馃攳
Real Estate Agent SEO: How to Rank your Properties in Google 馃彙 (Free Tools + Keywords) - YouTube
Channel: COLLINSEO
[0]
seo for real state agents or real estate agents聽聽
[4]
you might be a real estate agent yourself trying聽
to improve your website visibility in google聽聽
[9]
or you might be someone like me who does seo for聽
different people on different businesses i have聽聽
[14]
a client that is a state agent some time ago i聽
remember myself searching for information about聽聽
[20]
real estate agent seo so now that i know how聽
to do it i'm gonna show you guys how you can do
[46]
or challenge you face when you do seo should聽
always be oriented back to your business goal聽聽
[53]
and real life goals that's what always comes聽
first and then seo follows the point to do seo聽聽
[59]
is to gain visibility and turn that visibility聽
into clients so in simple words seo has to make聽聽
[65]
you money having said that as a real estate agent聽
you're trying to align what your potential clients聽聽
[71]
are searching for in google with what you offer聽
as a business and convince them to buy from you聽聽
[76]
by offering the value when the most needed at聽
the end of the day seo is just good old marketing聽聽
[82]
trying to sell to do that you need to know who聽
your potential clients are to answer a question聽聽
[87]
you need to ask yourself more questions what聽
part of the world are your clients from how old聽聽
[92]
are they how much money do they have what problem聽
or need do they have that you can solve how much聽聽
[97]
are they willing to spend to resolve this problem聽
and the reason why you need to ask yourself these聽聽
[101]
questions is to make an informed decision when you聽
try to find what these people search for in google聽聽
[106]
which is the next step this action is actually聽
called making an seo buyer persona if you don't聽聽
[112]
know who you're selling to you are completely lost聽
now that you have a broader view of the spectrum聽聽
[118]
of people that you want to target let's do some聽
seo the best free seo tools for state agents it's聽聽
[127]
absolutely possible to do seo for free you聽
just need to know where to find these tools聽聽
[132]
and most of the time how to play around with their聽
premium features these are the eight tools we're聽聽
[137]
going to use for this video uber suggests the聽
free mos plan a chrome extension called seo minion聽聽
[143]
another extension called keyword server a hrefs聽
free button checker to do link building that's聽聽
[149]
the last point in the video and the two secret聽
tools i'm going to give you as you're watching聽聽
[152]
real estate agent keyword research so it's time聽
to find out what your clients potential clients聽聽
[160]
really want so how are we going to do this聽
we're going to see what they search for how聽聽
[166]
many times they search for it what do they聽
want to see when they search for it and if聽聽
[171]
you should make a page for this keyword or not聽
you first need to know what seed keywords are聽聽
[178]
a seed keyword in seo is a more general word or聽
set of words that can describe your business you聽聽
[185]
can normally find seed keywords asking yourself聽
these questions i will use my real estate agent聽聽
[191]
client as an example throughout this video聽
so our set of seed keywords are the more seed聽聽
[196]
keywords you have the more of the others we're聽
gonna find i'm gonna tell you about the others聽聽
[201]
let's go and hunt some more keywords and聽
to do this we're going to use ubisoft聽聽
[208]
the free plan from moz and the first secret tool聽
i have for you which is my own template that i use聽聽
[215]
myself with my clients you're going to use this聽
template throughout the whole video and you can聽聽
[220]
download it in the link in my description all聽
you have to do is click the link you will find聽聽
[225]
a template and make a copy of it it's a google聽
sheets template and once you have your own copy聽聽
[231]
you can personalize it and follow through with聽
this video the first tool we're going to use聽聽
[235]
is ubersuggest and what this tool does it gives聽
you keyword ideas and suggestions when you feed聽聽
[241]
it a seed keyword so what you have to do is type聽
one of your seed keywords like property for sale聽聽
[248]
and search so you can see you have the monthly聽
volume and other types of information but what聽聽
[254]
you want to focus right now is in the suggestions聽
it gives you keyword ideas so you click view all聽聽
[261]
keywords and export to csv and you can聽
see it has downloaded the keyword ideas聽聽
[267]
what you want to do now is to import the suggested聽
keywords from ubersuggest so you press file import聽聽
[277]
upload add the csv file and then press insert聽
a new sheet port data and this is what we聽聽
[286]
have now okay select the keyword column and the聽
search volume and with control pressed press the聽聽
[295]
keyword and the search volume because we don't聽
want that and copy go to the keyword research聽聽
[303]
