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YouTube Shorts: Why You're Not Getting Views - YouTube
Channel: Dee Nimmin
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i'm gonna give you three reasons why you
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might not be getting views on your
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youtube shorts and i'm gonna tell you
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what mr beast had to say about why he's
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making shorts in landscape mode because
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you're supposed to make them vertically
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i had the chance to ask him directly
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about what his strategy is
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and he told me so make sure you stick
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around to the end of the video because
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i'm going to get into that so let's go
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ahead and jump right into the first
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reason why you might not be getting
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views on your youtube shorts but be
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warned that this might sting a little
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bit so put on your big boy pants put on
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your big girl pants or
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put on your shorts and let's get into it
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the audience is just not responding to
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the shorts that you're uploading the
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youtube algorithm
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follows the audience youtube says this
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directly and every single time you
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upload a piece of content be it a normal
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video on your channel or a
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short youtube starts to test that video
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out with different audiences well as
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soon as you upload that short if those
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audiences do not respond positively to
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your short
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they stop testing that out because they
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get negative signals that people are not
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interested
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when this happens your shorts don't
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surface and they don't end up in the
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short shelf
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and if they do end up in the short shelf
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and they don't perform well there either
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they get taken out of the short shelf
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and then they don't surface even more so
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the first reason is
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people are just not responding to what
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you're making but i'm going to give you
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some tips on how you can improve that
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to get people to watch your shorts now
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youtube shorts is short form content
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when it comes to short form content
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if you notice all the shorts that are
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successful if you look at all the tick
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tock videos or instagram reels that are
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successful
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most of them have very fast paced
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editing the hook at the beginning is
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incredibly strong because you have to
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pull the viewer in
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immediately you have seconds to pull
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them in and get them
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interested so you have to make
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interesting videos so be aware of your
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pacing
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make better edits make your hook at the
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beginning of the video incredibly strong
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it could be a verbal hook it could be a
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visual hook whatever it is
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it has to pull them in and here's
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something that a lot of people are not
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talking about
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and that's that youtube specifically
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recommends that shorts are 15 seconds
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long
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that's right 15 seconds long and i know
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you're saying okay but i can upload a 60
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second short
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and yes you can even though the shorts
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camera does allow you to shoot 15
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seconds
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that should be key but youtube also
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allows you to upload up to 60 seconds
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but they say even with both of those the
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ideal length is
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15 seconds to make sure that people
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watch your short in its entirety
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let me say that again youtube recommends
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that your shorts are 15
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seconds long so it's possible that your
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shorts are entirely
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way too long and people are just not
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completing your shorts and that's a
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negative signal to youtube so
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shrink it down focus on your hook focus
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on your editing focus on your pacing
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and shrink that short down to a good 15
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or 20 seconds
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make it snappy and make it interesting
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and the second reason why you might not
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be getting views on your youtube shorts
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is simply because you haven't given it
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enough time yet some people upload
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shorts and it goes directly into the
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short shelf that's going to be based on
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performance
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some channels take days some channels
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take weeks some channels even take up to
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a month there's a lot of variables at
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play here including
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video performance so if you upload your
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video and it doesn't do well out of the
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gate
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youtube might come back around and test
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that out later with some other audiences
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and there you might see a spike and some
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positive signals going off to youtube
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and then they might put it in the short
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shelf so be patient
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if we've learned nothing else as
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creators on youtube it's that youtube is
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a marathon it is not a sprint
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and this also applies to youtube shorts
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and in case you don't know the short
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shelf is where all of the traffic is
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if you hear people talking about they're
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having explosive growth with youtube
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shorts
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it's because their short is ending up in
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the short shelf and i talked about this
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in a previous video my last video
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actually and i'm going to put a link to
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that down in the description as well and
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at the end of this video
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where i answer a lot of questions about
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youtube shorts and go into this in more
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detail
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so make sure you check that out the next
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reason why you might not be getting
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views on youtube shorts and what mr
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beast is doing is all kind of tied in
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together
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the first thing i want to mention is
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that a lot of people are putting the
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wrong hashtag
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i see people putting hashtag short when
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it's actually plural
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hashtag shorts so make sure that your
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hashtag is correct but i do want to
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mention
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that if you have a banger of a short
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it's not going to matter if you have
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hashtags or not because a great video
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will still end up in the short shelf if
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it's vertical in under 60 seconds
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and this is a two for one tip because it
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ties into mr beast and what he's doing
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but i see a lot of people
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uploading horizontal shorts that's a
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mistake you don't want to upload
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horizontal shorts you want to upload
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vertical shorts if you wanted to go into
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the short shelf and you're saying okay d
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but mr beast is making horizontal shorts
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what is going on there
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and you're right mr beast is making
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horizontal shorts
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and when he pulled me up on stage in
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clubhouse to ask a question
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i asked him directly why are you making
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horizontal youtube shorts what is your
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strategy there
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and he said he's just testing it out
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he's testing out horizontal shorts he's
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testing vertical shorts
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and he's also testing the time he's
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testing 8 seconds 10 seconds 15 seconds
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20 seconds it's mr beast and derral eves
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and what they do is they test everything
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because they want to completely optimize
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every piece of content that they're
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uploading but
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i've seen a lot of people looking at
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what he's doing and they're thinking
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that that's how you do it and they're
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uploading horizontal shorts
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and that's never going to end up in the
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short shelf so don't make horizontal
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shorts don't copy mr beast he could
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literally upload
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anything including a potato just sitting
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on a table and he would get a million
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views
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he has the viewership he has a community
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he has the name and brand recognition
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that we don't have the smaller creators
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so don't do what he's doing he's testing
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things out he's trying all sorts of
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different things
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make sure you upload your shorts
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vertically and if you want to deep dive
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even further into this
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tap on the video that's showing on the
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screen right now this is the video that
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i made
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where i answered your questions about
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youtube shorts and i go into more detail
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about some of this stuff
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so click on that watch this and i'll see
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you in the next video
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