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trace are assigned to a particular
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division the point of the case study was
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to show how contribution income
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statements can remove bias that can
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result from arbitrary allocations of
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common cost it is also sometimes helpful
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in identifying which business segments
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are target's for expansions
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restructuring or even discontinuing
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occasionally a business might report
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external information about segment
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performance this is actually driven by
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very specific generally accepted
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accounting principles and rules however
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before I get into that I want to point
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out that management may be reluctant to
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share this disaggregated information
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they might not want to attract the
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competition of a competitor or they have
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particularly strong performing units on
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the other hand they may not want to call
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attention to their mistakes either they
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may rather mask this that's why gap gets
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into having a full disclosure about
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certain segments information and so the
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reporting rules require public companies
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to present a limited amount of financial
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information for each business segment
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this generally consists of revenue
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income and identify the last sets in use
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by each significant segment of the
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business there are specific mathematical
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tests for determining generally ten
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percent type test from determining when
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a segments revenue is significant
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separately as compared to the total
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organization
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similarly for operating profits and
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assets and used by the business there's
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a reconciliation of the corporate totals
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and it might look like this this example
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is repeated in your textbooks you can
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see it and look at it in more detail if
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you wish here's a business that has an
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electrical product segment and a
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galvanizing services segment and we're
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not going to look at the specific
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details here except a note that we do
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have sales for each segment we have our
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operating income for each segment and
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we're dropping down and showing total
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assets in use by each segment I've
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skipped over that middle part there
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which is the reconciliation of segment
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income to total corporate income which
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takes into account general corporate
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expenses interest costs and so forth
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businesses will also need to report
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information about depreciation and
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amortization and capital expenditures by
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significant segments and so a fairly
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robust set of information maybe not as
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detailed as the intern
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information we looked at maybe following
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a little bit different classification
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scheme but still giving sufficient
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information to allow users of financial
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statements to look inside beyond just
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the consolidated results reported by the
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business but to look inside the business
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and see how specific business units are
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performing