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Forget YouTube CPM... THIS is How to Earn More Money! - YouTube
Channel: vidIQ
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you and i we're you two friends if not
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family right and family share personal
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things so if I was ask you what's your
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YouTube CPM you'd happily go into your
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analytics get the information and tell
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me that your YouTube CPM is say four
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dollars twenty nine but you know what my
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response would be quite frankly I just
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don't care anymore
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[Music]
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that's because there is a new money
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metric in town called YouTube rpm and to
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get to it you'll need to click on your
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profile image in the top right hand
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corner of most YouTube screens and go to
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the youtubers studio from here click on
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the analytics section from the left-hand
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menu bar and then assuming of course
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that you do have a monetized YouTube
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channel click on the revenue tab at the
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top slap bang in the center you will now
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see an RPM box click it to display your
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rpm over the last 28 days or use the
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c-more link to drill down into the
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numbers when you do this one of the
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columns will display the RPM for
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individual videos which can really help
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you determine which content generates
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the most books for you now usually when
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I talk about YouTube analytics at this
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stage of a video I'd ask you to share
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your whatever it is in the comments
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below but I think on this occasion it's
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probably best if you keep those numbers
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to yourselves
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yeah I've shown you some numbers here
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from my old youtube channel but I
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haven't made any videos on it for over
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two years and it's still earning me
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money if you want to know the full story
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and that wanna check out the video over
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here but right now what we all need to
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do is pause for a second take a deep
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breath and ask a very simple question
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what the hell is rpm
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neela all right means 1,000 does it
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thanks you to you for using a trending
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term from the early 18th century really
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helpful alright first of all we've got
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an important distinction to make because
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there's already one of these Miele
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floating around
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it's CPM or cost per Mille a this is
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gonna get really frustrating CPM is the
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average amount of money that advertisers
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pay to show ads in your videos
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it only takes into account the revenue
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from ads and the views from the videos
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that were monetized this may come as a
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shock to some of you but just because
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you monetize your content doesn't always
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mean that ads are applied to every
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single video view on your channel
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explaining this would take a video in
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itself but suffice to say CPM is linked
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to your estimated monetized playbacks
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which is never truly accurate while RPM
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reflects the actual view counts on your
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channel furthermore CPM shows you what
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advertisers are paying not what you are
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actually earning and this is where we
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have to broach one of those
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uncomfortable truths about YouTube ad
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revenue cost per Mila thank you doesn't
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take into account YouTube's cut of that
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ad revenue now we're getting this may
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come as somewhat of a shock to you
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because youtube doesn't really tell you
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this information in the YouTube you
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studio you have to go find it out the
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average YouTube channel will take 55% of
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the ad revenue generator while YouTube
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takes the over 45% CPM doesn't take into
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account any of that it is your raw value
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as a channel to advertisers on YouTube
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so yes at a surface level the RPM will
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look terrifyingly grim when compared to
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your CPM but it does reflect the actual
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truth of your ad revenue income on your
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channel and YouTube do stress themselves
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that rpm is a ratio that includes
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revenue that is calculated after
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YouTube's revenue share and the total
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number of views on your channel this is
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a new analytic but you shouldn't see a
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difference in the actual amount of
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revenue you make on your channel alright
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I'm in the middle of editing this video
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and I just realize that I may not have
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explained something explicitly and that
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is Mila because there was too busy
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trying to make a joke out of it it
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obviously means thousands so when we
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talk about CPM or rpm its cost per
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thousand or revenue per thousand views
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got that good let's carry on
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[Music]
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there's a lot better like ad revenue
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itself CPM is an analytic that's been
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around on YouTube forever so that
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presents a problem it's antiquated it's
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out of date
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YouTube has transformed significantly in
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the last decade in 2020 there are
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multiple ways for a monetize channel to
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make income from YouTube products and
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services and those include YouTube
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premium channel memberships super chats
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and super stickies CPM doesn't take into
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account any of that but rpm does as
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we've already said CPM is a measure of
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the value you are worth to in YouTube
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advertisers what RPM does is value your
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channel with your community and that is
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significantly more important and
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potentially more powerful and lucrative
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than any CPM you could get from your
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YouTube videos as a very simple example
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the RPM on this channel is relatively
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stable over 28 days but there are three
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distinct spikes that each last a single
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day these represent super Chuck's
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donated to a channel during live streams
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it's clear here the value of the creator
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the community of the channel is able to
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raise rpm by fifty to a hundred percent
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now of course this doesn't happen
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overnight with ad revenue it literally
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is flicking on a switch and all of a
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sudden you're receiving all of these
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micro payments of a couple of dollars
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for ads appearing on your videos but
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none of that can compare to a mobilised
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community unique to you when you provide
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ultimate value that they can't get
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anywhere else when you inspire people
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you bring positivity to their lives the
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moment that they start to care about you
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as an individual and the Creator is a
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moment when they will start investing in
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you for all of the right reasons in a
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previous video we looked at how Travis
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who runs his own tech channel was able
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to run 45 minute live streams with a
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hundred and fifty people watching them
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and generate over
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$200 in supercharged that is incredible
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you're not gonna get $200 from 200 views
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through ad revenue
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now of course super cuts are very much
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an instant gratification single shot in
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the arm type of bonus to your ad revenue
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but what if you were able to create a
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membership program out of your YouTube
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channel you're providing so much value
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that people are willing to pay for extra
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content you raise your RPM on a
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consistent basis every single day and
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just as a reminder these are not
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advertisers taking a bet on your advert
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hitting the right person these are
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people who care about you and want to
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invest on a consistent and reliable
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basis on what you have to offer your
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community that over the long term is
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what rpm is going to be able to tell you
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over CPM now just a couple of things to
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be clear about here
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our PM does include more of your YouTube
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revenue but it doesn't include
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everything that being a YouTube merch
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also any brand deals sponsorships
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affiliate links and products and
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services that you sell outside of
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YouTube will not be reflected in this
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artheon we've that been said if you are
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able to identify that your CPM is
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staying fairly static while your RPM is
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beginning to rise that means that people
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are investing more in you rather than
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advertisers and that is a key thing that
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we always try and encourage creators ad
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revenue is just the icing on top if you
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want to make this a business then you
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want to be in control of your income
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revenue sources and one of the worst
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ways to do this is to rely on CPM rpm is
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the future of your YouTube channel
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