What is Network Marketing and How Does it Work? - YouTube

Channel: John Crestani

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What is network marketing and how does it work? Is it a pyramid scheme? Is it a scam?
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Is it illegal? I get a lot of questions about network marketing on this channel.
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And in this video, I'm going to address exactly how it works.
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How you get paid, what it is, what it's not and I'm going to go over 3 specific
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tactics that you can use to blow up your network marketing business, automate it
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and make tons of money. Let's get it. Okay, so this is a big pyramid. And this is the
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compensation structure of network marketing. "Doesn't that mean it's a
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pyramid scheme?" Okay, hold on, hold on. This is a pyramid and this is the
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compensation structure for any company in existence today. Okay? Any company
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works with the compensation structure where the people at top get paid more
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than the people working at the cash register, okay? Every single company I've
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ever seen in my existence. The person who owns amazon.com makes way more money
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than the person who you know, the executives running Amazon. And the
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executives running Amazon in Seattle make way more money than the drivers
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actually delivering the product to your doorstep. So, just to kind of get rid of
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this idea, everything's a pyramid scheme people. Donald Trump is one of the
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richest people in America. He's also the most powerful person at top. Look at any
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world leader. They're generally richer. Most world leaders are richer than the
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common folk. So, everything is a pyramid scheme by that. The second thing you have
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to understand what network marketing is not. It is not taking advantage of
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friends and family if you have whatever most people have like 5 friends. If
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you have 5 friends you get all of them become customers and you make $100
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each, your business is done then. You aren't going to make any extra money. What
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network marketing is not is... It's you know, it needs to be a sustainable
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business out and it you have to go outside of your friends and families. So,
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selling to friends and family is not even a question. It's not even the way
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you should do network marketing. It's a tactic but it's not a sustainable tactic.
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Now, the third thing that work marketing is not. It is not get rich quick, okay? You
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can get rich quick but generally speaking, this is a business. This is a
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self-employed business where you have to work hard to sign up people to buy
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the product or the opportunity. I'm going to go into compensation structure
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in just a second here. Okay, so in network marketing, you can make money 1 of 2
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different ways, okay? On one hand, you can sell the product. For instance, Herbalife.
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You're selling protein powder and supplements. Other companies you can sell
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skincare. Whatever it is. On the other hand, you could sell the opportunity. And
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selling the opportunity is getting other distributors, is what they're called or
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other people signed up to sell products for you, okay? You're creating a team just
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like any company has a manager and they have employees under them. So, you're
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creating your own little business.Iit's one of the fastest ways to create your
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own little business. Now, before I get too deep into things. If you do network
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marketing, type in the company you work for or you did work for in the comments
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below. And if you did work for a company or tried it, let me know how many years
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ago you worked for that company. You know, there are a lot of companies out there.
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And an interested to know if any of you have done it before. And if so, what
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companies you worked for. Now, let's say you're up here and you sell...
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You get 2 customers that buy the product from you, okay? So, you get a
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customer right here that buys the product and then you get a another
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customer who's more interested in starting their own home business selling
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the opportunity, okay? So, either way, you get 50....
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Generally speaking the compensation plan looks like 50%. So, you earn 50%.
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So, let's just say... Let's make the numbers easy or $50, okay? Every month
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from this person. Now, with the second person, you're selling the opportunity.
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You'll make $50 a month. You know, you're making 50%. But let's say
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they also signed up to people under them, right? Now, you are making 25% of whatever
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these people make. So, in essence, this one customer, you're earning $50 a month plus
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$25 a month times 2. So, you're earning $100 a month off of this one person. Now,
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here's where it gets a little crazy is if those 2 people sign up, if those 2
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people decide to start their own teens and bring people under them to start
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selling the product, then you make a percentage. Something like 5% of
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those customers. Now, this is what it looks like when you add like a 3rd tier
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or something like that is that you start making money from those people you sold.
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But then you start making money from the people they sold and then you start
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making money. People built teams under them. So in essence, you know, I just did
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some quick math here. But you would make $50 from the top person whereas
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you made from the one customer who bought the product whereas you make
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$130 a month from the person who's selling the
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opportunity. And from that person selling the opportunity, they're signing up more
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people. So they're expanding. And that's where the forms of leverage of network
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marketing come about is that you can sign up a lot of people and it will
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continue to grow even if you're doing nothing. That's the dream. Now, this is
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starting to look a little a pyramid-shaped, right? It's just people
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selling people selling people selling people. Now, where network marketing
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companies become pyramid schemes is when all they have is an opportunity? They
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don't have an actual product that is being sold. So, if you are only selling... If
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all the company does is have an opportunity rather than an actual
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fundament of... You know, whatever that's education or a physical product or
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something to... You know that... That's the real thing they're selling. Then it's
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just a money game
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and that's a pyramid scheme now the other thing you'll notice is this is not affiliate marketing
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although network marketers, shame on you if you're calling it affiliate marketing.
