What is an IPO? | CNBC Explains - YouTube

Channel: CNBC International

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As the saying goes, ideas are a dime a dozen.
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Acting on an idea though, can make all the difference.
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Say you turn your vision into a startup.
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It starts small.
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Then it gets even bigger.
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Then it gets even bigger.
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Until one day, you may get to decide it’s time for your company to go public.
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IPO stands for initial public offering.
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It’s the very first sale of a stock issued by a company on the public market,
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which essentially means you’re turning your private company into a public one.
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So, when it’s private, a company is normally owned by a small number of investors.
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That usually consists of people like you, your friends or parents,
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plus professional investors like a venture capital firm.
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Once the company goes public, you’re opening up that business to be owned by a large number of people.
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In effect, the firm goes from being owned by just a few people to potentially tens of thousands of shareholders.
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To commemorate the event, most stock exchanges hold a ceremony of sorts.
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At the New York and London stock exchanges, you’ll ring the bell.
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At the Stock Exchange of Hong Kong, you’ll strike the gong.
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So why go public?
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Well, going public raises a lot of cash for a company.
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With that money, it becomes easier to scale and grow, invest in infrastructure and attract top candidates.
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Plus, there’s the bragging rights you get from being listed on a stock exchange.
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It’s important to note that large companies can also stay private too.
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IKEA, Mars, Aldi and State Farm are just some examples of massive companies, that are private.
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After all, going public isn’t a simple process, normally taking about four months to complete.
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The company will start with finding what’s known as an underwriting firm,
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typically an investment bank or several.
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If and when the firm takes on the job, they put up the money to fund the IPO,
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essentially ‘buying’ the shares before they’re actually listed anywhere.
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The firm works with the company to determine what type of security to issue, an offering price,
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the number of shares and the optimum time to bring a company to the public market.
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In the U.S., they also handle registering with the U.S. Securities and Exchange Commission,
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which makes sure all of the financial information has been disclosed and is accurate.
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Then you’re finally good to go.
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The underwriter’s goal is to sell shares to the public for more than it paid the company.
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After all, that’s how they make their money.
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But going public can also mean a nice payday for the business’ founders and early investors.
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You often hear about people becoming millionaires, or even billionaires, after their company goes public.
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Here’s why.
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If you’ve worked at a private company that’s intending to go public one day,
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sometimes part of your compensation is given through equity, part-ownership of the firm.
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It’s a way to hire talented people without a lot of cash upfront.
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And if the company does go public, you get a piece of it at its new valuation.
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Here’s an example.
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When Snapchat went public in 2017, its founder Evan Speigel scored big.
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Speigel got a stock grant of $636 million when the company went public.
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The following year, he sold more than 2.6 million shares. The sale of his stock was equivalent to $50 million.
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The number of companies going public is constantly fluctuating.
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Globally, 1,764 companies floated in 2017, a nearly 50% increase since 2016 and the most IPOs since 2007.
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189 of 2017’s IPOs were in the U.S., a 70% increase from the year before.
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A few of the biggest IPOs in history include Facebook, Visa, and General Motors.
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And in 2014, Alibaba smashed the record, with its debut on the New York Stock Exchange bringing in $25 billion.
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All that said, going public has its drawbacks.
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Publicly traded companies are subject to oversight by regulators
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like the U.S. Securities and Exchange Commission.
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And once you list your company on an exchange, you’re not just reporting to yourself anymore,
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you answer to all your shareholders.
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If you don’t make them happy, you can be sidelined, or even fired, from the company you founded.