Dragons fight over jaw-dropping multi-million pound business | Dragons' Den - BBC - YouTube

We both traveled in from New York.

So we haven't been in the UK for very long so I think we're feeling the effects of travel a little bit

Hopefully we're not too rusty as we start getting a grilling from the Dragons

But will the pair be returning to the Big Apple with more than just a healthy airmiles account?

Hi dragons, my name is Nathan Evans and this is Patrick M Braun and our company is called brand yourself. We're seeking a

100,000 pound investment in exchange for a 1 percent equity stake in our business

Dragons meet Steve

Steve is an Oxbridge graduate with a first-class degree

Basically, Steve is an employers dream

But when employers look Steve up online, they don't find professional Steve

They find gap year Steve where one moment has ruined dozens of job opportunities for him

Now Steve found out the hard way how you look online today?

Directly impacts your career more and more employers are analyzing everything about you before making a decision

That means a single negative online search result or single inappropriate social media post or image can ruin your career

That's why we created brand yourself the most comprehensive platform that helps individuals clean up protect and improve how they look online

first our technology scours a web and identifies risk factors that could hurt your online reputation and then walks you through the process of

finding and deleting inappropriate images

Now while your initial report is free users upgrade to a 70-pound yearly subscription to get full access to all of our features

Last year, our revenue was over 4 million and this year were on pace to do over 5

Dragons, thanks for your time. We'd love to take your questions

Cleaning up online is the idea Patrick and brawn and Nathan Evans hoping to clean up with in the den

They're offering just one percent of their business in return for a hundred thousand pounds

Taz Levani is first to quiz the profile polishing pair

Nathan Patrick hi

It's a unique idea

But I myself could go and screen myself on Facebook and delete all the pictures that I think could be offensive or prevent me from

Getting a job and save myself 70 pounds. Yes, but the average person has thousands and thousands of post and

Thousands and thousands of images. They don't know what they all are. I went through it myself manually it took 18 hours

But it's not just the time it saves you

Online screening has just become so much more pervasive

Whether you're applying to school or applying for a job or applying for an immigration visa

You're going to get screened and these screens are way more than just a search. They go through everything

So what it does is advise you any negative things on Google. Is that what it does?

So let's say

You have a negative search result and it's not something you can delete because it's not your own Facebook

And it's someone else trashing you it shows up in Google. For example, I think at least in the u.s

We've dealt with more victims of revenge porn than any other company

Sometimes those things to be directly removed other times

You can need to kind of minimize the damage of this by surrounding it and burying it with more positive things now

We can do that for you

Guys isn't the end result of all this cleanup

The actually everything is so clean. They can't really see the real person and you're not branding yourself. You've just become bland yourself

Yeah, what if it just came off social media to get all together. I'll just delete Facebook Twitter Instagram

No footprint on social media. So there's one thing which is not having anything negative but more and more employers are looking for

positive things that reinforce their decision online so not having any social media accounts that give them any

Indication is a bit of a red flag to employers at the moment

The online entrepreneurs approving why their service is a necessity not a luxury

Touka Suleiman now wants to focus on the cash the techie twosome are bringing in

It looks like you've got a business

You've turned over 4 million F is 4.4 million last year

and what was the gross profit it was 2 million net profit is a loss of

450,000 and

That's because you always been on tech correct. It's a blessing. It's a shoe. You'll do 5 this year. We'll do 5.2 million and

Level or you still lose money. We'll

Expecting to lose money again this year hilarious a best same as last year by 450. Yes

Ok, so it's very apparent that you're losing money and money doesn't come from thin air

At the moment you're trying to raise 1 percent

Which bet is a company at 10 million? Yes

This is a part of a larger raise that that we're putting together this year of about 3 million pounds, right?

But you've done your homework about me. Haven't you I have I

Know you don't get out of there for 1 percent. Yeah, so I'm assuming if I want to invest you'll accommodate

We're here we're here to make a deal. Yeah. Ok, that's good

Tuukka suleiman tests the water and discovers the duo's terms appear to be negotiable

But Deborah Medan wants to establish why the pair have traveled across the pond to seek investment in the first place

I'm interested. So there's an equivalent of Dragon's Den in the US

Why didn't you go to them cool shots tank over there, isn't it?

We did appear on Shark Tank and we got a two million dollar offer

But we just couldn't negotiate so I walked away from the deal gosh

Okay, but I have to say the risk of sitting in this chair is that you don't do the same thing again

You know in retrospect I didn't know that there was extra value and having a shark then there was the money

We need to make sure we've learned from that mistake

I don't want to be seen as someone who goes on a show like this and does the same thing

So what we want to do is act drastically different this time around

Good

Can I just take us back to the investment, how much do you guys own to the company? Yeah, so I

Hesitate to put the exact percentages of everybody, you know out there on on TV

Why why would it you can just search and find that out?

