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Culture eats strategy. Who defines your company culture? (Business Mentor and Investment Banker) - YouTube
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joe no middle name founder brainshare what聽
is this culture thing i keep hearing about聽聽
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well sean thanks for joining us here it's awesome聽
to see you again and culture eats strategy聽聽
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for breakfast that's tom peters now when we talk聽
about culture everyone was like what does that聽聽
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mean how do you do that how do i adjust my culture聽
and that's one of the key factors because how do聽聽
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you define culture sean i don't know i mean i聽
keep hearing about some of these companies that聽聽
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are successful but it's a toxic culture and then聽
it just destroys itself and then there's lawsuits聽聽
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once there's money and that all these bad things聽
happen but i don't know joe do you have a better聽聽
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definition of what culture actually is then you聽
know what happens when you have a toxic culture聽聽
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or you know the culture is more bully each聽
other yell each other where they're you know聽聽
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backstabbed kind of like game of thrones kind of聽
like game of thrones then actually some companies聽聽
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might look and feel like game of thrones and聽
so a couple of things that i like to say is聽聽
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that company culture is defined by the worst聽
behavior a leader is willing to tolerate so聽聽
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think about your business your company and what's聽
being tolerated there now one of the other things聽聽
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is if you don't define your culture it will be聽
defined for you and i guarantee you you will not聽聽
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like it so one of the basic foundation pieces is聽
defining your culture and then living up to it聽聽
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when you define your culture that's how you hire聽
and fire people i'm going to tell you a true story聽聽
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i was working for a little electronics company聽
that was a fortune 50 company that's tiny yeah聽聽
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it was pretty small if you look at my linkedin聽
and figure out who it is oh anything higher than聽聽
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five i only look at well the the couple one of聽
our company culture um uh foundational pieces聽聽
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is we didn't talk bad about our competition that聽
was just one of our company culture things right聽聽
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well one of our top sales people adam event聽
was actually talking about about competition聽聽
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now after the event now i was young in my聽
career i didn't understand things so bad聽聽
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but that employee was terminated and聽
i was just flabbergasted how can we聽聽
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terminate one of our best sales people聽
we're talking about about the competition聽聽
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i didn't understand that as part of the company聽
culture as part of that's who we are we don't talk聽聽
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bad about the competition and that's it that's聽
part of who we are simon sinek talks about this a聽聽
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little bit and know your why why how you know and聽
defining that but company culture is everything聽聽
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and you must define it otherwise it will聽
get defined for you and after you define it聽聽
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it must be live and i mean you have to hire and聽
fire to that company culture that you've defined聽聽
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wait so joe are you trying to tell聽
me say you want this culture of聽聽
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friendliness where everyone is helping each聽
other where everyone's growing together聽聽
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but this top salesperson comes along聽
you have the opportunity to hire them聽聽
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and everyone knows it's a very toxic person聽
that you know speaks bad about everyone and will聽聽
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basically kill anyone to get ahead in life are聽
you trying to tell me that person could alter the聽聽
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culture of the business if they will alter the聽
culture of the business because the culture is聽聽
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defined by the worst behavior a leader is willing聽
to tolerate so if you want to look at some books聽聽
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or some information about that in my uh expert聽
opinion five dysfunctions of a team is one of the聽聽
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best books the advantage which is the follow-on聽
to that is another great book that talks about聽聽
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a smart organization versus a healthy organization聽
and after you read the book you'll i think you'd聽聽
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much rather have a healthy organization than聽
a smart it's people working together because聽聽
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teamwork is about teamwork is the only place that聽
math doesn't work interesting so let me explain聽聽
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in teams one plus one could equal three or even聽
five when two or three people work together聽聽
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they can have the same effect as five six or even聽
ten people working individually so the finding聽聽
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the culture living it breathing it make basing聽
your hiring and your firing processes on that聽聽
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is a key success factor to growing a business聽
that could be sustainable predictable stable聽聽
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consistent and emotionally connected which to聽
me is a legacy business wow and those legacy聽聽
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businesses i mean they're the ones that have the聽
value when they go out to market but let's save聽聽
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that talk for another day joe how do you want to聽
wrap up this this episode well if you're not sure聽聽
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about your culture or you want to evaluate some聽
things give us a call at brain share coach 408聽聽
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899 6737 and we'll schedule a free consultation聽
if you want to reach sean please feel free to聽聽
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give me a call and i'll connect us up wherever he聽
may be in the world doing deals all over the world聽聽
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making and helping businesses get the most聽
out of their companies joe thank you for that
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