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Drive Tremendous Traffic to Your Real Estate Open House | TAKE A LISTING TODAY | ProspectsPLUS - YouTube
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welcome to the take a listing today
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podcast who are hosts Jim Studebaker ed
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and Todd Robertson to give you
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strategies to get you out of the office
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right now so you can take a new listing
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today
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and now here's Jim and Todd here we are
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again podcast number four we're making
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progress on Lee yeah who knew we would
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be along this this set this far four
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shows four shows up to 14 followers
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already I mean things are just blowing
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up on our end beautiful I have a couple
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more hello welcome I'm Jim Studebaker
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I'm Todd Robertson and of course with
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this house as always is our producer
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Lisa gray all right so today we have a
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wonderful topic for you and it has to do
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with open houses every agent loves to do
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open houses right correct they probably
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don't and open houses everybody knows
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about them
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it's been around forever a lot of the
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speakers in past used to make fun of
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them however if an agent is sitting at
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their desk or office today having a cup
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of coffee with our strategy on open
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houses which is going to give you two or
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three slivers two or three ways two or
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three campaigns to potentially by the
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end of that day have a piece of paper
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signed with a listing in your hand
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that's the goal because a lot of agents
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will hold an open house to do what just
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to appease these sellers they already
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have that listing and the sellers are
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saying what are you doing to earn your
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commission exactly you hold an open
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house and it's a dog and pony show bring
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people in well that's not the right
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agent if you want to get a listing we
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have a few more ideas for you if you
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actually wants to turn that open house
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into an avenue to take a listing before
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the end of the open house correct
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because really you have two options if
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you're an agent listening right now and
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you're going to do an open house it's
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either one to appease the seller and
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you're gonna do no marketing no traffic
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or you're gonna put into place what we
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talked about today knowing that that
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selling that house ninety percent of so
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net house is price so if we are going to
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an open house we're going to do it on
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steroids we're gonna give you three ways
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that you could stir some things up and
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potentially show up with a listing by
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the end right it's marketing beforehand
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it's what you do there and it's what you
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do after yes exactly so let's start with
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that first topic which is driving
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traffic to your open house because if
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you have the technique to turn an open
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house visitor into a new listing you've
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got to get them into your house so here
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are a few ideas to get more people into
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your open house more people than you've
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ever seen before number one send some
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automated voice mails to invite people
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to your open house every good agent has
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a list of their prospects cell phone
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numbers and there are services out there
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a few of them are our sly broadcast
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slide dial that will actually leave a
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message on somebody's cell phone it
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won't ring the phone but it will leave a
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message there you pre record it upload
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the list and then it dials for you and
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that's a great way to kind of mass
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broadcast that your open house is
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happening another great way is to hang
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door hangers and while you're hanging
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door hangers I remember when I was in
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real estate I used to go up to a house I
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would hang the door hanger really
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quickly and silently so nobody would
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like look out the window and open up the
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door and try to talk to me and then I'd
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run off to the next house oh yeah it's
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very similar to when they used to teach
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door knocking and California I heard one
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of our realtors down there I sold in
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Baker sold me one of the Realtors said
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yeah we have a program down in LA it's
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called knock and duck excellent so so
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that's probably not the right way to do
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it right while you're out hanging door
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hangers promoting your open house you
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might actually knock on the door
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somebody might open it and then you can
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say hi my name is so-and-so and by the
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way I have an open house right down the
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road here perhaps you'd like to visit
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right third invite the neighbors so you
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could do this in conjunction with your
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door hangers invite them over for a
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preview of the home people love sneak
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previews and special attention so you
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can say something like Oh since you are
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a neighbor of my my new listing here
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right come to the open house here half
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an hour early mmm
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and I bet they'll come because they
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don't want to miss out on something that
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is special just for them of course you
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want to invite other brokers they might
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actually bring a buyer for the house and
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consider shifting the time of your open
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house to Bouldin before and after it's
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the main times which is like what 1 to 4
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something like that on Sundays maybe do
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an early morning late afternoon during
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the week these are techniques that will
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make your open house stand out from all
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the others that are out there correct
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then let me elaborate you brought up a
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couple great great points one is that if
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a realtor is going to do an open house
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the mindset should be the following
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number one I'm going to do an open house
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on a property price correctly okay I'm
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not gonna do an open house on an
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overpriced dog to help sell other