put it here the sheet i've given you聽
it has already a conditional format
[312]
which is going to make the highest volume keywords聽
green and the lowest red so it will be way easier聽聽
[319]
to identify the high volume keywords when you聽
have a whole list of them which is what we're聽聽
[324]
going to do next what you want to do is do聽
the same using the most free version it's a聽聽
[330]
bit more powerful it actually gives you keyword聽
base on relevancy and it's just the same thing聽聽
[336]
as uber suggests export csv and then import it聽
the same way we've done it's easy right so the聽聽
[344]
same thing you have to put your seed keywords聽
and do the same process with uv suggest and mods聽聽
[349]
when you finish this you're gonna have a huge聽
list of keywords which is exactly what we want聽聽
[354]
we want a list so big that you get scared you聽
you're going to be like whoa whoa i have to go聽聽
[359]
through all these keywords don't worry that's why聽
we're going to use filtering so what i want you聽聽
[364]
to do now is filter them with the most popular聽
keywords on the top you select the whole sheet聽聽
[369]
create a filter we got our seed keywords we聽
searched them in the tools we got suggestions聽聽
[375]
we want to do the same with the most popular聽
suggestions so for example looking around i聽聽
[381]
found that cheap flats for sale is a keyword聽
that is relevant to my business i offer flats聽聽
[388]
cheap and they're for sale so we pick that keyword聽
and then we put it in our tools again with this聽聽
[395]
you can imagine the monstrous amount of keywords聽
we're gonna get and it's exactly what we want聽聽
[401]
the more keywords you have the more you know about聽
your potential clients and what the searching for聽聽
[406]
google the next point within our keyword research聽
is what are king keywords and prints keywords聽聽
[413]
and no this is not a real seo term this is聽
something i invented myself but i always聽聽
[419]
like to make weird analogies and examples with聽
things i feel they stick better in my head when聽聽
[424]
i do it i like to call king keywords to the most聽
popular keyword that acts as a tip of the iceberg聽聽
[431]
for a specific topic let me give you an example聽
within the topic of buying a property in spain聽聽
[436]
we have three keywords and as you can see property聽
for sale in spain is the most popular keyword聽聽
[443]
which means this one is the king keyword and聽
the other two other prince keywords prince聽聽
[448]
keywords are variations of the king other ways聽
of searching for the topic of buying a property聽聽
[454]
in spain now that you know the theory or my theory聽
about these two types of keywords let's continue聽聽
[461]
with our keyword research first you need to look聽
at the huge keyword list you have in your sheet聽聽
[467]
and get rid of any that are not relevant for your聽
business if you don't sell houses in cornwall then聽聽
[474]
we don't want that in your list the next聽
step is to find the king and the prince聽聽
[479]
keywords within your list to do this you have to聽
group the keywords that have the same intention聽聽
[484]
or the same topic go to your huge聽
keyword list and ask yourself聽聽
[489]
why do people search this what do聽
they want to see so a way to know聽聽
[493]
what people want is to search it in google and i聽
can straightaway see that people when they search聽聽
[498]
this people are looking for information rather聽
than buying they're not looking to buy properties聽聽
[505]
real properties in you in the uk but rather聽
information so now from all your list of keywords聽聽
[511]
you have through the ones that are not relevant聽
for you and you have grouped them into intention
[517]
so right now you might be wondering why do i need聽
to do this it's very simple you want to optimize聽聽
[524]
the page you're going to create to target the king聽
keyword then you can add or sprinkle any of your聽聽
[531]
prints keywords within that same page i'm going聽
to show you how to optimize your page in step 5.聽聽
[536]
so if you're following along you might be聽
wondering how can i know if i should make a聽聽
[542]
specific page for a keyword you have to see if聽
your seo competitors are actually doing pages聽聽
[547]
for this topic or keyword to do this you have to聽
search both keywords in google and check out what聽聽
[553]
you see if both keywords give you similar results聽
then it's not worth making a specific page about聽聽
[560]
that and here is where i show you the second聽
mystery tool the same way you downloaded the聽聽
[566]
template the link is in the description the same聽
thing is a google sheet let's get into it this聽聽
[571]
tool is going to tell you the differences between聽
one serve and another another tool in this case聽聽
[576]
one of the chrome extensions called seo minion the聽
reason why we need this tool is because we need to聽聽
[582]
scrape or extract the search engine results page聽
into our sheets let me show you in the screen聽聽
[589]
go to google and search both of your keywords聽
