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Why you should lease!! and not buy your next camera! - YouTube
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hey guys thanks for tuning in for
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another video this one is coming from a
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comment from somebody on one of my
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videos one of my videos on my Sony FX 9
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where the person was asking how did I go
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about figuring out how to invest in a
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camera well my thoughts when I was
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investing in this camera and this got me
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thinking actually started wait one
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second
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first off gonna go to my sponsor for
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this video side launch brewery not
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really my sponsor but I really love
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their beers and they're basically across
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a field from my house you know like a
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kilometer away side launch this is our
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Mountain lager and it's gonna enjoy this
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why we shoot this remember to support
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local guys support your local
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restaurants to pull gyro support your
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local brewery support their local
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businesses especially during this time
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with these crazy things going on local
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try to stay within your community and
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support your local everything you can
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okay back to the video so the fx9 look
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at this it says a back on it right now
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it is I talked about in a video before
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the back is big but I never showed it it
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is makes the camera ridiculously big
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like obnoxiously big I don't understand
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why it had to be so much bigger than the
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one that's in the fs7 but this is the
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back this is the only way you're gonna
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be able to do raw output to an external
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recorder I will be using another
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third-party V mote back when I'm not
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doing raw output cuz I rise out there
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yet and I won't be doing all the time so
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anyways how did I go about investing in
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this camera and this really got me
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thinking about something I wanted to do
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a video on for a while and that is
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investing in cameras or camera gear in
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general and how do you think about that
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stuff and what are the best steps and
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what are the things I've learned over
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the years or 15 years of doing my own
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freelance work 20 years working doing
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video work I've owned a lot of cameras
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these are different cameras I've owned
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behind me there's other cameras
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they have sold and some were great
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investments and some were not good
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investments and some made me money and
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some cost me money so what are those
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things you need to think about when you
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are looking at investing in a camera or
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camera gear so I'm gonna give you guys a
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bit of advice some things that were
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taught to me from another DP that gave
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me some great advice years ago and
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things in general just when you're doing
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work and especially when you're starting
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out so one of those things if you're
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trying to work as a as a DOP
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as a camera operator and you're going
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out on jobs now if you live in a city if
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you're in a big city core and there's a
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lot of rental houses things might be a
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little bit easier for you to get access
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to cameras for rentals then myself I'm
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about two hours away from the closest
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city in Toronto and that's where the
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majority of the rental houses are for me
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to go do rentals and stuff it's a lot of
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work for me to go down and pick up a
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rental and bring it back if I'm shooting
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stuff up here if I'm shooting stuff in a
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city it's a little bit different it may
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be a little bit easier but I myself the
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way I work on the way that my business
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works is that I go out as an
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owner-operator okay so an owner
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operators typically somebody that goes
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out with their own camera gear so I go
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with my own camera package my own
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lighting package my own audio package my
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own grip package and for the most part I
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would say 90% of my jobs that's what I'm
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using that's what I'm getting paid for
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that's my day rate is going towards its
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current or towards my whole package I'm
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coming of that I very seldom go out as
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just a camera operator using other
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cameras and there's some times where we
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need to read some different gear but a
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lot of jobs I do I don't need that and
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if I gonna be doing that more and more I
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would invest in that gear so I'll tell
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you what one of my thought patterns of
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how you're thinking about getting that
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gear so one of the things straight up if
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you are renting a camera more than twice
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a month you likely could be paying for a
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lease for that camera monthly for the
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same price or less okay so this happened
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to me years ago what I was working with
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the
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300 the c300 Mark one and that was my
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main camera and there was a bunch of
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different jaws you were coming out with
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and we were going out with we needed a B
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camera and we were renting the c100 and
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the c100 I think at the time then was
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costing us a hundred and fifty bucks per
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day for rental now can in that time and
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Canon still does this in Canada I'm not
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sure about the u.s. or in other parts of
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the world but Ken offers 0% financing
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and I had bought my c300 on credit was
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paying it off by didn't do the financing
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cause I didn't know about that the c100
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I looked at the financing forward and it
