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Why you NEED to join Professional Photographers of America (PPA) - YouTube
Channel: Joe Edelman
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did you know that professional
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photographers of America is not just for
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professional photographers and it's not
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just for photographers based in the u.s.
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so if you're not a member you don't want
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to skip this video stay tuned and I'll
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explain
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[Music]
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hey gang if you've already invested in a
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decent camera and some lenses and maybe
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some lighting and if you've been trying
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to learn more about photography by
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watching youtube channels like mine well
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then you've already passed the point in
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your growth as a photographer or you
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should have joined an organization like
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PPA it is short for professional
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photographers of America it is the
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world's largest nonprofit Photography
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Association organized for photographers
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by photographers with over 30,000
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members in more than 50 countries in
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fact this organization has been around
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for over 150 years and has existed to
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promote an active exchange of ideas in
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the photography community by sharing
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knowledge and experience all while
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working to establish industry standards
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of excellence and serving as a business
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resource for those who want to take
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photography and entrepreneurship to the
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next level and develop profitable and
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sustainable businesses you know I get
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questions about PPA on a regular basis
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and that's probably because I talk about
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it so much so when the folks at PPA
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asked me if I would partner with them to
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create a video to explain to new
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photographers what PPA is all about I
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jumped at the chance because it's an
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organization that I sincerely believe in
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I am a dues-paying member of PPA and I
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can tell you honestly that it is the
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best money that I spend on an annual
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basis to support my photography career
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there's so much that I could tell you
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about PPA that it could take a few hours
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so I'm going to start with the things
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that I think you'll find most valuable
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and I'll leave you with some great
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resources to check out so that you can
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make your own decision oh I almost
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forgot
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be sure to stay tuned until the end and
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I will share a discount code that will
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get you a special discount on your new
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membership the number-one member benefit
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on my list
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it's the fifteen thousand dollars worth
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of gear and equipment insurance look we
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all know that camera equipment isn't
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cheap and if you think that all of your
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gear is automatically covered under your
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homeowners policy think again owning all
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kinds of gear without proper insurance
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is risky if you need more than $15,000
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worth of coverage no problem they offer
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options to purchase a more comprehensive
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policy at a discounted rate you know for
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me having the peace of mind that my
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equipment is protected from damage theft
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and other unforeseen events both in my
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studio and on location it's worth the
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total cost of the membership PPA also
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partners with insurance companies that
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give you substantially discounted rates
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on drone insurance and liability
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insurance policies which are a must for
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any photographer who wants to earn money
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with their cameras next on my list is
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the educational resources that PPA
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provides we all know that there are tons
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of sources of photography education
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available on the Internet some of it is
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excellent from accomplished
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photographers some of it not so good
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from somebody who might mean well but
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lacks the real experience combing
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through all this material to find the
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good stuff is time-consuming and it can
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often lead you down a path with bad
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information with PPA you know you are
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getting your information from a good and
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trusted source curated by photographers
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with experience they offer a huge
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library of online classes with over 1100
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hours of videos also webinars and
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photography workshops as well as live
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in-person learning events PPA
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also hosts their annual conference and
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trade show called imaging USA which is
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the largest Photography conference and
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tradeshow that is put on by
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photographers for photographers as a new
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member to PPA you get to attend your
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first imaging USA for free yeah that
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means all the keynote talks the classes
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the marketing and sales programs the
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tradeshow the vendor discounts
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competitions and so much more
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they even throw some epic parties at
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imaging USA so all the things that I've
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mentioned so far are valuable to anyone
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involved with photography even if
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they're not trying to start a business
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or are money with their cameras now if
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you're in business or looking to start a
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business the list of incredible benefits
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goes on let's start with the data loss
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and negly
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protection which protects your business
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from dissatisfied clients now this is
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not insurance it is referred to as the
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indemnification trust PPA is
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indemnification trust helps active
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members in the US and Canada
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when a client claims that they were
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negligent in providing their services so
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this includes data losses miss shots or
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simply because the client has decided to
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be unhappy assistance ranges from advice
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on handling matters to direct
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intervention and offsetting certain
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costs or losses the PPA trust is
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administered by the law firm of Meadows
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Mitzi and Sutton one of the most
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experienced firms in the world when it
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comes to helping professional
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photographers now because this is not
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insurance your rates will not go up if
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you file a claim the trust also offers
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background support in these situations
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by preparing you for court and if
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necessary hiring a local attorney to
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defend you let that sink in if you have
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an unrecoverable total loss on a shoot
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the trust could be the difference
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between you paying a full refund out of
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your own pocket or only having to pay a
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two hundred dollar deductible while the
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trust provides the rest of the funds
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next on my list of awesome business
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resources that are included in your PPA
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membership are the awesome business
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resources they will help you grow your
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business with customizable contracts and
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templates drafting agreements from
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scratch requires time and expertise and
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I don't advise doing it without
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consulting a lawyer your membership
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gives you full access to PP A's library
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of customizable contracts templates and
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business forms that were created in
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consultation with attorneys you can
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download edit and compare a wide range
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of documents including proposals
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cancellation letters model releases
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copyright transfers and so much more
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and while we're talking about business
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resources we have to mention the PPA
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business guide square one income
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projections tool and financial
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benchmarks research which will help you
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set realistic goals and a pricing
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structure that will help you meet those
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goals you
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be able to gain additional business
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resources and inspiration with online
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articles and the monthly magazine you
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know another tremendous benefit is the
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work that PPA is doing to effect better
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copyright protections for photographers
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current copyright law it's outdated and
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it doesn't account for today's
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technology and the impacts that that has
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on you your images and your business
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PPA advocates by pushing state and
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national legislators to better serve and
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protect photographers rights in our
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technology driven world and they provide
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you with a toolkit of copyright
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resources to help you protect your work
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if competition is your thing PPA also
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sponsors district national and
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international level competitions where
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your images will be evaluated against a
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set of twelve elements to achieve merits
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this way you're not competing against
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other photographers you're competing to
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improve your work so now do you get why
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being a PPA member is worth it whether
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you're just beginning your photography
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journey and we want to start out on the
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right foot or if you've been at this a
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while but you'll want to take your
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business to the next level PPA is where
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do you need to be now look there is so
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much more that I could tell you I wasn't
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kidding when I said it would take two
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hours I mean everything from credential
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and certification programs to online
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social communities to telemedicine
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options for you and your future staff to
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look I'm just some guy in YouTube don't
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take my word for it you need to at least
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make the investment in yourself and your
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career to check out PPA to see if it's a
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good fit for you I've placed links in
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the description below to the PPA website
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and to all of the important sections
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that I mentioned in this video make sure
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you use the discount code that is at the
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very beginning of the description when
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you sign up that way you save extra on
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your new PBA membership now if you have
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more questions about PPA there is a chat
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button at the bottom right of every page
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on their website and of course you can
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tune into my talk chats every Wednesday
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night at 6 p.m. and I will always do my
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best to answer your questions or point
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you in the right direction I hope you
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found this information helpful
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and I hope to see you at the next
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imaging USA until next time please hit
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that thumbs up and subscribe so that you
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don't miss any videos and don't keep all
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this cool stuff to yourself please share
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it with your photography friends
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remember photography is not a
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competition it is a passion to be shared
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now go pick up that camera and shoot
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something because your best shot
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it's your next shot adios
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