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How to Make Money With White Papers and Small Reports - YouTube
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hey today we are talking about the five
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keys to writing and selling small
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reports I know you're always looking for
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ways to make extra money ways to make
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leveraged money you know those emails
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that just pop in and say somebody just
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paid you and there's nothing you have to
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do because you have an automated system
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set up that delivers it love that that's
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what we're talking about today hey I'm
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Rochelle sysm I want to welcome you to
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entrepreneurs take action and you know
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there's so many of us out there building
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an online business
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we have great content you have great
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content and so I want you to look at the
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possibility of writing these small
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reports small report meaning a word
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document a that you turn into a PDF that
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is maybe somewhere from 12 to 20 pages
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long okay not talking about a massive
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book that you're writing here we're
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talking about a small report and so
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first we're going to look at a couple of
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things that you need to do whenever
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you're writing it and then we're going
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to talk about selling it so key number
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one this is huge and that is to choose a
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current hot topic I see a lot of people
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go very wrong with their topic okay you
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look at what are the people in your
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industry what's your ideal client
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talking about right now is it some big
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problem that's going on do you have an
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industry magazine look at the things
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that they're talking about on the covers
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of your industry magazines those are hot
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topics and by the way they've spent
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millions of dollars to research and
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figure that out so you know we might as
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well just borrow that information from
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them so number two here's a big great
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strategy use the words how-to in your
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title okay did you know that on YouTube
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how to are some of the most searched
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words for videos people want to know how
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to do things how to boil a chicken how
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to paint a car in 18 minutes how to post
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on Facebook and get people to see it
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right there are tons just use how to
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find you a great topic and come up with
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a great title that has the words how-to
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in it number three offer plenty of tips
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and
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examples and great information remember
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we're selling this and so we want to be
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sure that they are getting value for
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what they are buying the price point on
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this small report will be anywhere from
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like seven dollars to maybe seventeen to
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nineteen dollars I would like to see you
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keep it under 20 that is that no-brainer
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sell right people don't think twice
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about the things that are under 20 bucks
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so look at maybe seven are seventeen I
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love those two numbers the fourth thing
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I want you to look at is this is
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actually a little selling strategy and
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that is to write a part two so whatever
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you have written about whatever your
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small report is about you write a second
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piece that is a continuation of the
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conversation that they get for free only
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when they buy okay so this is the part
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two of whatever your topic was so if you
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write a you know if you write a report
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on how to how to paint a car in eighteen
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minutes then your part two maybe how to
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choose paint colors okay so think about
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that what's the second piece you can
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write and that one is shorter and still
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has great content but it's only they
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only get it when they buy the fifth
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thing I want you to look at is possibly
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looking at using a tiered pricing
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structure and so a tiered pricing
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structure would mean that maybe the
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first hundred people that buy are going
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to get it for $10 and the next hundred
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people that buy that are going to get it
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for $12 and after two hundred it's going
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to seventeen dollars which is where it's
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going to stay
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so that is a fast action bonus type
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situation that gets people to move when
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they see those numbers dwindling now to
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do that you have to be sure that you are
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going in there and saying you know we've
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only got fifteen left at this price
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we've only got two left at this price
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you've got to be changing that and
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moving it forward so I just I think it's
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a great strategy try it and see if it
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works for you now I said I was going to
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give you five those are the five choose
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current hot topic use how to on your
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title offer plenty of tips and
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examples right apart too and then create
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a tiered pricing structure but I wanted
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to give you a bonus and the bonus is to
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create a short video to set all this
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report now I'm gonna give you an example
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of that so if you go to decisive
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business planner calm this is a great
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example of a short report that I sell
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it's a business planner that I put
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together and I sell it for $17 and on
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that sales page you're gonna see the
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video that I created I think it's
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between six seven minutes something like
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that very short video that is
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educational that is promoting the
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business planner it converts very well I
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sell a lot of these business planners
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for $17 the first time I sold it by the
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way I sold it for seven just to see if
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it would sell and then after we sold
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about three hundred of them I moved that
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up to seventeen dollars so it does work
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I sell that all the time now it's your
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turn so what is that small report that
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you're going to write what is your price
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point where how are you going to sell it
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you need a sales page you need a video
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something so that people can buy it and
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then I want you to get out there and
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start promoting it and make the money
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all right there's no sales of them
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saying be this I said have a great day
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and I'll talk to you soon bye
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