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How To Write A Cover Letter That Recruiters Will Love - YouTube
Channel: Work It Daily
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hey everyone welcome back it's JT from
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work at daily and today I'm going to be
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talking about cover letters but before I
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begin I want to welcome all new viewers
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and remind you to hit the subscribe
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button down below we provide great
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okay alright let's get started I want to
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talk about these cover letters
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specifically how to write one the
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recruiters absolutely love and how to
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get them at hello before I begin I want
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to ask you a question true or false do
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recruiters read cover letters what do
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you think well the truth is most people
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think they don't especially because they
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never hear from recruiters but I'm here
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to tell you that's false
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our company myself personally we work
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with thousands of recruiters and they
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tell us they read the good ones they
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immediately get rid of the bad ones so
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let's talk about that what we're saying
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is that most cover letters stink that's
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the truth it's painful it's hard to hear
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and why is that well there's too much
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blah blah blah going on in that cover
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letter and a lot of brag brag brag and
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that is what turns recruiters off they
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can open a cover letter and skim it
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quickly and if they see that it reads
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just like every other cover letter they
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get and it's all about you and how great
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you think you are they're not going to
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bother to read it and that is the truth
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you have to have an attention-grabbing
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cover letter today that's the secret to
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getting it read and the truth is this
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isn't a powerful tool it's not something
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that we should gloss over in my personal
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opinion and I've been a career coach for
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over 15 years the cover letter is more
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important more valuable and has more
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power than your resume does and I'm
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going to talk about why that is today
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when you show a personal connection when
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you reveal something about yourself that
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evokes an emotion in the reader that is
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a powerful cover letter that is what's
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going to get a recruiter to take a look
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at your resume and give you a phone call
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you have to really connect with the
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employer on a very personal level so how
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do you do that well there's a couple
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ways you could for example tell them how
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you've come to learn that what they do
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is special so how in your personal
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experience in your life experience did
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you learn that what they do is different
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better faster cheaper smarter more
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quality whatever it is how do you
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emotionally connect with their brand
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tell them that story or even better tell
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them about the first time you ever used
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their product and service I mean what
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better way to explain I get you I feel
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connected to you and I want to work for
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you than telling them a personal story
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about your experience with them and
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lastly you can just tell them about an
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overall life experience that helps you
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feel connected to their tribe something
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that's happened to you that has caused
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you to have a value or a belief that you
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know aligns with their values and
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beliefs and that you can make that
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actual connection the fact is the more
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personal the cover letter the better it
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makes all the difference in the world
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and if you think about it it's really
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not that hard to do so one example I can
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tell you about is a client of ours who
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wanted to work for a fashion company
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specifically was a t-shirt company and
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there's really fun logos and quotes on
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them and what she did is to hell' the
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story about her nephew and how the first
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time he was wearing that t-shirt and
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this whole hilarious story of one
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unfolded and how the meaning of that
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t-shirt took on a whole new level as a
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result of what transpired great cover
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letter really fun and guess what she got
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the call another example of client of
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ours
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wanted to work for a medical equipment
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company and he told the story about the
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time that his grandmother was in the
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hospital and how he noticed their logo
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was on the hospital bed and some of the
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key pieces of equipment in her room and
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how important these key pieces of
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equipment were to the care for her in
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the final stages of her life very very
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powerful and emotional guess what he got
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a call too so in both of these examples
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you can see that when you get them at
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hello when you tell a story that just
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wakes them up you get their heart and
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their mind engaged and that's really the
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key here you're trying to draw them in
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what are we trying to do we're trying to
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create an emotional reaction we want
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them to read something that draws up
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emotion in them and why is that because
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when you do that when you give that
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story and it creates that emotional
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reaction you're creating connection and
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all of a sudden that recruiter a hiring
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manager that employer is feeling
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connected to you the job seeker you're
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not just a piece of paper anymore that's
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really powerful don't you think we call
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this at work a daily the disruptive
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cover letter because you're disrupting
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the brain of the person that's reading
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it and when you focus and you disrupt
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this reader
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you're you're getting them out of
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autopilot you're taking them off that oh
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here's just another cover letter that I
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should throw away
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there all of a sudden seeing you as a
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person again not as a piece of paper but
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as a real human being and I can't tell
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you how many times our members have used
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a disruptive cover letter and they get a
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phone call saying this is the best cover
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letter I've read in months I remember
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the last time I read a cover letter that