then when you downloaded your chrome extension聽聽
[594]
you have to go here and press go now you've copied聽
the first 50 results then you have to go to the聽聽
[601]
new sheets i've given you and paste it now do聽
the same for the other keyword so you might be聽聽
[606]
thinking what does this tool actually do so as you聽
can see here some of the results have become have聽聽
[612]
gotten red so any of these that have turned red聽
are also in the second column so this saves you聽聽
[619]
a lot of time because in this case both keywords聽
show a few similar results meaning this page is聽聽
[626]
showing for property tax in spain and capital gain聽
tax in spain but there aren't that many duplicates聽聽
[633]
which means it might be worth to create a page聽
specifically about this another example of this聽聽
[639]
with keywords with buying intention will be with聽
property for sale in alicante and property for聽聽
[644]
sale in alicante with swimming pool should i聽
make a specific page for my houses in alicante聽聽
[650]
or wherever you are with swimming pools or will聽
my general page with properties also rank for the聽聽
[657]
with swimming pools version look what we got聽
here you can see that everything is red almost聽聽
[665]
this tool saves you a lot of time because you聽
can see everything visualize in one second聽聽
[669]
you can see how we saw it very fast that this is聽
not worth doing it imagine doing it without this聽聽
[674]
tool you will have to go one by one with both聽
windows open trying to see if one page is also聽聽
[680]
showing in the other one it's a real time saver聽
and the keyword research is done the next points聽聽
[686]
are going to be way faster and you've gone from聽
seo level 1 to seo level 37 and most importantly聽聽
[696]
i'm going to start a weekly newsletter with all聽
the articles and learning resources i have found聽聽
[701]
that week so basically this newsletter is going聽
to have everything i use to learn seo for free聽聽
[707]
for you sign up to my newsletter that is in the聽
description you're gonna learn super seo i do聽聽
[713]
seo and i actually learned most of it online and聽
it's possible to learn it online and i want to聽聽
[718]
make sure that my channel and my blog blog my blog聽
and my website that you can check in the list in聽聽
[723]
the description really offers value so let's get聽
into it point number four is seo content research聽聽
[730]
for real estate agents what we're going to see in聽
this point is what your competitors have created聽聽
[736]
and to establish how to create something more聽
valuable this is super important step number one聽聽
[743]
is to go to the on page tab in your sheet then聽
you have to search your king keyword in google聽聽
[750]
and scrape like we've done before the search聽
engine results so for example we're going to聽聽
[756]
use the keyword property for sale in altea it's聽
a popular touristic town here in spain type it聽聽
[763]
and then copy the results now i want you to scan聽
each website to find out what they are about and聽聽
[771]
what content do they have but most importantly聽
i want you to ask yourself this question聽聽
[776]
how does this page answer the intention of the聽
person who searches for property for sale in altea聽聽
[783]
with this specific keyword you can see that most聽
of the top results actually show you a list of聽聽
[788]
properties in the area if you do this correctly聽
your probabilities of ranking high are going to聽聽
[794]
go up stratospherically regardless of your聽
website's authority or amount of links you聽聽
[799]
have because this is exactly what google wants聽
pages that answer the intention of the user聽聽
[805]
by the way link building for real estate聽
agents is the last step in this video聽聽
[809]
with my own client when i created the page聽
for the keyword property for sale in altea聽聽
[814]
i saw something very interesting most of the top聽
results were taken by websites with sheer power聽聽
[820]
authority and amount of links there's not much聽
you can do about that however their content聽聽
[825]
sometimes was inexistent or they just had vague or聽
mostly relevant texts about the beaches in altea聽聽
[831]
or the restaurants in the area do people聽
who search for property for selling aldea聽聽
[836]
want to know about beaches well maybe or do you聽
think they would rather know about buying property聽聽
[842]
in this area i mean they've literally told you聽
what they want their intention is to buy a house聽聽
[849]
so let's give them valuable information throughout聽
their own journey to buying a house and who knows聽聽
[855]
they might even buy from you for you to see i聽
created a page with property listings in this聽聽
[861]
area and valuable information like now that's聽
more helpful than knowing about the restaurants聽聽
[869]
although they're pretty nice i've been there point聽
number five is seo on page the only thing you need聽聽
[875]
to know is that the reason to do seo on page聽
is for your website to make it clear to google聽聽
[881]
