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21 USEFUL Digital Marketing Tools To Grow Your Business - YouTube

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hey it's aurelius hope you're doing well

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in this video i've compiled a list of 21

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useful digital marketing tools to help

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market your website business or brand

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all while staying productive so let's

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get to the video this video is sponsored

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by hostinger more on them in this video

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before i begin i've categorized and

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organized these tools into marketing

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creating and productivity i'll list down

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all the tools and resources in the

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description box below as well as

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timestamps to help you navigate through

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this video starting with the first tool

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have you ever ran out of content ideas

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or you needed some inspiration in terms

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of blog titles or youtube video titles

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well check out this tool called title

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generator it will help you generate 700

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headlines with one click so enter your

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keywords i've entered yoga mats click on

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get headlines and in just a matter of

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seconds you've got 700 headlines titles

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and content ideas scrolling down let's

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take a look at some of these examples

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what is yoga mats and how does it work

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12 questions answered about yoga mats

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these titles aren't perfect and may not

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be suitable for your content piece but

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at least this will give you some

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inspiration next up do you want to start

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a website but you aren't tech savvy and

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you simply don't know where to begin

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well that's where hosting uh this video

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sponsor comes in with hosting it on

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their premium shared hosting you can

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host up to 100 websites and you get 100

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gigabytes of super fast ssd storage as

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well as a free domain name when you sign

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up i use hosting up for several of my

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websites because it's super fast in fact

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it's actually one of the top performing

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web hosts in the world in addition i

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love the customer support it's world

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class whenever i have any technical

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issues i can send an email and then

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within 30 minutes typically i get a

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response so rest assured if you do have

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any technical issues you can go ahead

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contact them and they're there to

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happily help you the backend control

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panel of your hosting account looks like

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this very user friendly to use if you

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need to modify and log into your

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wordpress account you can go

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here create your emails here as well as

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creating new domains or sub domains as

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well as installing a new website using

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their auto installer one of its

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standouts is that it's affordable on its

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12 month that is annual plan you're only

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paying about 2.40 per month now if you

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do go on at least a 12 month plan i do

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have a discount for you all you need to

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do is enter the coupon code aurelius and

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then you'll get a further discount

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you'll of course save more if you do go

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on their 48 months plan again use a

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coupon aurelius so for web hosting do

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check out hostinger it's my personal

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recommendation link to hostinger in the

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description box below as well as that

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special discount coupon next up have you

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ever wanted to test between whether

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design a is better than design b well

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now you can do it using pickfu for

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example i ran this poll not too long ago

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i wanted to decide whether to use option

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a versus option b so i ran this test and

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to my surprise option b actually got

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more votes on top of that the poll

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voters actually leave a response so it's

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not just you know choosing a or b but

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they're actually constructive they're

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saying i like teal to pink fade for the

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background of choice b you know i like

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the darker tone makes it more

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professional so they actually give you

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useful feedback that you can take on a

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little caveat though pikview does come

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at a cost however if you do sign up you

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get a 50

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credit that you can use which is what i

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did to run my first poll so big fee is

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great if you want to do some market

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research and perhaps validate a product

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idea before you start spending thousands

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of dollars and spending many hours you

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know on a product that may not even sell

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next up want to write a compelling

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landing page that's based on a proven

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framework well there's this book called

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building a story brand by donald miller

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i highly recommend you read this by the

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way but there is a framework a blueprint

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that you can download online it's

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provided by clearbrand again link in the

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description box below but they provide

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this story brand website blueprint

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simply click on download free pdf enter

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your details download the pdf and then

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you'll be given this template it's in

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pdf format you've got the

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logo you've got the navigation bar call

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to action headline sub headline or call

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to action again some benefits of your

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service your brand or your business then

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some problems so as you can see it's

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simply fill in the blanks rather than

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starting from scratch simply download

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this template follow it and then write

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your copy based on the structure another

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great testing tool is called headline

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analyzer this is a tool provided by

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coschedule.com

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simply enter the title or the headline

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that you'd like to use for let's say

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your article blog post

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youtube video what not once you've

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entered it click on analyze i've already

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clicked on analyze but now you can see

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the headline score as well as the seo

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score this will give you an indication

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as to what things can be improved

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optimized and tweaked you'll see some

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suggestions such as increasing the power

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words increasing emotional words

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uncommon words and decreasing the common

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words scrolling down you're given more

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information and details such as the word

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count the character count and the type

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of headline this comes under this is a

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how-to and they're reading grades so

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this headline reads at an 8th to 9th

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grade reading level so by using headline

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analyzer you can go in there fine-tune

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your headline and of course it's not the

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be-all end-all but at least this is

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something you can start with to improve

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on your headlines moving on do you want

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to know some suggestions in terms of

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what people are searching for on places

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like google and youtube well there's a

