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What are Call-Only Campaigns and How to Create - Tutorial for Beginners - YouTube
Channel: WsCube Tech! ENGLISH
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hey everyone and once again welcome to ws聽
cube tech english and myself umar tazkeer here聽聽
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because in this particular video we are basically聽
going to see that how can we actually create a聽聽
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call only campaign and what are the different聽
settings that we have to consider while creating聽聽
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this kind of campaign so this is what we are聽
going to discuss in this particular video聽聽
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but if you are actually starting the main聽
content of this particular video i would聽聽
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like to request you to please do subscribe聽
this channel and don't forget to press the聽聽
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notification bell so that you do not miss any聽
one of the upcoming videos so uh what we have聽聽
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to do is basically first of all we have to聽
come over here at this big blue plus button聽聽
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and we have to click on this thing and then we聽
have to click on new campaign and then we have聽聽
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to go to this like create a campaign without a聽
goal guidance either we can do this or we can also聽聽
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go to this lead section over here which you are聽
seeing right we can go to lead section over here聽聽
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and within this lead section we can go to聽
search right because we know that whenever聽聽
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we are creating phone calls related campaigns or聽
whenever we we are creating call only a campaigns聽聽
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our main objective is to generate more phone calls聽
right or phone calls if we can say phone calls or聽聽
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leads it is the same thing right so our main聽
objective is generating leads so what we can do is聽聽
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we can select our company objective over here as聽
leads and then we can move further with the search聽聽
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campaign right so this is what we can actually do聽
once we are done with this uh search campaign what聽聽
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we can do is we can come over here and select our聽
phone calls now this is something very important聽聽
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what we have to do is basically we have to select聽
our uh country over here and then we have to聽聽
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select a phone number so in this particular case聽
i am writing some random number over here or we聽聽
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can write this one which is present over here聽
just to explain you i am writing this one number聽聽
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over here right and then we have to click on聽
this continue okay now let's click on this start聽聽
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new and we have to put the name of campaign聽
like phone calls over here phone calls and聽聽
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then we can also write the campaign objective or聽
anything which is related right and also the date聽聽
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of campaign creation or the name of the candidate聽
or name of the advertiser who is actually creating聽聽
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uh this campaign right then we only have the聽
option of search network over here we do not have聽聽
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the option of display network because we cannot聽
implement these call only campaigns on display聽聽
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network right so this is what we get by default聽
and if and if we want we can basically uncheck聽聽
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this thing like this one right so now it will be聽
only available at google search results and other聽聽
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google sites when people search for terms that are聽
relevant to your keywords right now we have this聽聽
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show more settings over here and we have start聽
and end dates we have campaign url options we have聽聽
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dynamic search ad settings and then we have add聽
schedule so we can fix these things according聽聽
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to our requirement and then we can select聽
our location languages and audience this is聽聽
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this is what we have seen in previous videos also聽
so i'm not going to discuss this particular thing聽聽
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over here in this video right now coming at the聽
this budget and bidding section we have to put聽聽
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some random budget over here now in the bidding聽
section we have different options which are there聽聽
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with the such campus right so this is specific聽
camp and type where i'm talking about this call聽聽
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only cam this is actually a sub campaign type of聽
search only so whatever whatever bidding methods聽聽
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whatever bidding strategy are there in such camp聽
and those winning strategies are also present聽聽
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here so we do have options of like uh if we go聽
over here we have the same options of automated聽聽
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bidding strategies and manual bidding strategy聽
so if we want to start with the manual bidding聽聽
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strategy we can basically put the keywords and聽
we can associate different bids with each and聽聽
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every keyword and we can uh we can optimize those聽
bits we can change those bits according to our聽聽
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requirement if you want to give our control聽
to google to put the bid in the back end聽聽
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then we can go with these automated bidding聽
strategies which is again an option present聽聽
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here right and then we have the show more settings聽
option over here and what i will recommend you聽聽
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over here is you can optimize your campaign for聽
the conversion that we learned in previous video聽聽
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that how can we actually create that conversion聽
which is called call based conversion right so you聽聽
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can select that conversion from here which is like聽
this one own call lead right you can simply select聽聽
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this conversion action and add rotation let's聽
keep it by default we also have the options of聽聽
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putting different ad extensions over here so聽
we have like call out extensions we want to聽聽
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add call out exchange we can do that we we can use聽
location extensions we can use lead form exchange聽聽
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so we can use different form of extensions oh and聽
then we can click on save and continue over here聽聽
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and at the ad group level it is very similar聽
to what we are doing in standard such聽聽
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campus where we were putting different keywords聽
along with their match types and if it is manual聽聽
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cpc then we are associating some uh bid at the ad聽
group level which can be further adjusted at each聽聽
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and every uh keyword level also right so this is聽
what we can do at this particular level which is聽聽
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ad group level and if we are i mean just to show聽
you if we are putting some keyword over here which聽聽
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which basically has no relation with what we are聽
creating i am just writing a random keyword over聽聽
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here like digital marketing course along with聽
its match type and then what we can do is we can聽聽
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basically go ahead and click on save and continue聽
now we are at this uh level where we are actually聽聽
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going to create our call add right so you can see聽
in the right side you have some preview over here聽聽
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right and this is how your uh this phone number聽
will appear over here anyone click on this thing聽聽
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right from their mobile a dialer will聽
automatically open up right so this is聽聽
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like very convenient for the for anyone who is聽
basically viewing our ad and then going ahead and聽聽
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clicking on it right then we have the option聽
of putting the business name so what we can聽聽
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do is basically we have final url right we have聽
final url over here so we can put our final url聽聽
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where we will be redirecting the users we have聽
verification url so whatever the final url is聽聽
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we can verify that we have the display path option聽
it is again very similar to what we were doing in聽聽
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standard search campaign so nothing changes聽
over here and then we have headline over here聽聽
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and then we have headline two business name is聽
again important we can write this thing like聽聽
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this one and in headline we can write like聽
book your demo now and over here we can聽聽
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write best digital marketing course okay in the聽
description book your free book your free demo now
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45 minutes live one-on-one classes then we can聽
write over here like trained faculties complete聽聽
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practical tutorials i i'm writing very random over聽
here tutorial that's it so by default our call聽聽
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reporting is turned on over here now again we have聽
an option over here we can select our conversion聽聽
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action which is i will recommend you to select聽
this one phone call lead which we created in the聽聽
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previous video and then we can click on this done聽
we can create another ad also i will recommend聽聽
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you to create at least two or three are so that聽
google will get some options to rotate your ads聽聽
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and it will have some options right to show your聽
ads to different people so you can create multiple聽聽
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ads so you can simply click on save and continue聽
and that's it your or your call only campaign is聽聽
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ready now so that's it for this specific video聽
see you in the next video till then Good Bye
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Thank You
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