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It is not affiliate marketing because affiliate marketing doesn't have
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multiple tiers of referrals. Generally speaking, affiliate marketing,
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you only get paid if somebody buys the product. Some companies have a second
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tier where they pay the people who refer the affiliates like me, okay? Because I
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refer a lot of affiliates to a lot of companies. But that's where it stops.
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Affiliate marketing and network marketing are different because network
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marketing has so many different layers whereas affiliate marketing, 95% of the
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time it stops at one layer. Oh, sorry. Did I just get a phone call that you want to
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learn the 3 ways to start getting customers in your network marketing
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business, okay. Okay, I'll get to that right now. Here, let me get to that. Okay.
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So, let's get to the 3 ways that you can examples of how you can sell and get
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customers to your network marketing business. Okay, but first there's a quote
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from John Rockefeller which is I would rather earn 1% of
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100 people's efforts rather than a 100% of only my own efforts.
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This is an interesting quote. And the richest man who ever lived in the world
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said this. And the reason is is because if something happens to you, you get sick,
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your mom gets sick and you want to visit her. Your car breaks down, you just
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feeling low-energy you're exhausted at a particular day. You're hungover. You feel
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like going shopping. There could be a million reasons why you don't want to
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work. When you have other people working for you, you continue making money no
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matter what. A network marketing is the fastest way to build teams, to build your
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company and have people working for you. Let's move onwards. Okay, so now we see...
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Check this video out and now this is a girl. You can see she has a YouTube
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channel. Her name is Amy Darlie or that's what she says her name is on YouTube.
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And she's 68 thousand subscribers and she is selling the product. She works for
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a company called Rodan and fields. And you'll see here, she is talking she is
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showing her actual skincare routine. She's showing how the product works, why
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it's better. She's showing how she applies it. She's
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teaching how she uses it and she even scrolls through and shows you the
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ingredients and what other people are saying about the product. So, this is a
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good way of selling the product. And again she's doing it through YouTube
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because people want to see how something is applied when they're buying skincare
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products. Let's move to the second example of how you can sell network
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marketing by selling the opportunity. If you saw the math that I just did, you
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would have seen that you actually end up making more money if you sell the
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opportunity than if you sell the product. And it's because you're building a team
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and you're utilizing leverage. So, you can make almost three times as much selling
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the opportunity which is why many people sell the opportunity. And also, we're part
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of a growing trend. A wave that is going to continue taking over where people
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want to work for themselves. People want to go back to being in control of their
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life. And if you are committed to taking back control of your time from the fake
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news media, from the social media and from the corporate world who wants you
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to be a slave, write in the comments "take back control" #takebackcontrol
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because this is a serious much bigger discussion we should all be having but
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this is one of the methods that you can. Let's go into how to sell the
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opportunity. Okay, so here we are in a video for again Rodan and fields and
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it's a video by Sarah Robbins. Notice it's opening with nice cars showing
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luxury items and because it's selling the opportunity. And here is one of I
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guess one of the top network marketers in the world.
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Sarah Robyn showing how great this company is Rodan and fields and talking
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about how it's changed her life and how it can
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for you too. One quick note about network marketing which is kind of interesting
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is that there's more women that tend to be in network marketing because I think
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women are better at social media, they're better at networking. I
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don't know why. Sorry I'm generalizing but it is something you tend to see. Now,
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she's selling the lifestyle and the opportunity, that's great. YouTube's great.
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Let's go on to the third method that you can sell network marketing and get
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customers. But this time I'm going to look at a man at Instagram and his name is
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Brandon Tieger, okay? Right there Brandon Tieger. Asian guy from Australia. And you
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see... What do you think he's selling? Do you think he's selling the opportunity
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here or do you think he's selling the product? I don't even know what the
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product is in this. It looks like there's two cute blonde girls. You know, I don't
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think he could sell those. So, he's selling the opportunity and he's selling
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the lifestyle. And you can see, he likes fancy cars, expensive sneakers and good
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lifestyle, palm trees and all that jazz. The way to sell the opportunity is to
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show off the lifestyle. You want to show the money that people can make with the
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company if you're going to sell it correctly. No, I don't sell network
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marketing but I would be good, I think. It's selling it. If I like, if I were to
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get into it. Boom baby! So, that's how it's done. You saw a couple examples. You learn
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the compensation structure. You learn most importantly what network marketing
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is not. Now, if you enjoyed this video, make sure you subscribe, hit that
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notification bell and join the money club. You can click join on the money
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club if you want to be a part of my exclusive gang of Internet entrepreneurs
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who are learning. Get access to live streams and some courses of mine and you
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can just click that join button next to the subscribe button if you want to be a
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part of it. And also I asked you one favor is if you could, in the top comment,
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you'll see instructions. But if you could message Tony Robbins for me, send him a
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direct message on Twitter and say, "That you should feature this guy in your next
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video, okay?" Just do this for me. First off, that is your homework and
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that's going to help you and it's going to help me. And I'd love to move this
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community to the top. So, I'll talk to you soon. Make sure to subscribe. Excited to
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help you make money and once again, if you're committed taking back control of
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your life type in "take back control" because we're gonna do this, baby.
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Let's get it.