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people's houses
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number two is I'm gonna market times 500
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why the average realtor will put that
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little flip sign up outside the
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development they'll put a sign in the
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yard two balloons sit there and it's
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feel good work honey what you do all day
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oh my gosh it said on open house
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how did it go well those don't go very
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well no those don't go very well because
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you didn't do step number one which is
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watch have it on a great artery have
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signs everywhere you can do the steps
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Jim Studebaker just talked about why
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what's the objective to stir up leads to
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stir up traffic what I yes so let's say
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you've mastered those techniques you've
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got people coming in to the open house
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now right what do you do with them you
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don't just have a piece of paper on the
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kitchen counter say here write your name
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there thanks for viewing correct one
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other thought though that you mentioned
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before we get into that is the following
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rather than just have an open house from
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let's say one to four and you're bored
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you're on your computer playing
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solitaire mm-hmm what about like one of
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our great agents six months ago share
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with me a strategy she said I was able
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to do four open houses on Sunday I said
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four open houses she said yeah
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at one two three and four o'clock how
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did you do that so when people are
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looking at the newspaper looking online
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it's kind of shock to me like oh if I'm
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gonna go see that a house I only have 60
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minutes here it was so brilliant because
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all she did was get a colleague in the
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off
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and they work together on on whatever
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deal they got you know referral or split
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it and that realtor would just simply be
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ten minutes ahead of them driving to the
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next open house putting a sign in making
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it smell good getting it all ready for
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open house in one day so here you go
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from agent a does nothing feel good work
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agent B could possibly just in the
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marketing even before the open house get
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someone to say oh by the way what are
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these how's it going for cuz I I'd like
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an open house on mind I need to sell my
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house first before we buy that could
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turn into a three o'clock in the
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afternoon listening appointment before
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the open house great why don't we make
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an appointment right now I have to do
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the open house here's why I'd like you
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to get ready for me and I'll see you at
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three o'clock and we'll see if we can
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get your house the market and get you
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guys move it wonderful idea it's a great
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wait not many people are doing it
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correctly in your market that you are in
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right now so give that a shot so now
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you've got all of your leads in your
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open house how do you turn them into a
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listing today here's a couple of great
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ideas number one run a Facebook live
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stream from your open house a lot of
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agents are taking advantage of
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technology Facebook do the Facebook live
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video yourself doing a walkthrough of
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the house and answer questions that
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people would typically ask while you
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were walking through the home and I have
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to say to that point in my newsfeed I
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see a lot of Realtors that do that and
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it's great it's very simple you see
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their house he see their excitement so
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if you start to see them a few times a
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week you're like wow these are players
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these are shooters right right you know
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you become the neighborhood expert all
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right so once your stream is over post
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your video onto your Facebook page and
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boost it up for some traffic so it's
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gonna cost a couple bucks to do that
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yeah but it'll be worth it you know
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brings a buyer or under listing your way
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Instagram is great create an Instagram
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story and post it on Instagram TV do the
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same thing walk through the house have
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it full of people in the house because
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that will create excitement if you're
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going through an empty house it might
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not be too exciting going through a
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house where you've got to say excuse me
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pardon me ma'am olia
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work your way through the crowd that's
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gonna be exciting create a little frenzy
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is supply and demand oh my gosh maybe we
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should put an offer in real quick yeah
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now what do we do there's gotta be
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something better than the legal pad
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sitting on the kitchen counter with a
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ballpoint pen right sure we have a lot
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of options there bringing as much
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technology as you can have them sign in
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there if you can that just shows that
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you're a realtor up with the times you
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want to make them feel very comfortable
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mm-hmm okay there's a lot of apps you
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can use for a tablet and iPad
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some of them include in the open house
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whiz and Spacey oh and happy open house
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those are ones that our producer Lisa
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has come up with are they wonderful yes
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all wonderful there's a lot of great
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options and now you've got you've got
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them signing in it's kind of fun it's
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kind of different right because they are
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signing into an iPad okay then you've
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got your ready-made lists now that you
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can compile from this platform that
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you've just used makes a lot easier than
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a piece of paper which is great and what
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I like about that too is you know
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Realtors don't have to be all formal and
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all crazy they can make an open house
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very relaxed but make it very easy don't
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put pressure on that couple coming in or
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that person coming in let them enjoy but
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guess what ask a couple questions great
