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Ankiti Bose | Business Strategies & Leadership Secrets | Dr Ujjwal Patni | No. 236 - YouTube
Channel: Dr Ujjwal Patni
[18]
Friends, is it possible to set up a company
worth 1 Billion dollar in just 3 years?
[25]
But first check how
much 1 Billion is in rupees
[28]
Because more than half of us never
would have seen or heard this many Zeros.
[33]
You'll be amaze to know that when I was
making this case study of 1 Billion dollar
[39]
it made me wonder what are we doing?
[42]
We are also from the last
3, 5, 10, 15, 20, 25, 50 years
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and some people are doing
business for two generation now.
[50]
And someone from in between
can be worth 3 billion dollar
[54]
Yes
[54]
And, now if I tell you
that a 27 year old girl
[59]
who established a company of 1 billion dollar
[62]
is Indian.
[67]
Yes, I'm talking about Ankiti Bose.
[70]
who studied from St. Xavier鈥檚 Mumbai
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After her studies, he
worked in Sequoia Capital
[79]
And one day, working at her job,
she decided to set up her own company
[85]
she met Dhruv Kapoor from IIT, Guhuati
[90]
with whom she set up her company
[94]
I'm talking about Zilingo
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You'll say that you never
heard about this before
[99]
Yes, the reason you have not heard
the name is because it is inactive in India
[103]
The company's headquarter is in Singapore
[106]
It's tech support is from India
[109]
And it's market is in South East Asia.
[112]
Friends, where India has big
companies like Amazon and Flipkart
[118]
At the time, South East
Asia had no such big company
[122]
One day, Ankiti visited Chatuchak
market in Thailand's city of Bangkok.
[127]
She saw people coming
there from small villages
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and remotest of places
selling their goods
[135]
And she found
a very big opportunity in there
[137]
These people neither had
technological support nor financial support
[142]
They can't even sell their
good in an organized manner
[145]
And they can't reach to
the right customer as well
[149]
That's where she got an idea and decided
[152]
that all the similar kind of
producers in South East Asia
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to give them platform for
them to sell their products
[162]
In March 2016, the
revenue was 4,34,000 Dollar
[168]
On 31st March 2017, the
revenue was 1.8 Million Dollar
[176]
And in March 2018, Revenue increased by 12%
[182]
And in April to January of 2019
it increased 4 times more
[188]
Friends, making Zilingo worth 1 billion
dollar and earning the name of unicorn
[194]
who were the companies played that role?
[196]
How and when did Zilingo got the funding?
[200]
let's see some figures
[210]
Friends, how does Zilingo earn?
[213]
Zilingo allow free listings to every seller
[217]
you don't have to pay any registration
or licensing fee to sell your product
[224]
but, when an order has
been placed then Zilingo
[228]
takes 10-20% of sale
value as a commission.
[232]
That means your entry costs you no tax
[234]
but we'll take from the sale of a product
[237]
And this strategy proved
to be extremely effective.
[241]
Because a seller feels no
pressure at the time of joining.
[247]
Zilingo means- A gift of God
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So don't take it as a gift given
by God while she did not work
[255]
Today, I want to say this to you
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that have a great education but don't
immediately join your family business
[262]
why?
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Because the institution, alone,
don't give you practical knowledge
[267]
After you have finish your studies
[270]
You have to work at some
renowned and prestige places
[274]
so that what are the actual,
practical working systems
[279]
what are the world class
policies and procedures
[282]
you can learn these things
[284]
If you complete your education
from a very prestigious institute
[287]
and very obediently started
working in your Indian family business
[290]
then you can't implement the gap
that will arise between these two things
[295]
Ankiti says, 'Being a
woman is not a problem.'
[300]
'women are supported everywhere.'
[302]
She says that her experience as
an analyst working in Sequoia Capital
[308]
and having an opportunity to
judge a lot of start-ups
[312]
made her decide to set up a big company
[316]
And that dream became a reality
[318]
So, leave all your reasons
[321]
that I'm a woman, I am
young,
[324]
I didn't studied in any foreign
institution, I don't have capital
[328]
Leave all these reasons
[331]
And friends, in our most popular
program Business Audit and VIP
[336]
we say that unless you stop giving reasons
[341]
till then, you'll achieve no success
[344]
So let's come and find
out due to the Zilingo Rectangle
[349]
Ankiti Bose is in the prestigious
list of Forbes under 30 of 2019
[356]
Friends, I explain you the success of Zilingo's
business model through Zilingo Rectangle
[364]
Because when we told people
about Zilingo in our Business Gurukul
[368]
Then everyone was surprised
[370]
They felt how was it even possible?
