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How the IREM Brand Master website performs 500% better than other real estate websites. - YouTube
Channel: Inbound Real Estate Marketing
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Hold on, I'm gonna record this, all right. I'm聽sitting with, uh, Jared Nelson, we're about ready
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To review some of the numbers and statistics for聽our Luxury Carlsbad homes. Uh, Jared, I've informed you
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That I may use this on some of my social tunnels,聽and things like that, can you just give me a verbal
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Yes, okay, all right. So, um, the site that we built,聽we launched about five months ago, Jared's question
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Was, well, how well is it performing? He is a, he is聽a real estate person, I won't identify his market
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But he is considering propping up one of these聽websites, so, before he makes that decision, he's
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Asking me to go ahead and review my numbers, my聽analytics with him as I oftentimes do with many of
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My clients as part of my sales process. I'm usually聽showing them not so much how the website looks
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But how it actually performs in terms of how聽people are using it, how they're digesting it.
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How many pages do they look on it. Now, some of my聽competitors have really good numbers in this.
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This area like real estate webmasters, and um, and Sierra聽Interactive, but many, if not most of my competitors
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Don't have very good numbers in these, in these聽arenas. If you ask them to do the same thing
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They would probably come up with an excuse about聽why they couldn't, or won't, or shouldn't, and the
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Reason for that is typically speaking, they're聽not focused on high-quality end-user experiences.
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And so, they don't have really great numbers聽on their websites. I didn't know when I built
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Luxury, the luxury site, how it was going to聽perform, I just felt like I was making improvements
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On some existing things that we've done. So, I聽did feel like it should perform well, that's
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That's what Jared was left with the last time聽he talked to me, is that it should perform well.
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So here's 28 days we still aren't getting a lot of聽visitors, but the visitors are going up, and here's
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The thing; the client, this client, the person who's聽owned this website has done no promotion, none
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Whatsoever; no email; no. So, actually, she's posted it聽to some of her social channels a couple of times.
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The average time on site is four minutes,聽the average time for a real estate website
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In general, is about 30 seconds, so we're kicking聽the absolute dog snot out of what the average is
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On a real estate site. Some sites, such as Sierra聽Interactive have about a minute 20 seconds
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26 seconds as an averaging time. Real聽Estate Webmasters might be around the same.
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When we go back for 90 days, since we launched the聽site, now this is looking at the five months since
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The site has been launched, it's comparing聽the last 90 days to the previous 90 days
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And you'll discover that we've had about 300 users,聽and the averaging time is actually up. It's five
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Minutes per, per page, which beats anything I've聽ever built by miles in terms of user engagement.
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My best in this category is usually two to three聽minutes of hang time, so my other sites, which by
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The way still kick the averages in the teeth, um,聽but they don't destroy it the way that this site is
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So, when we go to client acquisition, which is聽another thing that somebody should be talking
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To you about if they're going to do this kind of聽video, or have this information. So July to January
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We propped the site up in August, so this聽definitely covers the entire website history
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So, you can see here we've had 344 users,聽the bounce rate remains consistent
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Sessions. Almost every user that comes to this site聽actually comes back to it again, which is crazy.
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344 new users, but 649 sessions, that means that most聽of these people came back twice. Now that's not the way
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That statistics really work, probably 150聽of those users came back, but they came back and
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Visited an average of four pages, that's probably聽more what's accurate. So, the average session
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Duration for all visitors since this site went聽up is four minutes and 46 seconds. We've already
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Got 95 people coming in from organic search聽since August, that means that somewhere, somehow
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This site is already ranking inside the search聽engines, which is crazy, that's crazy fast, direct
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Another really big number; what does that mean for聽
all of my viewers? What's direct? That means they
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Have your address, that they bookmarked it, that聽they memorized it, that's why I usually select
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The domain name for my clients. It needs to be聽something simple, memorable, and direct so that
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They can literally probably recall it just based聽on the website experience like there's nothing
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That they need to know beyond the fact that they,聽that they're, that, that, what the domain name was.
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Many of you will remember like will聽appreciate that experience because
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You and I both know that oftentimes, you vaguely聽remember what the domain was. You kind of search
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It and then figure it out; that's direct,聽it's all direct. This number is gigantic
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For this website. Jared, yeah, this is聽a brand new website where 185 people
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Have already memorized the domain name, so that's聽[ __ ] stupid in terms of numbers. So, for those of
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You may not have seen it, this is a site that聽we built. It looks okay, it obviously has a
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An agent with a memorable appearance as part聽of the site, but you also got strong, strong
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Like landing pages, like this one with very customized content throughout
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That we're writing all the content is what聽we're writing; that's what we're making聽
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Is making the site so sticky, is the internal聽navigation. All these pages reason that people
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Keep coming back to them as I built the best page on Arroyo. Looks the best, operates the best.
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Okay, takes you to wherever you want super fast.聽That was a five-second trend, like Journey that
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Everybody just watched. All of these are people who聽like Overroy, this also like these neighborhoods, so
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This site is a niche site designed for luxury and聽only luxury, and, so, uh, we've done a very good job
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Of making sure like these are the schools,聽every single one is a clickable link, all
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This interactivity on these pages. Ladies and聽gentlemen, the people watching it is all seo
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[ __ ] It's all ways to rank these pages, so聽I do, I know specifically which one of these
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Pages are already ranking. Jared, no, I do not,聽but do I know that they are ranking? Yes, I do.
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So you ask me what the numbers are? These are the聽best numbers of anything I've ever built.
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How's that? That's good. Okay, so, I'm gonna stop sharing聽ladies and gentlemen that tuned in for this micro
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This micro update on my brand master product.聽I really appreciate you checking me out; checking
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Out the numbers with me, uh, you can always just聽message me or call me. If you have any questions
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Nope, that's not what I want to聽do. I'll go back to that in a second
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there we go.
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