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was something like $250 a month so in
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two rental days I more than made up that
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cost for the rental and I had it the
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rest of the month to be able to use it I
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could use it on any of my job as a B cam
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I could use it as an a cam on some
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different jobs and I would at the end of
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a three-year lease for 0% financing I
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would own the camera and this was
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advised to me by another DP I was saying
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and it really got me thinking about how
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I purchase geared and how I thought
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about purchasing gear so the idea is one
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first looking it that way are you
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renting camera gear all time is it worth
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it if you're renting stuff all the time
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and it's being paid for it be a better
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investment for you to buy that camera or
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to lease set camera and have that money
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so it's an asset you're gonna own that
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camera at the end instead of letting the
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rental house hold the camera so I really
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recommend and I am really for leasing my
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camera gear at least a ton of it for me
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like typically have a bunch of different
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leases going on the same time right now
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I am leasing this Sony FX 9 I'm doing a
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lease off of it it's actually at least
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through Sony's own finance and they do
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0% financing so for this camera right
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here the FX 9 with the back with this
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lens with this body not some of the
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other accessories the cost for this
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camera altogether was 25k okay that's
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with HST you attacks here in Canada with
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my financing that I got through Sony for
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0% financing I'm paying this off in two
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years
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and my payments per month are $900
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okay this camera rents right now I think
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it's renting for 350 or 450 a day for
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the body with some lenses and stuff
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without the back without the lens so you
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can see very quickly and typically
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before what's going on right now if
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you're watching at this time during the
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Lake Ovid crisis I don't have very many
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sheets going on
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very few shoots and that's the majority
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of production world but before this
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stuff and what I can see happening after
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that I typically had three to five
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shoots a week on average three shoots a
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week using my own camera so this pays
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itself off very quickly that way 0%
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financing two years I will own the
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camera when I bought my Epis Evan I
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leased that I didn't do to Sony finance
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they didn't have the different financing
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at that time but I did financing on it I
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did it over three years and it was well
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worth the investment now one of the
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other things to think about I don't know
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these things are true in the US or other
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parts of the world because I know in the
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US your tax write-offs are a little bit
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different than they are in Kandla but in
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Canada when we buy camera equipment we
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have to depreciate that camera equipment
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so if I spend 25k this year on this
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camera outright I can't write off that
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25k this year I have to spread that out
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over years and typically a camera used
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to be over five years I think they've
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changed it to three years but sometimes
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you are flipping that camera before that
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time so for a two-year lease for me that
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every month of that lease that payment
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is a full write-off okay this is me
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leasing back the company out of the end
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I will own the camera it's a four F is
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very simple so financially even if it's
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not zero percent financing for me to buy
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a big-ticket item like this it is better
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for me tax wise in Canada to finance it
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than to pay it outright even if I had
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the cash this is better for my cash flow
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of my business to buy it like that and
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one of the ways I really like to think
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about it is when you know what your
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monthly payments are gonna be this is
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one of the key things to think about
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when you're working as
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or operator or if you have a small
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production company like myself you
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really need to be thinking about is this
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tool that you're buying is this camera
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you know these lights are these grips
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stuff that you're buying is it worth you
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getting is it going to enhance the work
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you're doing I know people gonna pay for
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it or is it gonna pay itself off
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okay so there's lots of great things to
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think about when you're looking at
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camera gear and we all like myself loved
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camera gear I love tech and I love
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things for myself for the business work
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I do a red camera as much as I love the
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image of a red camera it is not the
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right tool for me it might be the right
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tool for you it might be the right tool
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for other people in the tent of work
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they're doing but for myself I know it's
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not I know I can't charge extra for that
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and people aren't willing to pay for it
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extra and it's actually the workflow is
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a little bit harder and there's no
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autofocus what there's a lot of
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different things and the reasons why I
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would go with a fx9
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over a red for myself now that could be
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different to the other people and you
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got to think about what is the purpose
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of your using the camera for what are