It's not completely public employees and things like if I'm investing in you, I wonder that

Yeah, you you will know this before you make an investment exactly

So I'm I'm now currently before I make an investment. So I need to know what you guys own the company

Me and my co-founders Oh mister just picking you the founder

10% and Nathan what do you know? It's less than 2% and have you communicated to all shareholders?

That you're here, yes, and we have the consent that we can negotiate to certain types of things. Okay. I've got it

Peter Jones pushes the entrepreneurs to reveal their share structure

and that they've got the green light to cut a dragon friendly deal and it appears Jenny Campbell is

warming to the cyberspace sprucing idea a

Lot of people need to clean up their act online. It's like moving up the dirt off the carpet, really

It's isn't it sort of that extent it is a useful tool

Where it doesn't work for me as I don't like be in a small fish in a huge pond

I like to make a difference and I just feel that with this tiny tiny sliver of

Equity that that's not for me

So I wish you all the best and I'm out

The 1% share offering has no appeal for Jenny Campbell and she ends her interest

Touka Suleiman now wanted to talk about the pair's plans for relocation

Hi guys, how big enough if you want?

Very easy to please what if I said to you

I'll give you a thousand square feet free of charge for 12 months in the West End of London

If you give me ten percent of business

I

Don't think it it's not gonna give you temps may be

Guys I'm gonna make you an offer

I'll give you all the money

They'll want 4%

Thank you thanks to Casilla man tables are bid and throws some rent free real estate into the mix

Does serial investor Deborah Medan think the online airbrushing idea as potential I

Think it's great. It's bang on

You guys are smart, you know you're on it and when a business comes into the den, there's absolutely ahead of the curve. I'm interested

So I am going to make your mother

And I'm gonna offer you all of the money and

I want 3% of the business. Okay. Thank you. Thank you

Guys

You've been very transparent which is really good. And I think the bellman that you've got going on is very interesting as well

So I - I'm gonna make you an offer

One hundred thousand pounds all of the money for three percent

Cage Levani and Deborah Medan make identical offers and join the party

Where the hat-trick of deals already on the table? It's now just tech tycoon Peter Jones who remains

Will he want to add the online business to his portfolio? I

I

Really like it and it is a concern as a dad as well with kids that one photograph that one annoying thing

Their behavior has affected

potentially their career and

That's a shame. Actually, I think what you've done is is really good. Thank you. Thanks and you've gone Shark Tank

You're in the real show now. Yeah, this is where it started

These are the guys that do the deals tell you yeah, so you did the right thing coming to the UK

I'm actually gonna make you an offer

And I'm gonna offer you all of the money

For two and a half percent of the equity

Thank you, thank you very much

Don't think about it. Yeah. Do you mind thank you. Thank you guys. Thank you

The entrepreneurs have four bids to consider

Touka Suleiman is offering free floor space, but once four percent of the company do you think?

Oh shit

Debora Medan antes Levani both won 3% to her pants and

Peter Jones has sharpened his claws and undercut them all with his turned a half percent demand

They regretted their decision to reject a deal stateside

are

They now ready to accept any of the offers on the UK table

So firstly thank you very much for hearing us out and thank you for the offers

Petey gave us the most generous offer. So I'd like to put a counter forward to yourself

Would you be prepared?

to

Provide us with the 100,000 but in exchange for 2% of the business

Is that offer open to other dragons or is it just to Peter

At this stage its it's an open offer

If it was open to other dragons I wouldn't accept it. Okay, so I'm gonna ask you what would you like to do?

If you accepted the offer I think we'd be ready to accept that right absolutely

Okay, I

Would accept two percent but the most important thing for me is on the next fundraise I'm not diluting

I'm prepared to accept that deal. Yeah

Thank you very much thank you fantastic. Thank you. I'm gutted and delighted at the same time

Peter Jones accept the counteroffer and shakes hands on a deal

The entrepreneurs exit the den with the hundred thousand pounds they were seeking and detect tour de force on their board

That's a great business. Mr. Jowell. Well, I don't want to say

Big that's tough. They have very good poker faces the best being Peter Jones

I actually felt quite bad closing everybody out you out then. Well, you should because that was quite rude actually

the pair head off the new york with a possible celebratory stop or

You might we might go to the pub and have a drink but uh, it's inconclusive

You