Consumer Market Vs Industrial Market - YouTube

In this video I'm going to talk about consumer market vs industrial

market so be sure to watch till the end for all the details so what's going on

in this video I'm going to be talking about consumer markets and industrial

markets how they're different how they sort of compare and examples of them

certain products within that sort of industrial or consumer market so let's

go ahead and get right into this I got a PowerPoint for this setup I did

this a couple years ago set this PowerPoint up and I thought it would be

useful for making this video so first let's get into it okay so what is a

consumer market a consumer market is a market that creates themselves products

and services to individual buyers instead of selling to a business so this

would be like your normal average day consumer and not some big huge business

like we're not trying to sell to a Apple a Disney and McDonald's or Burger King

anything like that we're trying to sell to just a regular person that's working

their job like for instance McDonald's we're not trying to sell to businesses

that's not our goal while we can cater to businesses the main goal of

McDonald's would to be just sell to the average person who's going to work and

then getting their dinner and going home but my example that I had for this was

that's by it's got thirty three point seven percent of the consumer

electronics market which is a huge market and with this buy they mainly

target Millennials Cosmos Millennials are studying in college right now we're

just getting out of college and Millennials right now are using that

technology in a way to where they can really put themselves ahead of the game

against everyone else and one product in particular is the Intel Core i5 laptop

and I've got a marketing mix right here for that and the price of this is $59.99

and it is exclusively at Best Buy stores all

so you can only get this at Best Buy which is huge for Best Buy once again

they are here hold 33.7% of that market share and some of this could be why

because they have laptops like this that are exclusively at their store and a

promotion when I made this PowerPoint they were actually doing a promotion for

Best Buy that sold the product $150 off and they were advertising this and

newspapers online and I think even in a couple commercials so that was one way

to say we're really promoting this and doing a marketing mix for the laptop

itself and that is sort of a consumer market and just the basics of it right

there all right let's get into an industrial market an industrial market

is a market where business market goods and services to other businesses instead

of individual buyers so this is where we're selling to those big companies and

those businesses so like let's say you're a lumber company and you're

selling to a Home Depot so they can get your product and sort of sell it as

their own in some way and one example of this is Siemens they're an industrial

electronics market and they have 12.1 percent of that market share which is

pretty good and the target market is for massive large-scale companies focused on

expanding with technology and sort of going into the new age of where you have

to have technology sort of event in everything to make your business what it

is and one example I had of this is the

technological advances in Walt Disney World so what they were trying to sell

the Disney was advanced technology and I could not find an exact price on this I

couldn't find a cash amount anywhere the Disney paid but I do know that there is

promotion and promotion was one thing with this is

that at the end of every fireworks show in Epcot in Walt Disney World

after the fireworks on the huge Epcot ball spaceship earth they just project

the entire Siemens logo right onto that ball and that is the hugest

advertisement I've ever seen is that they just project that into a giant ball

and also of course while they're announcing the fireworks and everything

that's sort of how they're doing it is when they announce it they'll say this

fireworks show presented by Siemens so that was the example of a consumer

market and an industrial market and really how to separate the two so let me

know what you guys think can you give me some more examples of industrial markets

because they're not as common as the consumer markets and I will see you guys

in the next video

you