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iPad Air M1 Review: Don't Choose Wrong! - YouTube
Channel: Marques Brownlee
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[Music]
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hey what's up um here okay there's a
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book called the myth of fair value
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and in that book it's all about pricing
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strategies for different products and
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things like that and in that there's a
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study that they go over about purchasing
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patterns so in test number one a company
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selling a product offers a regular
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option and a premium option and four out
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of five people pick the more premium one
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so then in test number two they added a
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third cheaper option to see if they
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could maybe increase revenue by looping
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in an audience that's looking for a
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cheaper lowest possible price
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turned out the cheapest option was kind
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of just ignored but it completely
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flipped the ratio of standard to premium
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purchases because now people would
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assume that the middle one was the
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appropriate value so then in test number
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three they took away the cheap option
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but then added an ultra premium option
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over the top
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and this ended up flipping the ratio
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right back to the original premium one
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but also some portion of people just
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went with the more expensive one just
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because that's what they want and so
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this ended up with the highest overall
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revenue generated pricing ladders are
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very real and very much designed to get
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you to spend as much as possible and
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make those companies as much money as
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they can this
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is the new 2022 ipad air with the new m1
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chip inside you can tell because it's a
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nice shiny deeper blue color
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it's nice but it is one of the stranger
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apple products that i've seen in a long
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time because of its price and where it
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sits in the lineup
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because it kind of messes with the
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ladder a little bit so look it's
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actually very simple to understand what
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you're getting here with this spec bump
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which is an even more powerful version
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of the ipad we already know i already
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reviewed the 2020 ipad air and i'll link
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that below the like button so you
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already know what you're getting on the
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outside and then i've already reviewed
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several computers with the m1 chip
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including the ipad pro with this m1 so
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you know what you're getting on the
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inside too
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this is a thin 11 inch tablet
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same exact dimensions as the last ipad
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air so those cases all still work your
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single camera on the back usb type c at
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the bottom the touch id fingerprint
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reader in the power button up in the
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corner and the 11 inch 60 hertz display
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up front running the exact same ipad os
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as every other ipad the reason it's so
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strange is this is the most i've ever
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seen one apple product seem to overlap
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another
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that other product being the ipad pro so
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the last ipad air was already very close
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to the ipad pro right it had basically
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the same dimensions same exact camera
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same battery life and the same software
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features of all the other most expensive
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ipads it works with the same 2nd gen
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apple pencil it's just as thin in my
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review i called it the one true ipad pro
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killer because it's 80 of the tablet for
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200 less dollars and so this year now
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that the new ipad air also gets the
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incredible massively overkill new m1
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chip inside it's one more thing that
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they do exactly the same so the ipad air
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starts at 5.99 and the 11 inch ipad pro
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starts at 7.99
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but let's take a closer look at this
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pricing see this is a pricing ladder
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after all so it's designed to have
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something available at every price and
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then every time you arrive at one price
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there's something a little higher to try
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to nudge you up and try to get you as
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high in that ladder as they can so the
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base price ipad air is only a 64
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gigabyte ipad for 600 bucks in 2022
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that's not really great i mean we got 20
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gig games today so of course the only
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available storage option is straight up
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to 256 gigs which is 150 extra dollars
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so now you're playing in the 750
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territory which is a lot of money to
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spend on an air when for just fifty
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dollars more
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you can get a pro right so now you might
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as well just bump up to the ipad pro so
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you can see what they're doing right
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they're nudging you up a little bit by a
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little bit but the thing is
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the ipad pro
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is more expensive but it's almost the
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same tablet in so many ways so they're
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already practically the same dimensions
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to the point where the ipad air works in
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all the same cases and keyboards that
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the ipad pro works in they're the same
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primary camera on the back the same usb
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c port the same battery life and now the
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same m1 chip so you'd have to think
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extra hard about spending extra money on
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an ipad pro when the list of reasons to
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do so is smaller than ever before now as
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someone who's used both tablets honestly
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one of those reasons is pretty huge
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and then the rest
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are all pretty minor but let's just go
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through each of them so the only reason
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i still pick an ipad pro as a better
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overall experience a better tablet than
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the air is the pro motion display so