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tool called keyword tool i've entered

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some keywords so i've got best yoga mats

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let's say i'm targeting that for my

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latest blog post i will enter that and

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then choose a location and then search

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and as you can see we've got the results

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already keyword tool will give you some

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helpful suggestions such as best yoga

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mats 2021 best yoga mats for hot yoga

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best yoga mats for beginners so this

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will give you some ideas in terms of

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what types of articles or videos to

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create if you do upgrade you will get

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more data such as the search volume the

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trend the cost per click and the

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competition you can also search specific

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sites such as youtube bing amazon ebay

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play store instagram and twitter so with

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keyword tool you can start with a main

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or seed keyword and then expand from

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there finding those smaller niche

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keywords or longer tail keywords next up

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another keyword tool that is useful is

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called keywords everywhere if you search

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on google for whatever keyword you want

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let's say best yoga mat again in this

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example you will see the results right

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if you look here you'll see extra

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details and data of this particular

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result so the traffic per month if i

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hover over keywords everywhere is going

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to give me these results so the organic

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traffic per month for this particular

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and specific url which is 26

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800 times what's more keywords

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everywhere will provide this sidebar

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giving you trend data seo difficulty

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off-page difficulty related keywords

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based on your search term and also what

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people also search for and long tail

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keywords this is an extremely useful

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tool whenever i go to google i can have

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that extra information that google

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doesn't provide otherwise all right

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let's talk about another useful

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marketing tool and that is called hotjar

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ocha allows you to visualize user

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behavior basically it's a heat mapping

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tool you can see and visualize what

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people are actually hovering over what

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they're clicking on and in this demo you

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can see the heat mapping with the heat

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mapping data that hotjar provides you

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can then go in on your website and make

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those optimizations such as moving a

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call to action button that may be too

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far to the left so then you can move it

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to the right another feature of hotcha

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is that you can actually see a user's

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journey so once they land on your page

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where do they go after that do they

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click on this link or that link do they

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go to this section or that section and

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once you find that out you can move

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particular sections or links things like

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that so that you can have a high

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conversion for your website this next

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tool will help you shorten long hand

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perhaps ugly links into shorter and

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brandable links that tool is called

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rebrandly i've used this for a couple of

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years already and really satisfied with

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what it does here's how it works i'm on

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the back end of my rebrandly account

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simply click on new link enter the

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destination url let's take this long url

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for example this is one of my blog

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articles pretty long right what you can

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do is then cloak it so choose a branded

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domain i've already linked up and used

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my aurelius.link domain with my

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rebrandly account or you can simply use

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the default rebrandly link enter a slash

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tag in this example i'm just going to

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use overcome as the slash tag create the

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link and now instead of this extremely

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long link i've got this short link

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that's branded and what you can also do

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is use a qr code and generate that save

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it so that anyone who actually uses and

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scans that qr code goes to this link

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want to start your own newsletter and

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build an email subscriber base well i

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recommend using a tool called convertkit

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convertkit allows you to create landing

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pages email sign up forms integrate with

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many other apps do email marketing of

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course run some automations or create

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some automation funnels as well as

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sending out broadcast messages the

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standard of convertkit is that you can

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subscribers until you need to actually

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upgrade they've got an easy to use

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landing page builder so simply choose a

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template that you like let's say this

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one here and then start editing the

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landing page such as the images right

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here

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changing the headline the call to action

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and also the fields of the opt-in form

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once you're done you've got a landing

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page ready to collect email subscribers

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next up want to get alerts of any

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mentions of your brand or business well

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there's a tool called mention you may be

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thinking is this the same as google

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alerts well it's not because it can

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track and monitor over 1 billion sources

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across the web from press releases

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review sites forums and blogs the

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backend of mention looks like this kind

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of looks like an email inbox i've added

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a new alert for anyone that mentions

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aurelia's channel my brand name and you

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can see it found this one right here

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which was a reply to a recent tweet on

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mine by using mention you can

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consolidate all these alerts of brand

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mentions and things like that in one

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location all right on to some tools for

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creating the first tool i want to

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mention is called kamua it will let you

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resize your videos into other formats

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for different social media platforms

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here's how kamoor works it not only

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resizes your video but it actually focus

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in on that subject so that it only crops

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that area the back end looks like this

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by going to crop settings you can select

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portrait or square now if you have a lot

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of movement and you want to make sure

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you crop only this subject then you want

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to enable auto crop what you do then is

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set the focal point so set it choose the

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actual area that you want to focus on

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save the focal point and once you're

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done click on draft render preview it

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see if you like it and if you are happy

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with it click on download what i can do

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now is upload it as a youtube shorts a

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tiktok video or even an instagram reel

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next up want to present and record at

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the same time and have that little

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bubble or circle face cam at the corner

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of the screen or check out loom it'll

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allow you to do that as you can see in