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your tools you're using it for the right
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camera for me is might not be the right
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camera for you and same with other
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camera and lighting and grip equipment
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but what do you really need to think
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about what I'm trying to get to here is
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that monthly payment if you don't think
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that is gonna pay yourself off it's not
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worth you to yourself to have that
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you're investing in something you think
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well maybe if I buy this camera maybe if
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I buy a read people will think I am
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worth more and I'll get more work that's
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a bad way to think about it you need to
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think about is it something that's gonna
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actually help you and elevate you and
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and are you being asked for that camera
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are you being asked us tough that's one
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way to look at stuff as well when you're
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working as a owner operator as a DOP if
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somebody keeps saying to you all the
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time Brian I want you to be shooting now
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on I don't like so many we want all
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those stuff shut Alexa Minnie I said
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okay well maybe I go out and I rented
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like so many first couple jobs but then
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if I'm getting a bunch of jobs you know
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week after week we need Brian we want
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you to shoot Alexa Minnie all these
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things
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and I am say okay well this isn't it
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cost an extra $1,000 a day to pay for
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that alexxa mini rental at a certain
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point if things keep going that way you
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get to look at that things and think you
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know what I'd be better off investing in
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my own Alexa Mini and buying that myself
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and having that as a tool that I have in
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my arsenal and be able to use that
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that's a one way to think about things
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and seeing what you need what you have
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and what can make you money and for
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myself why I love owning a camera over
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renting a camera I think what I would
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even do if I lived right by rental
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houses is why would owner camera it's
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like when I own a camera and I'm paying
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off on jobs that are paying me and I'm
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that's how I'm covering the cost of the
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camera the great thing is now I have a
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camera all the time or cameras like I'm
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shooting this with I have a bunch of
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different cameras that I have all the
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time so if I want to go out and do a
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spec piece for myself and shoot that I
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can do it I don't need to go out and
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rent gear for that if somebody wants to
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come to me and says Brian listen we we
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have this job it's we don't have the
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budget for stuff but it's a really cool
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job do you want to do it you want to
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help us out with that I can go do that
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because it's not costing me extra I'm
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not going out to rent all this gear I'm
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not going out to rent all its lighting
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gear all this other grip gear I have
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that I've invested in and it's already
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being paid off by other work so that's
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another great way to think about how
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you're buying camera gear how are you're
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buying lighting gear and everything so
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just to wrap up on investing in camera
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equipment camera gear cameras themselves
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what I think the kind of key things to
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think about is how much are you renting
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cameras to use them should you be buying
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a camera instead of renting it you
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should be looking at leasing a camera
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see what that monthly would cost you to
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lease a camera or leasing other camera
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equipment I've leased lights I've leased
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servers at least a bunch of different
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things and I thought about that stuff in
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that way is my cash flow enough is this
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gonna help me enough to actually pay
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that monthly and if it doesn't I
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shouldn't be investing in it and third
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is this actually gonna help you with
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your business is it's gonna bring in
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more business for you is this gonna make
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you money and not just cost you money is
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it not just some cool piece of kit to
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have with you that you want to have but
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actually you know financially wise it
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doesn't make any
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these days right now this is more
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important than ever to think about with
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lot of jobs drying up or a lot of jobs
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going away because we're not allowed to
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go out and shoot or we are able to go
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out and do suits in some cases but much
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different than we have before and we
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don't know how long this is gonna take
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I believe when things come back some
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production is gonna be booming but
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there's gonna be different ways around
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it and I think the more you have
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equipment yourself the more you can be
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flexible and go and do things the more
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you can do stuff at different rates
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because you own equipment the more
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valuable you're gonna be in this new
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coming environment so thanks so much
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guys for watching this video let me know
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what you think in the comments let me
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know how you guys look about investing
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in your camera gear and your camera
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equipment let me know what you think
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about the idea of leasing let me know in
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the states I think can you write off
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everything in one year or not I thought
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that was the true but maybe I'm
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completely wrong thanks so much guys
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we'll see you on the next video
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you
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