[372]
Market is already tight, today there is no margin, there
is GST in India, there is so much competition in the world
[378]
Then I made this Zilingo rectangle that
explained to them the success's secret
[384]
Come, let's understand Zilingo Rectangle
[386]
The first side is Technology
[390]
All the future business
depends on technology
[394]
Ankiti found that people in Thailand
were missing out on technology platform
[401]
So she started to develop technology tools
[404]
What technology tools did she developed?
[407]
She developed a platform where
people from different countries can connect
[413]
From which buyer can see the
products that are in the factories
[417]
Inventory can be managed and
cross border shipping becomes possible
[422]
All these things can be
managed on one platform
[425]
And for this she worked on
technology and made it stronger
[431]
And she made Bangalore city
of India her technology hub
[434]
The second corner of
Zilingo Rectangle- Fintech
[438]
Fintech means Financial
Technology Partnership
[442]
She saw that people had
a lack of working capital
[445]
They can make a good product but
they don't have money to buy raw material
[451]
They're in need of advance payment
[453]
She teamed up with financial
company and start giving money
[460]
The money was given with low interest rate
[462]
Because of this money they could
buy raw materials with low expense
[467]
With this money they were
getting advance payment
[471]
And when you provide
someone with financial support
[475]
From that moment you
became their business partner
[479]
And they could never think of leaving you
[482]
Third is Zilingo Network
[484]
They established Zilingo Network
[487]
Under that establishment,
the manufacturer
[490]
can purchase raw material
in low and discounted rates
[497]
from Bangladesh to Vietnam to Cambodia
where he can get raw material in low cost
[504]
he can procure
[506]
Zilingo Network provides with platform and
connection for them to procure it simply
[513]
Lastly, fourth and most
important- Zilingo Local Support
[518]
Friends, the local Zilingo team with local
manufactures who is unaware of the world
[525]
informs them about the future requirements
[529]
which fabric will be in demand
[531]
They provide training if the people need it
[534]
if they don't know a foreign
language then they help with documentation
[538]
They share all their expertise with them
[541]
So that means
A complete support system
[544]
That means our relationship is
not limited to just buying and selling
[549]
Our relationship is not
just about collecting money
[553]
Our relationship is to make you stable
[556]
It is to empower you
[558]
By any means, it is to create an eco-system
[562]
So, in that system you can earn and
by that I will also grow automatically
[567]
What we do in our Business Gurukul?
[569]
All the Gurukul
members in all over India
[572]
they are all connected through network
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that's why we don't do a
program with too many members
[578]
Our every program has 30-40 seats
[581]
And in there I know each
person with their business, skills,
[585]
the things they'll need and
where they can get a help in the country
[589]
And the Gurukul Network works
with the same speed as Zilingo Network
[594]
Friends, I say this option in my program
[597]
My success is not in your
registration or joining fees
[602]
My success is in your success
[604]
The day you'll succeed
is the day I'll succeed
[608]
And this is the principle of Zilingo
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Zilingo will be succeed when the
people working with them achieve success.
[617]
And look the number
of people succeeding
[619]
There are technicians giving out
tech support and are achieving success
[623]
Financial companies are succeeding as
they are giving money where there is a need
[627]
Different types of suppliers are
succeeding through Zilingo Network
[631]
And Zilingo Local Team is
creating so many local jobs
[635]
So I don't exaggerate
when I say this
[638]
that Zilingo-the gift of God
is a perfect name
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And India is proud of Ankiti Bose
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Because of you, now
no one will give reasons
[647]
that I'm a woman, I'm young, I
don't have money no one will say
[652]
We salute your achievements
[655]
All the fans of Ujjwal Patni salutes you
[657]
And yes, don't keep this
case study only at you
[661]
This should reach out to every
sister, daughter, friend, colleague
[668]
So that anyone who has a
dream in a little corner of their heart
[673]
That person steps up and
move forward to fulfill their dream
[677]
Thank you
[680]
[Music] Main tayaar hoon
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