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this demonstration we've got here on the

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corner and you can do things like

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annotate you can sign up for free but

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you can create up to five minutes per

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video let's move on to some graphic

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tools the first is called in paint have

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you ever wanted to remove particular

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objects on a photo well that's what

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inpaint is for it's free to use you

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don't need to install anything here's

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how it works get your photo ready drag

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and drop it now you're in the graphic

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editor let's say you want to erase and

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remove this umbrella with the two people

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here so i'll zoom in so that you can see

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closer to start erasing you want to use

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the markup tool you can also use the

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lasso tool or the polygonal lasso tool

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too i'll stick to the marker tool

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and now you simply mark it highlight it

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once you're done highlighting click on

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erase and you'll see the magic happen

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just like that it's disappeared and no

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longer exists let's zoom out so you can

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see what it looks like now so there you

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go really easy to use you can remove any

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object from any photo of yours next up

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do you want high quality icons that you

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can use on your website or even youtube

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thumbnails kind of like what i do well

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check out flat icon simply enter a

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search term let's say i want to look for

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laptop icons i've searched it browse

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through the icons i love flat icons so

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much that i've upgraded to a paid plan

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if you find an icon that you like simply

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click it and then you're given some

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options in terms of the sizes that you

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want to save it as now another great

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icon website is called lord icon here's

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what it looks like what's different

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about this is that you're given animated

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icons and in addition to that you can

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actually customize the colors so let's

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say you choose this book icon if you

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look here you've got colors you can

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select the color that you want let's say

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red click on apply now you've got a red

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book so if your brand colors are red

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then you can match it with that you can

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also adjust the stroke so the thickness

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of the lines as you can see there's

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hundreds of icons to choose from so

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there's bound to be something to fit

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your needs all right next up do you want

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to remove the background from an image

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or photo well remove.bg is the tool that

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can do that simply have your photo ready

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i'm just going to use this one of myself

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here and in just a matter of seconds

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you'll see that the background will be

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removed and there you have it and from

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here simply download it if you do want a

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high quality version you will need to

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pay for it you can sign up for a

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subscription plan or pay as you go now

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speaking of these graphic and creation

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tools i've got to mention a tool that

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you most likely have heard of and that

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is canva i've got several tutorials

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around canva so do look in the

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description box below for those videos

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but very briefly canva will help you

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create your ebook covers you've also got

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invitations business card templates

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infographic templates and so much more

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now let's talk about a couple of

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productivity tools that's not so common

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and ones that aren't typical the first

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tool is called tascade if you want to

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organize your to-do's your workspaces

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your projects this is a really simple to

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use app think of taskgate as a to-do app

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but on steroids because what you can do

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is add things like due date assign

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comment upload a file embed it or add a

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timer to this specific task what's more

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you can view your project in different

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layouts such as board view if you like

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that visual kind of view or the kanban

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view you've also got action view a mind

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map view like this and an organization

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chart view like this task 8 is free for

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the most part however i do have a coupon

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so you can upgrade to the unlimited plan

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so you can use all their features no

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restrictions here's how to do it under

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billing simply go and click on one of

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your workspaces and then click on

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upgrade where it says add promo code add

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the coupon code aurelius and before i

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apply you can see that what's due in 14

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days is 60 dollars per year so once you

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apply it that fee will be waived so it's

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all free for life so go sign up for

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tascade to organize all your notes

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projects and to-do's for this next tool

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if you write any piece of content

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whether that be articles you know

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instagram captions or anything this next

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tool may be handy it's called hemingway

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it is similar to grammarly however it's

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not as advanced if you go to

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hemingwayapp.com you can start writing

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right this is the actual writing editor

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if you do want to write without any

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distractions click on write and now you

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won't get any of those highlights but

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i'll explain more what those highlights

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mean but once you are done writing click

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on edit and then you can see the

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readability the grade so it's grade six

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which is good words and you'll see two

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adverbs one use of passive voice in a

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nutshell the highlights are generated by

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hemingway the yellow highlight indicates

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that it's quite wordy so you could

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shorten this anything that's highlighted

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in red is quite dense and hard to read

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any purple highlights mean that you're

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using complicated or technical words

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adverbs are highlighted in blue while

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green means that this is worded in

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passive voice the hemingway app also

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includes a desktop version if you want

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to pay that one-time fee so it's

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available for mac os or windows systems

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alright this final tool is especially

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for youtube creators a popular youtube

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creator named mativilla who talks about

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minimalism and productivity created a

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plugin for chrome it's called goodbye

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metrics so what it does is it will

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basically eliminate the metrics the

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analytics the numbers you know how many

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likes on a particular video now you

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might be thinking what's the whole point

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of not seeing all your metrics well this

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is one of the traps that creators fall

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into they fall into this comparison

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syndrome where they're comparing their

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