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they're about the same size and
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resolution but the faster 120hz refresh
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rate is one of those things that just
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makes everything about using the pro
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smoother and snappier and more
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responsive and that's the thing that
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makes the m1 chip in this ipad air so
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funny which is it theoretically closes
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the gap in performance versus the pro
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with you know rendering and exporting
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and compiling and things like that
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but it does not feel
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as fast
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because of the 60 hertz so those big
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animations where your hand moves across
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the entire screen the unlock animation
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the multitasking gestures the big stuff
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like that you could put a 30 90 in here
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and it wouldn't feel as smooth as the
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pro motion ipad now sure some people
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need to see them side by side and even
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then they barely see a difference in
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which case yeah that person should just
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get the ipad air but i'm telling you for
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me if you're like me
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that's something i would spend the extra
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money for but then the ipad pro has one
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extra camera the 10 megapixel ultra wide
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plus a lidar scanner and a flash the
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ipad air just has a single camera no
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flash so you know for the occasional
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video call or document scanning that's
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totally fine for me and like i said it's
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the same main camera as the ipad pro so
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there isn't even a quality difference
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here then the ipad pro has quad speaker
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audio instead of the dual speakers of
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the ipad air they're both very solid
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speakers and it's definitely a bit
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fuller and louder from the pro but
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that's not something you're going out
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and spending extra money on specifically
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and then the pro has a higher max
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storage so you can go up to 2 terabytes
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instead of just 256 gigs and the usb-c
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port is thunderbolt on the pro instead
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of just faster usbc
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on the air so that might open up some
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potential peripheral options for actual
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pros plugging in drives etc and then of
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course you have face id on the ipad pro
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where you've got the touch id
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fingerprint reader on the ipad air
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honestly at this point
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it's kind of preference like you get
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used to having face id on the tablet
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very quickly when you have it but also
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the good old-fashioned two fingers
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registered on the ipad air works really
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well too so in portrait it's the right
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index finger that unlocks and then in
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landscape it's the left index finger
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great you know what's funny though the
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only other update to the air besides the
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m1 chip being inside is the selfie
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camera is now the ultra wide with center
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stage so it's got the newer
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selfie camera and it's convenient it
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follows you around the room it's kind of
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in an awkward location but it's decently
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smooth with face time zoom calls etc but
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because the ipad pro has the face id
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sensors and stuff technically only that
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older selfie camera will support
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animojis
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and memojis and things like that
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so there's that but that's basically it
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right that's the differences so now
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hearing that list you probably already
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know if you would be tempted to move up
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one more rung on that ladder you know
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maybe 50 extra bucks for promotion does
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it for you like it does it for me or
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maybe you just want a larger tablet
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because you do have the 13 inch ipad pro
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with mini led if you're tempted to go
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large but other than that you know the
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extra camera lidar
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the face id the speakers
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all pretty minor things but then the
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funniest part usually right the ladders
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are designed to try to nudge you up to
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try to get you to spend more and more
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money
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putting one of the features from the
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more expensive model in the less
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expensive model
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just removes one reason to upgrade and
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may actually
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encourage a small number of people
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to move down because now that
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theoretical person who would have spent
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the extra money to get the hugely
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improved processing power of the m1
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now just has one less reason to get the
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pro they can get it in the air well that
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is until the m2 version comes out anyway
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either way it's fascinating it's always
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interesting to see these new products
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come out at these different various
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price ranges i think in that example
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from the beginning of the video you know
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apple clearly has a baseline ipad an
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ipad air and an ipad pro
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and most people don't need to spend the
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extra money to get the most premium ipad
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pro i think the promotion is enough just
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for me and a lot of people would too but
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there's also going to be a bunch of
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people that just spend the extra money
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just because they want the most premium
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thing
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fine but this ipad air is another great
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spec bump
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that actually makes me even more
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frustrated that ipad os
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is not evolving to fully take advantage
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of it but that's a another rant for
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another video either way that's been it
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thanks for watching
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catch you guys in the next one
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peace
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