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How to Negotiate Your Salary, Signing Bonus & More - YouTube
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The question we get from candidates quite
a bit is what鈥檚 the best way for me to negotiate
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my salary and some very basic negotiation
techniques apply whether you鈥檙e negotiating
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your salary or anything else. The challenge
is when I鈥檓 negotiation my salary it鈥檚
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very personal to me and therefore it鈥檚 much
harder and much more likely to make a mistake
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then if I鈥檓 negotiating for a car or a refrigerator
which is much less personal, right, when I
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get into my salary myself worth and all those
things are tied up in that but the answer
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is very simple actually, in any negotiation
the person that first puts forth the number
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usually loses so you don鈥檛 want to be the
first person to put forth the number. Now
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if the employer or potential employer asks
you what you were making, what are you making
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or what did you make at any point in time
in your history, share it with them. Be accurate,
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do not exaggerate it by 10% hoping that you
can get a bump from there it is far too easy
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in this day and age to check and verify exactly
what you are making. And most employers do
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now ask for compensation verification so what
you want to do when they ask is what is it
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you鈥檙e looking for for this opportunity,
what are your salary expectations for your
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next step, what does a good offer look like
for you any of those questions. The answers
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really simple, I鈥檓 only looking for what鈥檚
fair based on my experience and background
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and the challenges of the role and then don鈥檛
say a word.
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Should I Ask for More Money
When you鈥檙e looking to take your next step,
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right, and I don鈥檛 care if you鈥檙e at a
manager level looking to go to Director or
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at an AVP level looking to go to CMO. The
reality is you鈥檙e going to get up every
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day and go work in this environment and the
most important thing is that you鈥檙e excited
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about doing that. Now most people don鈥檛
want to go do that for free so there is an
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expectation of compensation but even the most
well paid job if you don鈥檛 really love what
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your doing is going to get old really quickly.
So now as we say make sure that whoever is
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offered the opportunity expresses that offer
first as far as what the next step is then
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you have the opportunity to go back and if
it鈥檚 not something that meets your expectation
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and ask for more, right, so typically what
we find is that if you are a local candidate,
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a candidate that is not going to require relocation
the bump you鈥檙e going to receive from company
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A to company B is typically around 10% it
might be a little more if you can get a 15%
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you鈥檙e doing great. If they are asking for
you to relocate that鈥檚 additional complication
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for you, additional complication for your
family, you have to go through a lot of pain
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to do that and in that case we are seeing
more of a 15% increase from where you were
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to where you鈥檙e going to be.
Should I Trust Salary Guides?
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So there is a lot of information out on the
internet about what salaries should be, right,
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and what salary guides are or what salary
is for this industry or for this organization.
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And the reality is we have found them to be
unreliable and the other reality is it doesn鈥檛
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matter all that much because the only thing
that matters is your career and how to move
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yourself forward as much as possible and you
want to take a step forward both from an experience
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perspective and a step forward from a compensation
perspective every time you make a move. What
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you don鈥檛 want to do is worry about how
does that compare to who else is in this role
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or how does that compare to anything else
because you鈥檙e coming at it from your unique
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perspective and as long as your growing that鈥檚
the most important part.
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What else Should I Negotiate
Outside of the main factors of compensation,
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the main factors of compensation, what鈥檚
my base salary, what鈥檚 my bonus, and what鈥檚
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my stock or long term incentive if there is
any offered with this position. Then you get
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into the smaller kind of pieces of the puzzle
like paid time off, signing bonus things that
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are important but probably not make or break
to you taking a job or not taking a job, right,
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and certain things you can鈥檛 negotiate,
you can鈥檛 negotiate healthcare, you鈥檙e
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not going to get a better package then the
person coming in next to you. You really can鈥檛
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negotiate for the match on the 401K, that鈥檚
set across the organization, it is what it
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is. The things you can negotiate that are
smaller items are paid time off; typically
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there is some flexibility and some wiggle
room on that. If their offering you two weeks,
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you鈥檙e not going to get five but you might
get three and most organization have some
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flexibility for a sign on bonus and really
the amount of that sign on bonus varies a
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lot based on your level in the organization
but it鈥檚 always okay to ask.
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Should I Take a Counteroffer
The other thing you run across from time to
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time is we have a candidate get a counteroffer
and this is very simple, don鈥檛 take it.
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There was a reason why you were looking to
leave in the first place. There was a reason
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why you chose to go specifically to the employer
you accepted an opportunity with and you need
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to go ahead and follow through on that commitment
that you made. Counteroffers are made as a
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reaction to you leaving and a fear about what鈥檚
not getting done because you鈥檙e not there.
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It鈥檚 not a proactive step to help you grow
your career. It鈥檚 not something that they
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thought was the right thing to do for you
until you said you were going to leave. And
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if you except the counter offer there will
always be that question of is this individual
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looking, are they someone who can stay with
this organization and it really negatively
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impacts your ability to get promoted going
forward. The other thing we find and there鈥檚
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plenty of research out there on this is that
well over ninety percent of candidates who
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accept a counter offer, well over ninety percent
of people who accept a counter offer are not
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with the firm they took the counteroffer from
within twelve to eighteen months and that鈥檚
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because your loyalty is in question and your
never looked at the same way again. You鈥檙e
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actually better off leaving the organization
and coming back years later, in which case
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no one will ever question anything then you
are staying there through a counteroffer.
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