The Four C's of Diamond Buying | Advice and Education for New Buyers - YouTube

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- Today, we're going to cover
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the Four C's of Diamond Buying.
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And I'm going to add a fifth C which stand for confidence.
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The first one stand for Carat Weight.
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Carat weight is the physical weight of the diamond.
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And it's also the size of the diamond.
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With a heavier carat weight,
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the diamond also become bigger.
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And I don't think any woman will mind a bigger diamond
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'cause we all know size do matter.
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So, one carat stand for 0.2 of a gram,
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which is a physical weight
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and it's derivative from the old carob seed
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that they use in the old days
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to weight in a pendulum against the diamond.
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So, if you want to buy, for example, a five carat diamond,
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they'll put five carob seeds,
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put the diamond on the other side,
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and when it's balanced, you know that you are within weight.
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And so amazing that if you take even a hundred carob tree,
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they will all be weighing very, very close
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to 0.2 of a gram.
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So, the bigger the diamond, the rarer it is.
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Even though size matter,
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it's not everything in determining the diamond value.
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The other factor is the diamond Color.
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The whiter the diamond,
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the light will travel in and out of the diamond faster,
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and the diamond will appear to be with more life
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and more light and more brilliant.
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The reason some diamond are white
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and then slightly going into yellowish,
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and yellowish and then it will become distinct yellow,
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is the traces of nitrogen gas that got captured
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in the diamond formation.
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So, the whiter the diamond, the rarer it is,
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the larger the size, the rarer it is,
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which add into the combination of the price.
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The other C stand for Clarity.
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Clarity is the inclusion in the diamond,
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again, some of them got captured in the diamond formation,
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some of them are due to stress,
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and I like to call it nature fingerprint.
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And just to let you know, there are no two diamond alike.
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There are also no two people alike.
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So, it's not like you can take five diamonds
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with the same color, carat and clarity,
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and they will look exactly the same.
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Same as people, you can't just go
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and swap your girlfriend to another girlfriend
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because you think maybe she looked better.
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There's a lot of internal quality,
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there's a lot of personality,
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there's good and bad, it's a whole combination.
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At the end of the day, it's how you look at it
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and what perspective you want to put into life,
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and the same as in a diamond.
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The other factor in the diamond, it is the Cut.
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And the cut it's really important.
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It's where the master diamond cutter
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release the best potential out of a diamond.
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You can look at a diamond and decide,
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do I cut it into a round brilliant cut,
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into an oval shape,
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into a pear shape,
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or any other shape in order to maximize the value,
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unleashing the diamond potential.
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It's what the master diamond cutter need to look at.
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And today, we're using very advanced technology
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to analyze the diamond and to cut it.
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And again, I just want to draw your attention
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to the similarity between a diamond and a person.
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When you're born, you have all the potential in the world.
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As you grow older, life's starting to shape you.
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And even now the way you are now,
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you are a certain person, you meet another person
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and together now you're creating a different combination.
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So, you can still work on yourself
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and become the best version that you can be,
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the same as a diamond.
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The fifth C is confidence and is trust.
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And like in any relationship,
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if you don't trust the other person,
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it's not going to go very well.
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So, trust where you're buying your diamond,
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trust that the diamond is authentic,
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trust that the diamond went through legal mining,
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responsible polishing, got the right certification.
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In the new video that we're going to produce,
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we're going to share with you
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how to look at the diamond certification,
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the diamond grading report,
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and how to be able to really understand diamond
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before you buying your next diamond.
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So, if you want to learn more,
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make sure that you subscribe to the channel,
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click on the link below and stay tuned for the future video.
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And until then, appreciate your girlfriend.
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She is unique, like you are.
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See you soon.
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(bright music)