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The Current State of Fitness Entrepreneurs - YouTube
Channel: GaryVee
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- I think everybody defaults
into what comes easy to them.
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Greatness comes from adversity
and looking the challenge in the
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eye and having the
intestinal fortitude
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to step up and go after it.
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But it's just making
every fucking minute count.
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Every minute has to count.
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Every minute has to count if you
want so much because you just
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don't have as many
of them as you think.
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You just don't.
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I think it's easy for you
fitness entrepreneur to do
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the push-ups, to do the squats,
to do the deadlifts because
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that's how you got here.
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You started fitness now you want
to make some money by having
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those guns or that ass, right?
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And so, I think you default into
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what's easy without
recognizing what's hard.
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It was hard for me
these over these last
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16 months to get
into better shape.
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It was easy for me to
build $50 million businesses.
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Just the truth.
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I know how hard the last 16
months of waking up every day,
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not eating everything I wanted
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and by doing
the work was for me.
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That's the same thing
that's going on in the fitness
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entrepreneur, fitness
wantrepreneur space is of course
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you're spending more time to
work out sessions because you
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want to pass on
replying to everybody.
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You want to pass off,
you know, the marketing.
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You want to pass on
doing every podcast.
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You want to pass off the
creative on Instagram that will
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get you business versus the
vanity of getting a bunch of
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likes 'cause you look good.
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So you want to pass
off all that other stuff.
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The same way that I wanted to
pass off getting up, running,
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working out, lifting,
squatting, stretching.
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I didn't want to it.
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- Three, two, two,
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one, good.
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- Ah! Fuck!
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But I could work 18 hours a day.
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You're just the reverse of me.
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One reason I talk about not
having the perfect selfie,
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the perfect lighting in a world
where that's what you're selling
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is to show
vulnerability and authenticity.
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I think if you're gonna have
80 pictures of you looking
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phenomenal, if I looked as good
as all of you and had all those
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phenomenal photos, I'd be
waiting for the day that I had a
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huge god damn zit on my forehead
and took a picture of that
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because showing that real.
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Look at how much real is in
your feed versus how much fake.
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A lot more fake.
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A lot more perfect lighting,
a lot more oiled up.
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Where's the real?
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Show me the real.
Show me the real.
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That's what's gonna resonate
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and so I think
you need some balance.
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Everything one way isn't enough.
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Create a little cadence
to having some offsetting
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characteristics
that make you way more
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approachable
than the alternative.
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I get 8,000 emails a year,
15,000 emails a year saying
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"Gary, I've been
doing it for nine months
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"and I don't see anything."
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I now have empathy for that
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because I'm doing the
same thing in working out.
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I can see little results but if
you told me I was going to work
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out every day for 16
months and this is what I get,
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I'd feel good about it but
it's not exactly what I wanted.
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That's what you're going
through in your business.
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You've got to put in
the work day in and day out.
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I work 12, 15, 17, 18
hours a day every single day.
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Right now, I'm filming this.
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My company's got
a party going on.
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Do you know what's
going on out there?
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Actually, you know what?
Come with me.
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Actually this is perfect, DRock.
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Here's what's
going on out there.
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Right and I know the lighting
is not good so sorry DRock.
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But they're partying while
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I'm putting in
the work right now
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making this content.
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That is the point.
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The point is that I'm putting
in the work while everybody else
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out there is
enjoying themselves.
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That's it. And so you
got to put in the work.
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You want muscles, you
gotta actually do the weight.
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You've gotta
actually put in the work.
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You want a business,
there is no shortcut.
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So the progress you made
and you made over the last
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5, 10, 12 years in your fitness
is exactly the same thing that's
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gonna happen in business.
There is no overnight success.
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There is no one year
you've done it well and
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now you have the
biggest business.
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It's day in an day out.
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I've been an
entrepreneur since I was eight.
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I'm 40 now.
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That's 32 years of practice.
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Now you've
decided to really do it,
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doesn't happen overnight.
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You got to put in the work.
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