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I noticed you showed up at the open
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house are you currently in the market to
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buy oh no we have to sell first oh great
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well go ahead and take a walk around so
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now I know I have a potential listing
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lead right if I'm listening to this
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podcast I want to take that before the
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Sun Goes Down in the perfect world great
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why don't you go ahead and take a walk
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around the house I'll answer any
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questions you have and when we come back
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let's talk about your house and what
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your guys plans are and let's just see
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if there's a fit and if so I have three
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or five o'clock open this afternoon that
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I could come by for 20 minutes share
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with you what me and my company do to
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get the house sold just like we're doing
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now we don't just take a listing we sell
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houses and they're gonna look at how
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efficiently you run that open house the
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technology the traffic all the stuff
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that you've done and go Wow I'd like
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that for me excellent excellent
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here's a wonderful idea to virtually
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stage the house and email it out to
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everybody mmm who is there because if
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somebody's looking at multiple open
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houses they start
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going together mixing up in their heads
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what did that house what did that house
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have so there are apps now that you can
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take photos of the empty house and
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virtually put furniture in there right
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and then email that out you can create a
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virtual walkthrough of the open house
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have a drawing at the open house a
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drawing not of the house but a drawing
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to win cash and prizes
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maybe not cash but you could giveaway
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popular smart technology things like the
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nest doorbell or an automated smoke
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detector or something like that that
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people would use and that's something
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corny but that is worth something and if
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they're in the market for a new house
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that's something they could use at their
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new property exactly and another piece
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of leverage that most people don't know
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is that you know the sellers out there
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until we educate them right so they
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don't know everything a realtor knows so
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sellers think oh my list my property
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with Lisa show or do an open house my
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house will sell well a great piece of
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dialogue or mindset is the following is
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that I don't just take a listing for the
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sake of take a listing I take a listing
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to get that sold for you so yes I will
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do an open house but here their criteria
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it has to match this price this
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cleanliness boom boom boom knees be
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staged so there's some standards if you
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want this level of an open house
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wonderful and don't forget you need to
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have some type of a handout while you're
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there information that people watching
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an open house going through it are going
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to want to know obviously a property
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brochure or flyer that includes
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information on the area like the school
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systems what type of stores
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transportation etc in the area
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homeowners associations is important
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because a lot of associations will have
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monthly fees or annual fees what are
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those fees what do they include and
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maybe even have a little treat to go or
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a treat while you're there a good
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technique if you've got smelly dogs you
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bake some cookies to make the house
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smell better
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yeah healthy treat no sugar right we
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can't now oh okay well forget the
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cookies all right something else Wheat
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Thins cheese and crackers maybe some
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crackers and maybe some some tofu
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they'll probably I sparked yeah we're
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fine thank you Lisa appreciate the
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over there thank you she gave us
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courtesy nice yeah and and finally of
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course follow up promptly with all of
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your guests if you did what we suggested
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they all signed in on the iPad so now I
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know who they are you can use the
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automated dialing system to send out a
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thank you send them out a postcard or a
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personal letter make sure you stay in
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touch with them so they know that you
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are an active agent and when they are
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ready to buy or sell you are the person
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to go see and not only that here's the
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magic when they see when they go into
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their own neighborhood if they live
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there and they see the way that you have
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marketed that property they see the way
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that you've hit with a mailer mailing
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piece that you've hit with the door
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hangers that you've done these other
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things that they've talked about in the
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back of their mind they're gonna go wow
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this person plays for real get her the
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listings get her the referrals this
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person plays for real so if a realtor
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did implement one or all of these
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strategies today of open houses in your
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wheelhouse and you want to do an open
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house you want to do an open house put
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an open house on steroids why if you
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implement some or all of these
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strategies you will stir up enough stuff
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that somebody will say you know what we
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do need to sell our house first and that
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will help you take a listing today nice
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I don't think there's anything else to
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even say about open houses boom boom
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it's done so
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if you didn't get everything the first
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time around just replay the podcast
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right exactly and remember to leave
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comments down below and give us also
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suggestions of what you like to hear in
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the future in terms of taking a listing
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today and our prospecting methods thanks
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for listening and we'll see you next
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time
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