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got my attention like this the best part
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is they're now on the phone with the
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hiring manager okay so now that I've got
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you understanding the power of a
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disruptive cover letter I want to walk
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you through how easy it is to create one
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because it really only takes three
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simple steps first is to watch a quick
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video tutorial you're gonna need to
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understand you're gonna want to see
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specifics you're gonna want to see
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examples so that you know how you should
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be writing this cover letter the next
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step is to use a template you can have a
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template that tells you the beginning
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the middle of the end and what kind of
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content should be in each one so that
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you know you're doing it right and then
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the third step is you should run it by
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somebody for review it really always
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helps have a second set of eyes somebody
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who knows and understands cover letters
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and recruiting who can also make sure
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that grammatically you don't have any
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typos anything like that
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right so you want to be able to know hey
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I did this right average time to do
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something like this is about one to two
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hours but think about it once you've
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built one of these a lot of times you
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can reuse it for other job opportunities
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you just tweak a little bit of the
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information usually you're trying to to
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get a job in a certain skill set or
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certain industry so if you choose a
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story that ties to that you're gonna be
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able to reuse it but more importantly
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you do want to spend this quality time
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if you could spend an hour building a
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cover letter but it gets you the phone
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call it's better than you building a
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generic cover letter that never gets
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read and again we see such incredible
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results at work daily with the
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disruptive cover letter we know that it
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works and that it's worth to invest that
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whopping one or two hours to do this
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so what do you think with learning how
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to write your own disruptive cover
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letter be good to your career and if so
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how much would it be worth we personally
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believe it's priceless owning your
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career and being able to manage it and
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taking control of that job search
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process that's a pretty important thing
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where can you do this well work a deal e
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of course you can come here and hang out
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with us I don't know if you know this
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but our mission is to drop the
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geographic and economic boundaries to
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great career planning and support we
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don't think that it should cost a
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fortune for you to be able to get the
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help that you need we have 15 video
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courses and one of them is job search
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and has a whole video dedicated to cover
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letters and 24/7 access to
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so when our members get in there they
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can work on their careers anytime they
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want to but better still we have
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unlimited online support so when you
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join our platform you get put into a
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private online community where you can
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direct message and work with our career
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experts on every aspect of your career
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you can hand in your cover letter and
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say what do you think and they can work
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with you until they know that it's
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perfect and it's not just the cover
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letter
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it's your resume it's your LinkedIn
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profile it's your interview prep it's
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every stage of the process that you're
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going through you have a partner you
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have a wingman ready to support you so
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that you can get the results that you're
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looking for
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now because you listen to this video
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today I have a special discount code for
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you it's letter ten and you have to use
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all caps just you know where it won't
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work and I want you to check that out
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because you're gonna save ten dollars a
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month on our subscription rate it's
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normally $29 a month to join us no setup
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fees and you can cancel at any time but
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if you use letter 10 you'll be able to
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save $10 a month it'll only be $19 a
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month for you to learn how to build a
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disruptive cover letter make sure that
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it's right get sign-off from our career
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experts and do all the other aspects of
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your job search with us $90 a month it's
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a couple cups of coffee again we're
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gonna help you with all aspects of your
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career at work at Daly so it's not just
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teaching you how to write a disruptive
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cover letter making sure you nail it but
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it's your resume it's your LinkedIn
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profile
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it's your interview prep it's every
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aspect of your job search and career
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development I gotta tell you really
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quickly resume writers and career
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coaches aren't loving us right now and
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that's because they normally charge
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hundreds sometimes thousands of dollars
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to work with them but what did I tell
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you our goal our mission as a company is
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to drop the geographic and economic
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boundaries to great career support so
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now you can get all of that help for
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just $19 a month we guarantee you it's
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gonna change the way you work in your
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career forever why don't you join and
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empower yourself and see what work at
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Daly can do for you at the very least
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let's work together on your cover letter
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so that you can land that great new job
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okay I really hope that this tutorial
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helped you understand the power of a
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disruptive cover letter and why it's
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very important that you write one you do
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need one today but you've got to get a
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recruiters attention thank you so much
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for watching this tutorial and don't
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forget to hit the subscribe button below
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so that you can get all of our latest
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content on a weekly basis and most
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importantly until
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next time remember this if you want to
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win you've got to work it daily
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