what it is about there's a lot of websites聽
that don't do this correctly so doing this聽聽
[885]
is going to definitely give you an advantage聽
so the first point is to write the content聽聽
[889]
the second point is to make the content readable聽
using short paragraphs and bullet lists if you聽聽
[896]
make the content easier to digest digest it means聽
that they're going to stay longer in your page聽聽
[901]
and this is a signal for google that people聽
are liking your page add the most important聽聽
[906]
information and keywords at the beginning of the聽
page surround your titles when with an html tag聽聽
[913]
called age which basically tells google that聽
this is a title add between two or five links聽聽
[919]
to other authoritative websites where it makes聽
sense for example if you have a page about taxes聽聽
[925]
you might send people to a website about how to do聽
specific tax in that country a government website聽聽
[932]
add a minimum of three links to other internal聽
pages in your website the next point is to make聽聽
[938]
your meta titles inciting make sure the people聽
click also add your king keyword in the title聽聽
[945]
to make sure your title is inciting and that it聽
makes people click check the other titles your聽聽
[950]
competitors have and try to make it stand out聽
for example i created a page about the spanish聽聽
[957]
property market and i found out that adding the聽
year and a question will make it more exciting聽聽
[963]
with your images make sure the images you use聽
in your page are relevant compressed and that聽聽
[968]
the name of the file and the alt attribute聽
of the image has keywords on it finally and聽聽
[975]
i will make another video specifically about聽
that add schema markup with my client i added聽聽
[981]
a schema markup called faq and the result of聽
this is getting this nice box with the questions聽聽
[988]
obviously this is really good because it makes聽
my result way bigger than the competitors now聽聽
[994]
your content is easier to consume by your readers聽
and way easier to understand for search engines聽聽
[1001]
link building for real estate agents from the 200聽
plus factors that google uses to rank websites聽聽
[1008]
links are still the most powerful one think聽
of people linking to your website as votes in聽聽
[1015]
google's eyes this factor is completely ingrained聽
in google's algorithm from the beginning and it's聽聽
[1021]
called pagerank and no it's not page as on your聽
page but rather as one of google's founders called聽聽
[1028]
larry page the more links your websites and pages聽
have the higher your page rank is and the more聽聽
[1036]
worthy you are to rank so let's get to it we聽
almost finished guys i want you to look at the聽聽
[1042]
list of competitors we scraped from the web when聽
you did your content research in this case to聽聽
[1048]
make the example more clear i'm going to use the聽
keyword about taxes which is the one i use with my聽聽
[1053]
client you can see here my 10 top competitors for聽
the keyword property taxes in spain now i want you聽聽
[1060]
to open the last tool on this video which is the聽
ahrefs free buckling checker what this tool does聽聽
[1066]
is it checks the top 100 links to that page let's聽
check this example this was a competitor it has聽聽
[1074]
30 websites linking to it the next step is to聽
visit these websites that are linking to it聽聽
[1079]
and check where the link is why is the link聽
there basically see the context of the link聽聽
[1084]
the reason you want to do this you find a possible聽
link prospect that is linking to your competitor聽聽
[1089]
you tell them that your link could be relevant聽
to them you basically want to offer value to do聽聽
[1094]
this you want to contact the website owner as聽
you can see an example here i send this message聽聽
[1100]
and i actually got a link from them and i did聽
not ask fodderlink at all you have to use some聽聽
[1106]
psychological copywriting techniques to聽
make sure that people open your email and聽聽
[1111]
make sure they're interested and they read聽
it one link like this counts even more than聽聽
[1116]
a hundred irrelevant links people sometimes buy聽
them people exchange them whatever they do but聽聽
[1122]
the link like this is super relevant these are聽
the links that google wants to see directed to聽聽
[1128]
your website keep in mind that this technique聽
i've told you and there are many techniques聽聽
[1132]
works better when you have a page that offers聽
value like an informational page and that's it聽聽
[1139]
now your real estate agent website has gone from聽
seo level 37 i think i said to seo level 77 i like聽聽
[1150]
seven do you want it to go higher do you want it聽
to go to level 100 you can do that if you follow聽聽
[1156]
me on youtube and most importantly sign up to my聽
newsletter that is in the description now i'm just聽聽
[1162]
going to go to to eat i'm so hungry and then聽
i will think about my next video idea let's go
Most Recent Videos:
You can go back to the homepage right here: Homepage