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The Pay Per Lead Model vs Retainer Contracts | Flexxable - YouTube
Channel: Flexxable
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- Hi everyone.
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Today we're gonna talk
about what is pay per lead?
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We're going to go back to basics
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and I'm gonna explain to you what it isn't
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and what it is and how it works
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and everything you need to know
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if you're serious about starting
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a pay-per-lead agency, okay?
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But before we get started,
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a little bit about me.
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I own three pay-per-lead agencies,
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one in the UK, one in
Asia and one in Canada.
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And I've been doing this for about four
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or five years.
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We've delivered hundreds
of thousands of leads,
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we've had millions of clicks
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and I'm pretty well versed
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to discuss the pay-per-lead model, okay?
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Not many people are out there
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that are doing it, let alone teaching it.
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So I hope you find this
educational, enjoyable.
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Okay, so I'm gonna talk to you
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about what it isn't to
start with, all right?
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If you're running ads at the moment
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on behalf of clients,
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usually Facebook Ads or Google AdWords
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or Twitter ads or whatever that is,
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then you call yourself an agency, right?
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And 98, 99% of the agencies I work with
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or sorry, that I know at the moment
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and I'm in a lot of Facebook groups
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and everyone seems to
be running this model
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which is the retainer model okay?
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Hi everyone, thank you so much
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for watching our content.
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We release awesome content
every Tuesday and every Thursday
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and if you wanna find out more
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about the pay-per-lead model
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and you wanna keep up to date
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with all of our amazing videos,
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then please do click the Like button,
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click the Subscribe button.
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Thanks a lot.
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Okay and let's not knock
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the retainer model too hard, all right?
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Because I've been doing that for
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before I found pay per lead.
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It's how I kind of cut my chops.
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It's how I learned
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and it was part of the journey to get me
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to the pay-per-lead way of
doing things, all right?
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But when you're working
on a retainer model,
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it usually involves setup costs,
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it usually involves a six-month contract.
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I don't know if you can read this.
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And it usually involves
more than one thing.
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It could be Google Ads
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and it could be SEO, for example
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and this is a kind of catchphrase
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that everyone talks about these days
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and they're almost like proud of it, okay?
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And I see people with
three or four employees
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and they call themselves a
full-service agency, all right?
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And they're doing SEO and
website design and Google AdWords
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and Facebook ads.
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Trust me, in order to be full service,
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you need a big team
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because you're going to be
a master of none, all right,
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by trying to do everything yourself
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or you're not gonna get good at anything.
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And this is what we found from experience
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that if you're doing it the old way,
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either via retainer contracts
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and trying to do everything for clients,
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it gets really difficult.
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So that is not what we do
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and that's not pay per lead.
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So I'm gonna cross that out.
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All right?
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What we do,
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deliver leads
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on a amount
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per lead
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basis, okay?
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So let's say we're working with a client,
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it might be a car finance
company, for example
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and they've said they know
that if they pay $30 per lead
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and they buy 100 leads
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which is $3,000,
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and they convert 10
out of those 100 leads,
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then they're gonna make
a really strong ROI based
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on the 100 leads that they bought.
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So they might put $3,000 in
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and they get $10,000 out.
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That works for them.
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They're ready to scale it
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and they'll buy many
leads if they can continue
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to hit that 10% conversion rate, okay?
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So we're charging let's say $30 per lead
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to that car finance company, all right?
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What we can do then
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is go to Facebook,
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go to Twitter,
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go to Google.
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That's search.
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We can go to YouTube.
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We can go to Gmail.
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Whatever that is,
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whatever advertising platform that is,
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we're able to use our skills
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and point traffic to the funnels
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that we build in order to generate leads
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for that client, okay?
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And it might cost us $15
to generate that lead
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via any of these platforms.
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We usually always start with Facebook
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just because it's the easiest.
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The rest of this stuff is
a little bit more advanced
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but generally we'll try
and deliver the lead
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for $15 or less, okay?
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So if you do $30 minus $15,
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equals $15 in profit,
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then that is our gross profit as an agency
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and if you're doing 100 leads per week,
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that's $1,500 of gross profit per week
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and if you're doing 1,000,
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that's 15,000 gross profit per week, okay?
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So as opposed to the old
model which as I was saying,
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let's not knock it, it's
done a lot of good stuff
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for a lot of people on this planet,
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a lot of agencies on this planet
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but what we've found is that
running a pay-per-lead model
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and charging the clients X
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and generating those leads for half X
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is a pretty decent model.
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It's easy to understand,
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it's extremely easy to sell
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because people, the clients
aren't really bothered
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about retainer contracts
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and long-term commitments.
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When you think about
it, they just want leads
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because leads are the
lifeblood of their business
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and when you lead position your offer
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and approach them with
the pay-per-lead offer,
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you'll find that opens a lot of doors
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and it's actually a really great way
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of doing business, okay?
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Slightly higher risk
because the difference
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between the 30 bucks and the 15 bucks
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is your profit margin
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and if this figure down here is 35 bucks,
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then you could be losing
five bucks per lead, okay?
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So it's higher risk,
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I'm not gonna lie to you
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but it's much higher rewards, okay?
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And the final thing I guess
that explains what we do
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is that we actually build
the funnels for free
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for the client, okay?
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And the funnel's built
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'cause when you have a template,
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when something works for one industry,
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it usually works for the
other industries, okay?
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So even though it sounds like a lot,
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it's not really once you know what you do.
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Now, on our platform
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and we use Unbounce to do that,
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and then we attach,
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we're generating leads for a client
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on a one-to-one basis,
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then we attach those funnels
to the client's website,
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so we have complete control.
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Anything we change is,
that's us that doing,
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it's not the client
that's changing the color
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of a button or changing
the headlines, okay?
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We have complete control, all right?
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And the final thing was that
the advertising accounts
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whether they be in Facebook or
Twitter or Google or whatever
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are all owned by us, okay?
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The client doesn't get access,
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they don't see our figures.
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We have our credit cards on file,
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we're the ones that earn the air miles
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and it's just a nice way
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to kind of, I guess we're a
performance-based business
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at the end of the day
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and we control and own everything.
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And I used to do it the old way.
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I've moved to the new way
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and I've been doing it
for quite a few years now
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and I tell you, it's refreshing
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and it's easy to get clients,
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it's easy to get bigger clients
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and there's way more money in it.
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So if you're interested,
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below this video there'll be
a case study on how we did it.
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How we moved from the
old way to the new way.
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How we build our funnels
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and how we generate cheap, quality leads
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from these platforms
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and how we land clients,
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all that type of stuff.
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Watch the video below.
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Enjoy and I'll speak to you soon.
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