YouTube Monetization: Which Country Pays Highest CPM? - YouTube

Which countries pay the highest CPM (Cost  Per Mille) in YouTube ad revenue? I'm going  

to share with you which countries are paying me  the highest. So a thousand views from one country  

can end up paying YouTube—and then eventually  me—15 times more than another country.  

So, how do you change your videos to attract those  higher CPM countries? I'm going to show you where  

to find it and some ways, some simple ways, that  you can increase your CPM for those countries.  

So, first of all, what is CPM? Well, it's the  Cost Per Mille. Let's go into the YouTube Studio  

and into the analytics. Your channel needs to be  monetized first with your thousand subscribers  

and 4000 watch hours in the last 12 months, and  

once you are monetized you go to  revenue here. Analytics Revenue.

And you get to see what's called  the Playback-based CPM. I'm going  

to speak about RPM in a minute. CPM is Cost Per  Mille, so this is the cost to advertisers for  

how much they pay for a thousand impressions,  if you like. A thousand views of their ads.  

How much advertisers pay for a thousand  monetized playbacks; more people seeing you,  

seeing the ads that are placed on your channel.  However this is where it gets really interesting.  

Now that Monetized Playback can vary from one  country to another. Now a quick word about RPM.  

So Playback-based CPM. So, that's the old  metric that YouTube always used, which is  

Cost Per Mille. So, that's money going to YouTube.  That's not money coming to me! And the effective  

money coming to me is Revenue Per Mille...how  much I earn for a thousand views. So, why don't  

I just focus on the RPM? Well if I can focus  on the CPM, and if I can find which countries  

are paying more CPM, are paying a higher  CPM, then what I can do is I can target those  

countries in a number of ways. And I'm going  to speak about how I do that in a few minutes.  

But how do I see which are the top countries  by CPM? Well, as far as I can see, I can't  

see it here. I can't see it in YouTube Studio  on my desktop. If I look in here it shows me,

okay, it shows me per video. And I can  see which videos have got the highest CPM.  

Some of them are much higher than others.

But I can't see which countries. However, I can  see it on YouTube Studio on my mobile. And I'm  

going to show you how that looks right now. Now,  on my iPhone, I have the YouTube Studio app and if  

I click on that I get to see the Dashboard and  the Analytics. Let me click on the Analytics.  

Let me go to the Revenue tab. I get to see  my estimated revenue. I get to see which  

of the kinds of ads that are earning me the most  money, and to my surprise it's the skippable ads.  

Now, I get to see which videos are earning me the  most. With all of these metrics I can change that,  

too. Instead of doing it by the for the last  28 days, I could do it for the last 90 days,  

just to see a more complete pattern there.  But now this is the really interesting thing,  

is the Top Geographies by CPM. In other words,  the top countries. So if I click on here,  

now I'm based in Australia  and my Australian CPM is $18.  

Compare that with India, which is down  the bottom here, which is only $1.  

And just to show you that that's not an outlier,  it's not something unusual, if i go back 90 days,  

I still see the same pattern. So what that means  is that in these top countries here Australia,  

Canada, the UK and the US, if I can get a thousand  views from those countries because the ads are  

sold, are purchased, at an auction advertisers  tell YouTube "I will pay up to this much money to  

get an ad to get views on this or that channel",  what happens is that those those amounts can vary  

from one country to another. And so it makes a lot  of sense for me to to target those top countries  

to increase my ad revenue. So, it's not just  the total number of views. As you can see,  

a thousand views from India is worth a dollar,  $1.07 to YouTube, whereas a thousand views from  

Australia is worth $18.74 today, or over the last  90 days, okay? So I can see that some countries  

pay a lot more for a thousand views than other  countries pay YouTube, and then that eventually  

will come back to me in terms of the RPM  (Revenue Per Mille). So, what can I do  

to get more views from those countries? Well, here  are a few things. Number one is I can specifically  

mention those countries in my videos. Maybe a  national holiday or something like that. Then  

those sort of things are more likely to get a  higher number of views from those countries.  

Number two is refer to those countries,  things in the description, in the titles,  

maybe even in the tags as I'm creating a video. A  third and really obvious one is to post my videos,  

to upload my videos, or schedule my videos at  times that that I know viewers from that country  

are more likely to be online. Now there are a  number of other ways that you can get in front of  

that particular audience. For example, you could  do a collaboration with somebody from that country  

that you are trying to target. Or you could share  on social media around a particular topic that  

you know a country is especially focused on or or  interested in right now. A few other ways that you  

can draw interest from a particular country.  Another popular one is to set your subtitles  

and to set the language of that country so if  you're targeting English here, I go through,  

I go and edit my subtitles here and I make sure  that the language is English and I go in and  

fix these captions before I publish them. Tidy  them up from from YouTube and then publish them  

and that's more likely to attract ads from those  countries that you are particularly targeting.  

And I can see when my viewers are online  by going into the YouTube Studio analytics  

into the analytics here  and then into the audience.

And what I see, for example, is that most of  my viewers the top time for them is 3 am. 3 am?  

Yeah that's 3 am Sydney time, which is actually  US Eastern about midday and so what that means is  

that I can schedule my videos to post at those  times if I'm reaching out to that particular  

audience. There's a lot more that you can do  to boost your YouTube channel and to grow your  

revenue, even if your channel is not that big.  My channel is sitting at about 1500 subscribers  

at the moment so it's not that big. This is a  really simple way of increasing your revenue. Hey,  

if you are interested in learning more about how  I am growing my channel, my channel is basically  

around Zoom and around how to use it but I'm also  sharing how I'm growing my YouTube channel on the  

way and so if that's something that interests you  hit that like button and subscribe to my channel.